Tamarind Leigh Begley

Key responsibilities and achievements:

• Lead the Marketing Automation function across, helping Skie design and deliver best practices and market-leading Marketing Automation solutions for our clients.
• Manage the delivery and operations (processes) of the Marketing Automation team making sure projects are delivered on time and within budget.
• Consult and advise customers at the C suite level.
• Grow the Marketing Automation APAC practice from a resourcing perspective, to ensure we have the right resources who can work across all of the Marketing Cloud products (MC Engagement, MC Account Engagement, MC Intelligence, MC Personalisation and Data Cloud).
• Undertake pre-sales activities with clients to support the Sales Team ensuring that projects are scoped, architected and priced correctly.
• Served as a public spokesperson at industry events or conferences.
• Coordinated activities with other departments to expedite work and improve collaboration.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Managed crisis situations to minimize impact on operations and reputation.

Achievements:

• Nominated as Salesforce MVP
• Arranged a Trailblazer Marketing User Group event for over 150 people in February 2025 with a turnout of 100 people.

Key Responsibilities and achievements:

• Lead the Marketing Automation function across APAC, helping the Media.Monks design and deliver best practices and market leading Marketing Automation solutions for our clients.
• Manage the delivery and operations (processes) of the Marketing Automation team making sure projects are delivered on time and within budget.
• Consult and advise customers at the C suite level.
  Grow the Marketing Automation APAC practice from a resourcing perspective, to ensure we have the right resources who can work across all of the Marketing Cloud products (MC Engagement, MC Account Engagement, MC Intelligence, MC Personalisation and Data Cloud)
• Manage and grow the Marketing Automation offshore hub team.
  Undertake pre-sales activities with clients to support the Sales Team ensuring that projects are scoped, architected and priced correctly.
  

Achievements:

• A member of the Marketing Cloud Partner Advisory Board from 2020 - 2024.
• Been the leader of the Melbourne Salesforce User Group since 2018.
• Selected to be a Salesforce Marketing Champion since 2021.
• Promoted from Snr Consultant to Pardot Lead in 2019.
• Promoted from Pardot Lead to Marketing Automation Practice Lead 2021.

• Led the Marketing Cloud practice at Destined, a Summiit level Salesforce partner, delivering strategic automation solutions for clients ranging from SMB to enterprise.
• Designed and implemented multi-channel marketing automation strategies using Salesforce Marketing Cloud and Marketing Cloud Account Engagement to enhance customer engagement and lead conversion.
• Spearheaded Marketing Cloud Account Engagement (MCAE) transformations, optimisng lead management, scoring, and nurturing frameworks for B2B organisations.
• Managed a team of marketing automation consultants, providing technical mentorship and enablement to ensure successful client implementations.
• Drove customer journey mapping and personalisation strategies, leveraging Journey Builder, Email Studio, and Automation Studio to create highly targeted campaigns.
• Developed and executed data integration strategies, ensuring seamless connectivity between Salesforce CRM, Marketing Cloud, and external data sources.
• Led Marketing Cloud implementations for major clients across industries, focusing on scalability, compliance, and best practices.
• Provided executive-level consulting on marketing automation maturity, customer lifecycle marketing, and ROI-driven campaign optimisation.
• Conducted workshops and training sessions for clients and internal teams to increase adoption and proficiency in Salesforce Marketing Cloud.
• Collaborated with Salesforce Account Executives (AEs) and partners to drive new business opportunities and expand Destined’s marketing automation services.

