Tabatha Hodgson
Sydney,Australia
Summary
Experienced Founder & Managing Director of Grain Branding Pty Ltd, specializing in omni-channel marketing and stakeholder engagement. Proven track record in driving brand evolution through creative leadership and impactful storytelling. Recognized for achieving significant growth and talent retention, alongside earning prestigious industry awards and enhancing customer loyalty. Aiming to leverage expertise in innovative brand strategies for sustained market impact.
Overview
32
32
years of professional experience
Work History
Founder & Managing Director
Grain Branding Pty Ltd
Sydney, Australia
09.2003 - Current
- With over two decades at the helm of Grain, my career is defined by a deep-seated expertise in marketing communications and a passion for evolving brand narratives through omni-channel marketing strategies
- At the core of my philosophy is a rigorous commitment to brand evaluation and an unwavering dedication to leading a team toward a strong brand vision
- The multiple awards and accolades our agency has garnered serve as a testament to our prowess in crafting resonant and compelling brand experiences that speak to the heart
- Key responsibilities: Commercial solvency, Client acquisition and retention, Talent acquisition, coaching and mentoring, Creative team leadership, Lead brand strategist
- Achievements: Ensure growth, solvency, agility and continuous improvement spanning 21 years, Platinum partner Sydney Children’s Hospital Foundation, Multiple industry leading design and marketing awards, Above industry standard for talent retention, Outstanding customer loyalty
Board of Directors - Secretary
CDH Australia
02.2012 - 06.2012
- My role as short term secretary comprised of me developing a two and five year marketing plan, and consolidate the CRM
- Key responsibilities: Marketing plan development, Consolidation of CRM database, Negotiation, presentation and communication with board of directors and clients
- Achievements: Achieved self set goals within intended timeframe, whilst not compromising my business and family commitments
Ascending agency roles
01.1993 - 01.2003
Education
Certification -
NeuroScience Coach
01.2025
Rogen Presentation Skills -
Rogen International
12.2008
Rogen Communication Skills -
Rogen International
12.2008
Rogen Presentation Skills -
Rogen International
12.1997
Dale Carnegie Graduation Certificate -
Dale Carnegie Training
12.1997
Bachelor of Arts -
Monash University
12.1990
Skills
- Stakeholder Engagement
- Coaching & Mentoring
- Full funnel marketing
- Insights driven decision making
- GTM strategy, plan and delivery
- Omni-channel marketing plans
- Creative team leadership
- Change management
- Diversity & Inclusion
- Learning agility
- Interpersonal skills
- Persuasive shareholder communication
- Business acumen
- Presentation skills
- Storytelling
- Marketing planning
Hobbies and Interests
- Art appreciation
- Swimming
- Photography
- Advocacy
Career ambition
I am a long term creative agency founder and leader, marketing strategist, campaign director, coach and mentor, looking to transition my skills to a results driven role within the public sector. This stems from a desire to enrich my life and that of the broader community by using my skills not to sell products to people, but to provide solutions to problems, that will improve the everyday lives of the people of NSW.
References
References available upon request.
Timeline
Board of Directors - Secretary
CDH Australia
02.2012 - 06.2012
Founder & Managing Director
Grain Branding Pty Ltd
09.2003 - Current
Ascending agency roles
01.1993 - 01.2003
Certification -
NeuroScience Coach
Rogen Presentation Skills -
Rogen International
Rogen Communication Skills -
Rogen International
Rogen Presentation Skills -
Rogen International
Dale Carnegie Graduation Certificate -
Dale Carnegie Training
Bachelor of Arts -
Monash University
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