Swetha Sridhar

Results-driven professional with extensive experience in quality assurance, project management, and retail operations. Strong communication and problem-solving skills, with a focus on delivering high levels of customer satisfaction. Expertise in business consulting, competitor analysis, and data-driven decision-making. Currently pursuing an MBA specializing in marketing technology and trends.

• Godrej Case Study: Strategic Marketing and Customer Value, Analyzed the competitive positioning of Godrej in India's consumer durable market., Developed strategies to enhance Godrej's market presence by focusing on customer-based brand equity, technological innovation, and personalized marketing. Recommended a MarTech stack to streamline marketing efforts and optimize customer engagement, helping Godrej compete with international brands and achieve long-term growth.
• Omnia Wonder Pill: Revolutionary Product Marketing and Customer Engagement, Created a comprehensive marketing strategy for Omnia, a revolutionary meal replacement pill (self-created in compliance with the SDGs), Designed a customer journey map to guide potential buyers through awareness, consideration, and decision stages. Developed personalized workflows for customer engagement, including triggered emails and targeted promotions, ensuring increased brand loyalty and higher conversion rates.
• Starbucks Australia Revitalization Strategy, Explored strategic recommendations for reviving Starbucks in Australia using frameworks like Porter's Five Forces, VRIO, and CAGE., Identified the challenges Starbucks faces in Australia's highly competitive coffee market and developed recommendations for differentiating offerings, enhancing customer experience, and adopting localized marketing strategies to rebuild the brand's reputation and market share.
• Integrated Donor Engagement Strategy for HopeForAll, Analysed donor behaviour for a non-profit, HopeForAll, and provided strategies to enhance donor retention and optimized donor engagement and fundraising efforts for HopeForAll using advanced analytics., Used predictive models to identify high-risk donors and suggested personalized messages to boost participation. Proposed spending more on email and social media, which had higher donor engagement and conversion rates. Demographic and engagement-based donor segments predict churn and gift trends. Improve campaign efficiency with personalized outreach and loyalty programs to retain donors and raise funds.

• Microsoft Office Suite: Advanced skills in Microsoft Word, Excel (including PivotTables, VLOOKUP, and data analysis), PowerPoint, and Power BI for business reporting, data visualization, and presentations.
• Data Analytics & Business Intelligence: Google BigQuery for data processing and Google Looker Studio for visualization to create powerful, data-driven reports and provide actionable insights for decision-making.
• Marketing & SEO Tools: SEMrush: Expertise in SEO (Search Engine Optimization), keyword research, backlink analysis, and competitor performance tracking. Google Analytics: Knowledge of web analytics for tracking website performance, user behaviour, conversion rates, and marketing campaign effectiveness. Mailchimp: Experience with email marketing, segmentation, automated campaigns, and performance metrics. HubSpot: Basic understanding of CRM (Customer Relationship Management) for marketing automation, lead generation, and sales funnels.
• Web Development: HTML and CSS: Proficient in creating and editing responsive web pages to support digital marketing campaigns and maintain website content.
• Software Development & Testing Tools: TOSCA: Experience in automated software testing for ensuring quality assurance and enhancing user experience. SAP: Familiarity with SAP ERP (Enterprise Resource Planning) systems for business operations management and data integration.
• Social Media & Digital Marketing: Experience using platforms like Facebook, Instagram, and LinkedIn to manage social media campaigns, track performance, and drive audience engagement.

• Advanced Diploma in Industrial Automation - Dec 2015
• Microsoft Office Certification (Udemy) - May 2019
• Responsible Service of Alcohol (RSA) - May 2023

• Finalist, Cognizant Volleyball Match (Oct 2019).
• Semi-finalist, Badminton Mixed Doubles (Sep 2018).
• Outreach New Find, Q4 (Aug 2019).
• Deakin Stock Pitch Competition (DSPC) 2024: Participated in the prestigious competition organized by Deakin Business School, where I developed and presented a stock pitch recommendation on Qantas Airways, showcasing strong analytical and financial skills

• Led a team in wall painting at a rural school in Sidhapudhur.
• Conducted English assessments for underprivileged children (2018).
• Managed community service efforts at Anandham Old Age Home, including meal distribution.
• Volunteered to conduct job ready training for college students during weekends.

• Sridhar Vittal, Senior Technical Assistant, Alstom
• Akhil S, Consultant, Capgemini
• Andre Bonfrer, Professor of Marketing, Deakin Business School