Suzie Blake
Goulburn,NSW
Summary
Creative Advertising Executive with a proven track record at WIN Corporation Pty Ltd, excelling in client management and business development. Adept at crafting compelling sales presentations and fostering strong relationships, I consistently exceed revenue targets while delivering creative advertising solutions that drive success for clients.
Overview
18
18
years of professional experience
Work History
Advertising Executive for WIN Television
WIN Corporation Pty Ltd
Canberra, ACT
06.2022 - Current
- Responsible for maximising revenue through selling of advertising airtime (Channel Nine) in the Canberra Market
- Managing a client portfolio and responsible for the development of new business within the market by developing and extending the relationships with current and new clients including agencies
- Selling both linear and BVOD (digital) television airtime
- Creating advertising proposals to maximize clients' budgets and achieve for them the highest rate of success.
- Achieving and exceeding all set budgets and KPIs.
- Creating client post and pre campaign reports
- Attending client’s business functions and product launches
- Reviewed customers' products, advertising history, and business to identify effective advertising solutions.
- Created sales presentations to promote advertising benefits to potential customers.
- Explained to clients how specific types of advertising helped promote customer products or services.
- Identified new customer opportunities through careful study of advertising markets.
Freelance Content and Copywriter
08.2021 - Current
- Launched freelance business to focus on writing copy and content for small businesses
- Focusing on Radio Audio
- Experience with writing for Websites, Blogs, Product Descriptions and Media Releases
Advertising Executive for a Free Weekly Publication
Canberra Weekly
03.2021 - 08.2021
- Sourcing new business and servicing existing customers selling both print and digital products
- Creating clients Advertising and marketing campaigns in both print and digital mediums
- Creating clients copy for advertisements whilst collaborating with Graphic Designers to ensure copy and design were compatible
- Working within tight time frames to ensure Copy was written and approved by print deadlines
- Ensuring layouts were presented in timely fashion and met requirements of each individual business
- Working across wide range of businesses from Car Dealers through to Fashion
- Created copy for clients to reflect their consistent ‘brand voice’
Advertising Consultant for Local Radio Station
The Capital Radio Network Goulburn
Goulburn
04.2013 - 03.2021
- Reporting to the General Manager, the primary focus of my role was to maximise revenue through selling of advertising airtime
- Responsible for the development of new business within the market by developing and extending the relationships with current and new clients in the market
- Experience in building strong relationships with a diverse customer base
- Experience in prospecting, applying sales techniques, tailoring proposals and presenting reports
- Maintaining and growing the market, as well as achieving and exceeding monthly revenue targets as set by the Company
- Writing creative copy for clients based on their brief, to target relevant audience and ensure a successful radio advertising campaign, including the use of digital media
Territory Account Manager ACT
Laine’s Furnishings
01.2012 - 04.2013
- Company Overview: Commercial Textile Company
- Responsible for Managing all Company Accounts in ACT Region
- Broad customer base including large Government departments through to small independent operators
- Responsible for all new product presentations to customers
- Remaining constantly in touch with customers on projects and tenders to ensure our product is specified
- Ensuring that any customer issues are swiftly and courteously handled with excellent customer care and communication
- Developing and seeking new accounts through cold calling and industry networking
- Ensuring all reporting and administrative tasks completed in a timely and accurate fashion
- Ensuring all sales targets are met and exceeded
- Presenting to College students, giving them technical information as well as promoting our company
- Commercial Textile Company
Territory Account Manager NSW/ACT/SA
William A McNeil
01.2010 - 01.2012
- Company Overview: Home Textile Wholesaler to the retail market
- Managing major Sydney based national retail Accounts
- Managing smaller Independent Accounts across NSW/ACT & SA
- Organising, coordinating and running trade Fairs
- Responsible for driving sales through relationship building and business development
- Ability to multitask and work independently from home office
- Merchandising product to ensure our brand remains visible
- Writing submissions and tendering for new business
- Responsible for Introducing new concepts into company i.e
- Drop shipping
- Keeping up to date with new trends, fashions and ideas within industry and incorporating them into our business model
- Home Textile Wholesaler to the retail market
Territory Account Manager NSW/ACT
Australian Alpaca Fleece
10.2008 - 01.2010
- Company Overview: Manufacturer of Alpaca Wool Products
- Servicing existing customers through face to face contact, ensuring all their needs are met including awareness of new products, special deals etc
- Ensuring all Independent Homeware retailers are aware of our brand and product
- Major part of Role is prospecting for new Business, through industry contacts and leads
- Responsible for marketing material, such as promotional literature, product flyers etc
- Effective time management and organisation skills
- Strong negotiating & relationship building skills
- The capacity to function well autonomously and as part of a team
- Collaborating with clients in product development to fit their own niche markets
- Manufacturer of Alpaca Wool Products
Account Manager – Sydney
Canningvale
04.2007 - 10.2008
- Company Overview: Manufacturer and Wholesaler of home textile products
- Servicing Major Independent Accounts – Including Introducing new products & ranges, driving promotional deals and increasing orders
- Assisting customers with exploring ways to increase their sales, by offering them constructive methods of marketing and merchandising
- Bringing in new business, utilising cold calling, exploring untapped areas through contacts and following the press for new business development opportunities
- Training staff in major department stores on Products
- Territory – Sydney and regional NSW
- Autonomous role demanding the ability to be self-motivated managing customer and work tasks with little management interaction
- Merchandising in Major Department Stores
- Manufacturer and Wholesaler of home textile products
Education
Montessori Teaching Diploma -
A’ Levels - English Literature, History of Art
Exeter College
Interior Design Certificate -
SEO Copywriting and Copywriting Essentials -
Australian Writers Centre
Skills
- Client management
- Relationship building
- Time management
- Effective communication
- Problem solving
- Customer service
- Creative thinking
- Self motivation
- Business development
- Product knowledge
- Sales presentations
Previous Roles
- Account Manager – Commercial Furniture Company
- Business Development Officer – Pack and Send
- Area Manager – Kinda Dance – Sydney NSW
Attributes
- Able to work with a diverse clientele and communicate with people from wide range of backgrounds
- Constantly identifying new revenue streams and seeking out new business
- Exceptional Customer Service, time management skills and ability to meet deadlines
- Ability to operate in a team environment, contributing positively to the operations and working relationships
- Independent worker who has extensive experience WFH
- Accuracy and excellent attention to detail
- The ability to contribute ideas and demonstrate initiative and flexibility
- A positive work ethic and the ability and willingness to learn new systems
- The ability to see problems as just issues that need the right solution
- Strong and effective communicator both orally and in written form
Affiliations
- Avid Bookreader
- Camping & 4WD
- Traveller
References
References available upon request.
Timeline
Advertising Executive for WIN Television
WIN Corporation Pty Ltd
06.2022 - Current
Freelance Content and Copywriter
08.2021 - Current
Advertising Executive for a Free Weekly Publication
Canberra Weekly
03.2021 - 08.2021
Advertising Consultant for Local Radio Station
The Capital Radio Network Goulburn
04.2013 - 03.2021
Territory Account Manager ACT
Laine’s Furnishings
01.2012 - 04.2013
Territory Account Manager NSW/ACT/SA
William A McNeil
01.2010 - 01.2012
Territory Account Manager NSW/ACT
Australian Alpaca Fleece
10.2008 - 01.2010
Account Manager – Sydney
Canningvale
04.2007 - 10.2008
Montessori Teaching Diploma -
A’ Levels - English Literature, History of Art
Exeter College
Interior Design Certificate -
SEO Copywriting and Copywriting Essentials -
Australian Writers Centre
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