Suzie Qingying HE
Melbourne
Summary
With more than 17-years in communications and marketing, I've spent my career navigating large, global organizations and helping them tell their stories effectively. My strength lies in managing complex projects and events such as, but not limited to, International Motor Shows, International Press Tours and Big Brand Launches.
I have frequently served as a reliable partner to senior leaders across the Asia Pacific region, handling both internal and external communications, by bringing diverse teams together. I am passionate about the ever-evolving digital world and always eager to learn, a mindset strengthened by strategic thinking and network from my MBA program.
Overview
22
22
years of professional experience
Work History
Full Time Mother and Part Time Retail Manager
Sandringham Living
01.2022 - Current
- Over the past few years, I have dedicated my time to raise our 6-year-old son who is now independent enough for me to re-enter the formal workforce
- Not one to have much down time, I worked part time in a home and lifestyle store near our home in Hampton, Melbourne
Digital & Social Media Manager, Communications – China
Ford Motor Company
02.2020 - 07.2020
- Develop and implement an ever-evolving, insights-led China social strategy with an up-to-date understanding of social “best practices” in a highly competitive landscape.
- Platforms managed include TikTok, WeChat, Weibo, Zhihu with current strong and personal brand presence on Red
- Evolve and elevate Ford’s social storytelling through always active social platforms and campaigns, in partnership with cross functional teams such as Communications, Marketing, Executives Product and Technology.
- Collaborate with and manage agency partners on content creation content, campaigns to drive growth, reach and engagement, in addition to managing customer complaints process.
- Position Ford as an innovative and pioneering brand.
- Establish KPIs, manage insightful reporting through analytics.
Launch & Events Strategy Manager, Communications – Asia Pacific
Ford Motor Company
07.2013 - 02.2020
- Develop effective launch and communications strategies in line with Sales & Marketing and Product Development priorities - directly contributing to awareness and sales conversion goals.
- Lead end-to-end planning and execution of Marketing and Communications related events, including international media drives, large scale motor shows, tech shows, new product launches, and other activities across Asia Pacific including Australia, China, Thailand, India and New Zealand.
- Develop and deliver compelling event content and story-telling to communicate product features, innovation and sustainability leadership.
- Reporting on event performance, insights, and recommendations for future
- Maintain and manage the annual events calendar, ensuring strategic alignment and optimal timing of activations across the business
- Lead, coach and manage internal events team, agencies and other suppliers
- Support global and regional senior executives’ travel including security pre-check plans, logistics, agenda and more
- Budget planning and ownership
Marketing Project Manager, Corporate Marketing & Sales
Eaton (China) Investments Co., Ltd.
05.2010 - 07.2013
- Develop and execute Marketing Communications and Branding strategies to drive profitable growth through cross-group collaboration
- Lead event management including Eaton Tech Day, trade shows, road shows, seminars, exhibitions, and more
- Develop and maintain marketing communications materials and tools including value proposition, key messages, videos, brochures, intranet, brand center, corporate gifting, and more
- Adapt global Customer Relationship Reviews (CRR) to local cultural and language needs and assist in the implementation of this standardized customer satisfaction survey
- Manage and utilize annual and project budgets effectively
- Work with Government Affairs team on Sustainability Report and CSR activities
- Establish and manage relationships with trade media and issue press releases after major events or activities
- Lead and mentor team members
Marketing Communications Specialist
BASF (China) Co., Ltd.
08.2005 - 05.2010
- Formulate and execute Marketing Communications & Branding strategies in conjunction with different business units & Corporate Communications to raise corporate image and to enhance market awareness
- Collect and analyze business intelligence to support decision-making and strategy formulation
- Manage public relations partner, media agency and exhibition vendors etc.
- Develop promotional material including press releases, brochures, websites and photo/AV database etc.
- Work with the Corporate Communications team on corporate projects and CSR activities
- Mentor and develop team members
- Manage annual and project budgets
Senior Officer, Investment Banking Department
Shanghai Silver Base Financial Guaranty Co., Ltd.
01.2004 - 08.2005
- Structure bridge loans for local financial institutes
- Maintain customer database and other related information
- Raise brand awareness of the company as a reliable financial firm
Marketing Assistant, UPS Sales Department
Siemens Telecom Power Supply Ltd.
05.2003 - 10.2003
- Organize marketing events, exhibitions, conferences & seminars
- Research and compile business intelligence for strategy formulation
- Monitor advertising and promotion campaigns with media agency
- Translate and design product catalogues and brochures
Education
MBA - Master of Business Administration -
University of Hong Kong
07.2010
Bachelor of English Language - International Trade
Shanghai University
06.2003
Skills
- Project Management
- Attention to detail
- Flexible and adaptable
- Dependable and responsible
- Organizational skills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Creative thinking
- Problem-solving
- Time management
- Quick learner
Languages
English
Chinese (Mandarin)
Shanghai Dialect
Timeline
Full Time Mother and Part Time Retail Manager
Sandringham Living
01.2022 - Current
Digital & Social Media Manager, Communications – China
Ford Motor Company
02.2020 - 07.2020
Launch & Events Strategy Manager, Communications – Asia Pacific
Ford Motor Company
07.2013 - 02.2020
Marketing Project Manager, Corporate Marketing & Sales
Eaton (China) Investments Co., Ltd.
05.2010 - 07.2013
Marketing Communications Specialist
BASF (China) Co., Ltd.
08.2005 - 05.2010
Senior Officer, Investment Banking Department
Shanghai Silver Base Financial Guaranty Co., Ltd.
01.2004 - 08.2005
Marketing Assistant, UPS Sales Department
Siemens Telecom Power Supply Ltd.
05.2003 - 10.2003
MBA - Master of Business Administration -
University of Hong Kong
Bachelor of English Language - International Trade
Shanghai University