Shujing Suzie Wu
Melbourne,VIC
Summary
Results-driven Sales Manager with over 16 years of international education experience, specialising in partnership management, and sales across diverse education markets. Recognised for achieving exceptional results in student recruitment, admissions, and payment solutions in global markets especially within in Oceania region, I have a strong background in engaging and establishing key clients in both tertiary and K-12 sectors. Skilled in end-to-end business selling model. I possess a comprehensive understanding of the Australian education sector to support clients in exceeding recruitment targets. I excel in creating tailored business strategies that align with market demands.
Overview
15
15
years of professional experience
Work History
Head of Student Acquisition
University of Tasmania, ECA Melbourne
06.2023 - 09.2024
- Achieved and exceeded global semester recruitment targets.
- Led a team of 10 recruitment managers across multiple regions, consistently achieving and exceeding semester recruitment targets.
- Led two admissions and marketing managers to ensure course entry and GS requirements remained competitive, while overseeing the preparation of marketing and promotional materials.
- Managed and maintained a robust network of existing external clients to ensure high levels of satisfaction and engagement.
- Identified and established new client relationships to optimise business opportunities and maximize revenue potential.
- Developed and managed the annual recruitment budget, monitoring regional expenditures, and providing resource recommendations to the Vice President.
- Generated recruitment data to track progress, managed key agents, and set targets for in-country managers.
- Optimised student acquisition costs and managed tuition, scholarship, and partner incentive strategies to maximise revenue.
- Developed and implemented effective strategies to optimize annual revenue growth.
- Enhanced international student diversity through targeted engagement, events, and tailored marketing.
- Ensured the recruitment of high-quality students from South Asia by monitoring applications and conducting regular webinars.
- Supported student retention strategies by reviewing agent performance and collaborating on co-branded events with UTAS Main Campus.
- Secured resources for orientation and student experience activities each semester.
Marketing Manager
Deakin College
05.2017 - 06.2023
- Key responsible recruitment regions: Sri Lanka, Oceania, and North Asia.
- Achieved and exceeded trimester recruitment targets across assigned regions.
- Managed the regional budget, ensuring ROI analysis, and quarterly adjustments.
- Developed and monitored annual regional recruitment plans, supporting other managers.
- Maximised progression numbers and met common goals through collaborative recruitment events, resource sharing, and pipeline development.
- Significantly lifted agent performance by managing Deakin College's agent network, monitoring performance, providing support, organizing training, and leading collaborative events.
- Worked with in-country managers in China, Taiwan, Hong Kong, and South Korea to meet regional targets, and ensure service quality.
- Managed offshore teams, ensuring budget alignment, collecting reports, maintaining staff well-being, and engaging key clients.
- Supervised WeChat and other digital channels, ensuring legitimate content, responding to leads, and organizing campaigns to boost brand awareness and conversions.
- Identified new recruitment channels in emerging markets, built partnerships, secured post-COVID pipelines, and reviewed conversion campaigns.
- Organised events to boost retention and progression, while providing data to improve academic performance
Regional Coordinator
RMIT University
03.2014 - 04.2017
- Responsible recruitment regions: North Asia, and Oceania.
- Managed key internal and external stakeholders to ensure recruitment targets were consistently met.
- Monitored recruitment performance, provided admission support, organized training, and managed budgets.
- Increased direct student recruitment numbers.
- Planned and executed regular recruitment events.
- Supervised Weibo and WeChat channels, ensuring content was market-relevant and engaging, while driving lead generation through campaigns.
- Identified new stakeholders and recruitment channels to maximise targets.
- Worked with domestic teams and VCE advisors to increase international student numbers.
- Generated recruitment data to keep channels on track and meet targets.
- Provided insights to compliance and admission teams to enhance service quality.
- Established sponsorships for collaborative recruitment events.
Senior Marketing Officer
Swinburne University of Technology
03.2010 - 03.2014
- Responsible recruitment regions: Australia, New Zealand and Pacific Island
- Appointed and managed new agents for the onshore market to achieve and exceed team targets.
- Liaised with stakeholders, including recruitment agents, academic staff, Hobsons, and community representatives, to promote Swinburne University in potential markets.
- Developed country-specific plans and prepared presentations for the Annual Engagement Meetings.
- Managed leads and executed conversion campaigns to drive enrollment growth.
- Coordinated and monitored client recruitment performance to ensure that targets were met.
- Oversaw and supervised the Swinburne University Chinese social media account to enhance visibility and engagement.
- Built and maintained strong relationships with recruitment agents through regular updates, performance monitoring, collaborative activities, and on-campus training and celebration events.
- Ensured the partner database was up-to-date, including agent contracts and contact details.
- Analysed enrollment and financial reports each semester to identify key markets for recruitment.
- Provided customised information to prospective students regarding course selections and eligibility.
Education
Graduate Certificate - Psychology of Business and Management
Curtin University
02.2025
Bachelor of Business and Commerce - Marketing and Tourism
Monash University
Skills
- Well-connected in the industry
- Strong leadership skills
- High level of problem-solving skills
- Analytical and critical thinking
- In-depth knowledge of transnational education programs
- Accountable and adaptable
- Innovative and reliable
- High level of interpersonal and communication skills
- Fluent in Mandarin
References
To be provided on request.
Application
Sales Manager, Education, Flywire, 11/15/24
Timeline
Head of Student Acquisition
University of Tasmania, ECA Melbourne
06.2023 - 09.2024
Marketing Manager
Deakin College
05.2017 - 06.2023
Regional Coordinator
RMIT University
03.2014 - 04.2017
Senior Marketing Officer
Swinburne University of Technology
03.2010 - 03.2014
Graduate Certificate - Psychology of Business and Management
Curtin University
Bachelor of Business and Commerce - Marketing and Tourism
Monash University
Similar Profiles
Raymond ZhaoRaymond Zhao
Bioinformatics Training Associate at Melbourne Bioinformatics, University of MelbourneBioinformatics Training Associate at Melbourne Bioinformatics, University of Melbourne
Joaquin VespignaniJoaquin Vespignani
Head of Discipline (Economics and Finance) at TSBE, University of TasmaniaHead of Discipline (Economics and Finance) at TSBE, University of Tasmania
Paola RossiPaola Rossi
Finance and Operations Officer at The University Of Melbourne-Melbourne Centre For CFinance and Operations Officer at The University Of Melbourne-Melbourne Centre For C
Chase WallisChase Wallis
Customer Service/Sales Administrator at Emerson CoachingCustomer Service/Sales Administrator at Emerson Coaching
Mehakveer SinghMehakveer Singh
Aircraft Diagnostic Engineer at Leonardo AustraliaAircraft Diagnostic Engineer at Leonardo Australia