Tamanna Singh
Alexandria,NSW
Summary
Successful operations and marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance. Highly skilled in forecasting, project management and strategic planning with exceptional retail expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.
Overview
9
9
years of professional experience
Work History
Chief Operating and Marketing Officer
Uberlux India
Delhi, New Delhi
07.2019 - 12.2021
- Providing higher momentum to the brand in the market place through various marketing exercises. Witnessed a surge in the revenue by 200% in almost all division of work.
- Managing the marketing of each division of the firm including troupe, institute, costume and other SBUs. Driven the profit margin with various disruptive market ideas. Guerilla marketing adopted to cross-sell and up-sell products for creating a niche for the brand in the market place.
- Keeping full track of the P&L account ever since joining the organization. Providing consistent marketing support
for higher growth in terms of costumers and revenue. - Working on the restructuring plan for each unit and achieving profit within a span of 12 month. Given profit of nearly 200% year-on-year growth to various divisions of the company post restructuring.
- Leading the division with various initiatives for developing the brand strategy of the firm. Evolving and implementing various effective strategic and tactical approaches for capturing market share.
- Creating unique marketing campaigns for increasing visibility of the brand. Helped acquiring higher client base and created various revenue opportunities.
- Developing various consumer insights driven marketing campaigns for higher revenue margins. Developed programs for measuring customer reaction for any programs launched in the market against price and quality.
- Increasing visibility of the brand through various channels including social media, digital marketing and other channels. Provided momentum through outreach program that included NGOs.
- Preparing various campaigns for improving brand positioning for improving consumer’s perception of the brand.
- Conducting advertising campaigns for the organization for marketing in the overseas market with holistic brand campaigns designed for higher margins.
- Working on various PR campaigns, social media campaigns and other digital campaigns for improving brand visibility amongst the target audience as a part of consumer outreach strategy.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Led projects and analyzed data to identify opportunities for improvement.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
V.P of Operations ,strategy and Marketing
Fashion Tv India
Delhi, New Delhi
07.2016 - 06.2019
- Devising and implementing strategy with an emphasis on online media, social media, corporate website and web search. Promoting and marketing brands through content marketing, influencer marketing, social media and online advertising, helping brands engage with consumers, generating leads and driving online traffic. Collaborating with creative agencies and in-house team to create pertinent digital content for social media and digital campaign.
- Introducing the concept of social commerce to scale revenues and business opportunities, catering to a diverse audience base and implementing strategies as per their changing preferences. Offering online/digital media proliferation, distinctive brand preposition and content-driven marketing strategies to help companies generate ROI and greater visibility.
- Creating strategies for clients for on-ground marketing campaigns, and providing innovative implementation programs on varied budgets.
- Strategizing for higher revenue opportunities, cross-selling products and business expansion for client companies. Working in tandem with the client to provide revenue-oriented marketing strategies through targeted messaging & communication concepts.
- Providing content strategy based on branding and promotional requirements of clients. Creating promotional & marketing campaigns to enhance brand identity & promote the brand amongst its target audience. Driving content team to write pertinent blogs, articles, media releases and other promotional products.
- Providing business research – sector research & analysis, competitive intelligence, market sizing, brand performance analysis, white papers, ebooks, infographics, case studies, feasibility reports, corporate presentations, blogs, articles, data analysis, newsletters etc. – to help clients make informed decisions, drive growth and garner significant impact on their revenues.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 70 +key accounts.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Conducted market research and reported on clients' competition.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 200 %.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Developed Sops and documented the same for all divisions .
Senior Strategic Sales Analyst
Asia Pacific Consulting Solutions
Delhi, New Delhi
02.2013 - 05.2016
- Incorporated 50+ sales strategies, boosting sales additional 300%.
- Assessed exposure, compared valuations and evaluated threats to strategies.
- Recommended investment strategies to meet client financial objectives.
- Provided strategy advice to high net worth clients.
- Adjusted portfolio exposures to compensate for market conditions.
- Developed rebalancing strategies to minimize risk exposures.
- Used coordination and planning skills to achieve results according to schedule.
- Eliminated downtime and maximized revenue by providing top project quality control.
- Developed and maintained courteous and effective working relationships.
- Participated in team-building activities to enhance working relationships.
Education
Cerfication - Entrepreneurial And Small Business Operations
Harvard Business School
Boston04.2016
MBA - Human Resources Management
Indian Institute of Management
Ghaziabadh,India03.2004
Bachelor of Science - Botany Honrs
Rajasthan University
Jaipur,India12.1998
Skills
- Brand Development
- New Product Development
- Public Relations, Advertising & Promotions
- Loyalty Marketing & Customer Segmentation
- Brand Marketing & Consumer Communication
- Market Research
- Profit & Loss Statement Accountability
- Qualitative Research and Analysis
- Developing Unique Strategies
- Market Forecasting
- SOP's development
- Sales and marketing expertise
Accomplishments
- Supervised team of 150+ staff members.
- Introducing marketing strategies for improving market share by 25% in a span of a year, in a highly competitive services industry.
- Driving business volume through new services creation, innovative branding, effective channelization and expansive communication distribution to increase growth.
- Balancing the need for infrastructure, collaborative team work, automation for consistent ROI. The innovative ideas helped organizations for achieving successful growth through higher visibility of the brand.
- Mentoring team members and developing leaders in various verticals for supporting the marketing initiatives adopted by the organization for meeting their goals.
- Working on various marketing platforms – new age platforms – for creating value preposition for the organization and gaining traction amongst the target audience.
Timeline
Chief Operating and Marketing Officer
Uberlux India
07.2019 - 12.2021
V.P of Operations ,strategy and Marketing
Fashion Tv India
07.2016 - 06.2019
Senior Strategic Sales Analyst
Asia Pacific Consulting Solutions
02.2013 - 05.2016
Cerfication - Entrepreneurial And Small Business Operations
Harvard Business School
MBA - Human Resources Management
Indian Institute of Management
Bachelor of Science - Botany Honrs
Rajasthan University
Similar Profiles
Sonali KukretiSonali Kukreti
BCM in Affordable Housing and Lap at SMFG India Home Fin Co.(Fullerton India)BCM in Affordable Housing and Lap at SMFG India Home Fin Co.(Fullerton India)
Thara CharlyThara Charly
US Tax Consultant II at Deloitte tax Services India Pvt. Ltd. (Deloitte U.S-India Offices)US Tax Consultant II at Deloitte tax Services India Pvt. Ltd. (Deloitte U.S-India Offices)
VENKATESH BALAKRISHNANVENKATESH BALAKRISHNAN
Sr IT Analyst Applications at Caterpillar India, Bangalore, IndiaSr IT Analyst Applications at Caterpillar India, Bangalore, India