Swathi Binu
Brighton,Australia
Summary
Driven by a passion for digital marketing and a knack for engaging storytelling, I honed my skills in SEO and communications at Behind Closed Doors. My journey in the field has been marked by a passion for creating compelling digital content tailored for various social media platforms. I possess a keen interest in market research, coupled with hands-on experience in sales, promotion, and marketing of services within collaborative team environments. Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Intern
Behind Closed Doors
09.2024 - Current
- Conducted competitor analysis to assess market position and identify areas for improvement on website.
- Proposed and implemented ideas to enhance website design for improved user experience.
- Conceptualized and designed creative materials for social media posts.
- Researched strategies to enhance the company’s presence and engagement on TikTok.
- Developed client feedback summary forms aimed at improving the quality of service.
- Regularly updated website content to ensure relevance and accuracy.
- Optimized the company’s website for SEO to improve search engine rankings and visibility.
Marketing Intern
Makers Empire
06.2024 - 08.2024
- Conducting competitor analysis by doing extensive research to identify potential new markets and opportunities
- Conducting research on successful Ed Tech social media accounts and websites and preparing detailed reports and recommendations
- Creating and scheduling engaging social media content (posts, images, and videos) using tools like Buffer and Later
- Taking photos for event documentation and social media promotion
- Travelled interstate to attend EdTech conference representing the company to pitch in for collaborations and partners
- Visiting showcase to help with event organisation and management
Marketing Intern
Starseeds Events & Entertainment
04.2022 - 01.2023
- Worked on 'Masala coffee Live music event' to generate ticket sales through ad campaigns
- Worked directly with the company's creative designer to create landing page and creatives on ticketing websites like 'Bookmyshow'
- Created & managed a budget to maximise campaign efficiency on Facebook ads manager
- Created and managed engaging social media content that generated leads
Education
International Master of Business - Advertising and Brand management
University of South Australia
Adelaide, South Australia12.2024
Bachelor of Business Administration -
Ethiraj College for Women
Chennai, India04.2021
Skills
- Microsoft office
- Videography
- Photoshop
- Canva
- SEO
- Photography
- Digital Marketing
- Ads Manager
- Communications
- Blogging
Languages
English
Malayalam
References
- Stephanie Johnson, Behindcloseddoors(BCD)
- Christina Soon, Makers Empire
- Bronson John, Starseeds Events & Entertainment
Personal Information
Driving License: Yes
Certification
- Adobe Bundle - Photoshop, InDesign, Illustrator - T2
TafeSa, Adelaide, South Australia
- Full stack digital marketing program
NIIT, India
Interests
- Hiking
- Running
- Cycling
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Creative Writing
Timeline
Marketing Intern
Behind Closed Doors
09.2024 - Current
Marketing Intern
Makers Empire
06.2024 - 08.2024
Marketing Intern
Starseeds Events & Entertainment
04.2022 - 01.2023
Bachelor of Business Administration -
Ethiraj College for Women
International Master of Business - Advertising and Brand management
University of South Australia
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