Takudzwa Collen Hanyani

Develop key operational initiatives to drive and maintain substantial digital business growth.

• Develop and Analyse Growth Marketing Experiments from Awareness to Referral in the funnel
• Content Marketing Analysis and competitor keyword research using Buzzsumo, Ahrefs and Semrush
• Create and monitor online marketing approaches to increase sales and profit levels.
• Develop email marketing campaigns for onboarding users and promotional activities
• Investigate and address business development challenges to proactively mitigate problems e.g. deploy different content tactics , convert website visitors into customers, content upgrades and onboarding new users.
• Carry out market research to determine optimal content marketing strategies, email marketing options and social media channels worthy to invest in
• Generated over 100 leads in Facebook campaign in South Africa and Singapore over a period of 5 days thereby increasing business profits.

Assist in development of content for blog, social media channels and website. Carry out digital marketing analytics and data insights

• Utilized effective digital marketing methods to increase sales by 25%.
• Used Adobe Creative Cloud app to create videos and live online broadcasts.
• Boosted brand awareness by establishing strong web and social media presence.
• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
• Interviewed, onboarded and mentored 2 new sales and marketing professionals and provided training on organizational strategies, Google AdWords and Google Analytics.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.