Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Takeshi Matsumoto

Yokohama,Japan

Summary

Diligent Product Manager with 10 years of success in product roadmap development, market research, data analysis, and who has achieved distinguished sales performance in the past. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch.

Overview

22
22
years of professional experience

Work History

Product Manager (since Jan. 2012) & Specialist (since Jan. 2020)

Smith & Nephew KK.
01.2012 - Current
  • Led a turnaround of the declining core business and new business development by focusing on educating physicians and employees about meniscus suturing through measures to encourage behavioral change and promoting meniscus preservation through the development of new techniques. Recruited a total of 1,600 doctors (1,400 registered as specialized doctors) to participate in the Medical Education Program. Provided training programs in 11 Districts for 3 hours, twice a year, and for 7 years to a total of 60 sales members. Grew product sales from ¥7.1M in 2012 to ¥19.8M in 2017.
  • Executed building competitive advantages against competitors while the company's global market share was dropping to around 30%. Focused on 3 main areas: building the necessary evidence, strengthening sales capacity, and developing products in Japan. Conducted a thorough verification of other companies' products in Japan, made recommendations to the Global Marketing team and the R&D team, and requested them to conduct experiments to prove the hypotheses. Successfully developed a product with a domestic manufacturer.
  • Identified 2 major business issues (competitive market environment by the growing number of competitors and the need to increase the number of surgeries in Japan by 60 times to catch up with the US). Evaluated improvement opportunities and initiated a digital marketing project in collaboration with external consultants and the APAC marketing team: surveying GPs and potential patients to optimize the number of surgeries based on a hypothesis-driven approach.
  • Developed and implemented sales strategies by districts while identifying room for improvement in the field as a Sales Specialist for western Japan, in addition to the Product Manager role. Enhanced the overall sales capacity by sharing advice during product training sessions and contributed to achieving the sales team goal of 2022 (knee-related products).

District Sales Manager

Smith & Nephew KK.
01.2010 - 12.2011
  • Led organizational development through education of junior sales members by teaching them sales skills and knowledge and promoting team collaborations by sharing findings with each other with district managers
  • Solved problems associated with the night shipping operations (inefficiency due to long working hours) by working with relevant teams to develop operational and training frameworks. Integrated important product shipping processes into web systems and reduced the problem of long working hours with automation. Improved the overall operational efficiency as well as optimized the capacity of the sales team.

Sales Representative

Smith & Nephew KK.
07.2001 - 12.2009

Education

Master of Business Administration -

Chuo University
03.2012

Bachelor's Degree in English -

St. Thomas University
03.1999

Seikyogakuen Senior High school
03.1994

Skills

  • Excel, PowerPoint, & Word
  • Japanese (native) & English (business, TOEIC 690)
  • Public Speaking
  • Active Listening
  • Project Planning
  • Organization and Time Management
  • Analytical Thinking
  • Multitasking

Accomplishments

2015 : Japan Marketing Award


2006 Goal: $1.35M Result: $1.64M (achievement rate: 121%). Selected as one of the top 10 performances globally.


2005 Goal: $1.16M Result: $1.28M (achievement rate: 110%). Selected as one of the top 10 performances globally.


2004 Goal: $1.39M Result: $1.42M (achievement rate: 102%). Selected as one of the top 10 performances globally.


2003 Goal: $1.07M Result: $1.37M (achievement rate: 129%). 1st globally (International Sales Representative of the year, Repair category). 5th globally (International Sales Representative of the year, General).

Timeline

Product Manager (since Jan. 2012) & Specialist (since Jan. 2020)

Smith & Nephew KK.
01.2012 - Current

District Sales Manager

Smith & Nephew KK.
01.2010 - 12.2011

Sales Representative

Smith & Nephew KK.
07.2001 - 12.2009

Master of Business Administration -

Chuo University

Bachelor's Degree in English -

St. Thomas University

Seikyogakuen Senior High school

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Takeshi Matsumoto