• Company Overview: SAI Global Property is one of Australia’s leading information brokers information and software to law firms, conveyancers, financial institutions, property professionals and corporations
• (http://www.saiglobal.com/property)
• Develop the marketing strategy and plan to align to the businesses strategy
• Develop and lead the execution of the integrated marketing campaigns to support the marketing strategy
• Develop and lead the execution of strategies to increase brand visibility
• Mange a small team of internal Marketing campaign managers
• Use systems, technology and data to drive decision making and measure ROI
• Oversee and proofing of copy writing and production of all marketing collateral including brochures, emails, web content, case studies and internal communications etc
• Understanding the product and customer profile to ensure that we segment our marketing campaigns to be more customer centric which ensure better cut through and better lead quality
• Liaising with external and internal stakeholders for the delivery of marketing activities (suppliers, partner, sponsors etc)
• Develop and maintain content for sales enablement
• Monitor ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
• SAI Global Property is one of Australia’s leading information brokers information and software to law firms, conveyancers, financial institutions, property professionals and corporations
• (http://www.saiglobal.com/property)
• As per our KPI’s the Marketing team under my management have brought in 30% of the companies total revenue which we can successfully show through our lead tracking
• In FY17 we ran an Aword campaign that generated more revenue in one month for our Pay As You Go service than the full financial year before
• By the end of the financial year the campaign brought in $721k vs $281k the year before
• Implemented a marketing automation platform (MAP) Pardot that is fully integrated with the Salesforce, which has made the business more data driven and customer centric
• The first product was sold within the first week of implementing the MAP
• Developed and implemented processes to align Product / Sales and Marketing which has meant we can successfully run 20 or more campaigns a year
• Mapped customer journeys to ensure that they are getting the right engagement at the correct times
• Our business recently received an overall net promoter score of +15%
• Promoted to National Marketing Manager in April 2013

• Lead “breakthrough” workshops with the clients to analyse and ascertain key aspects and goals that the business had in mind
• Conducted competitor research
• Compiled a competitor analysis reports
• Complied of a Marketing Strategy with recommendations and a 90-day action plan
• Project managed and worked with the clients on the actions / activities set out in the action plan, on behalf of the clients

• Company Overview: Esorfranki was one of South Africa’s benchmark civil engineering and construction groups listed on the main Johannesburg Stock Exchange, who provides specialist geotechnical services, road, earthworks and pipeline construction
• (http://www.esorfranki.co.za)
• Management of the entire marketing function of the company
• Drafted and managed a strategic marketing communications plan for the B2B environment
• Developed and project managed the implementation of a SEO website using external stakeholders
• Website content management
• Work with external stakeholders on improving the search ranking (using pay per click and key word search campaigns)
• Project managed the development and distribution of all digital marketing material such as email newsletters
• Aligned strategy with divisions and their marketing objectives
• Conceptualised and built a new brand Identity
• Created budgets and spending plans
• Managed and liaised with external branding agency’s, PR companies and media companies on a regular basis
• Provided regular update reports and feedback to senior management
• Project managed the Annual Report process from design to production using external agencies
• We had a legal obligation to have this completed and distributed within a definite deadline which I always completed before the time due to good planning and external stakeholder management
• Esorfranki was one of South Africa’s benchmark civil engineering and construction groups listed on the main Johannesburg Stock Exchange, who provides specialist geotechnical services, road, earthworks and pipeline construction
• (http://www.esorfranki.co.za)

• Company Overview: Terex Africa has exclusive licence to distribute a range of Terex products in Sub Saharan Africa
• Terex was a global corporation that sells a range of mining, construction, cranes and road building equipment
• (http://www.terexafrica.co.za)
• Similar to the position above, plus:
• Reviewing sales statistics, and completing forecasting analysis and reporting
• Implementing and driving the use of the Customer Relationship Management system across the business
• Terex Africa has exclusive licence to distribute a range of Terex products in Sub Saharan Africa
• Terex was a global corporation that sells a range of mining, construction, cranes and road building equipment
• (http://www.terexafrica.co.za)

• Company Overview: Set Squared was the leading custom exhibition stand builders in the South African industry; established in 1981
• Set Squared is known for a collection of some of the best creative and intellectual resources in the Exhibition&Shopfitting industries
• (http://www.setsquared.co.za)
• Management of exhibition design and 3D advertising mediums for multinational brands (BMW, Renault, South African Tourism, Unilever)
• New business development – brought in R17M of new business in one year
• Managed the production team to ensure that event deadlines were met
• Remote project management and infrastructure coordination of International exhibition stand builds using international suppliers
• Creating and building a professional marketing department and implementing procedures
• Sourcing external stakeholders to assist with the creation of all company marketing material and promotional material, printed and electronic, for internal and external use as well as website development
• Creation of project schedules, adherence to strict deadlines and associated timeframes
• Running entire exhibition stand process, from booking space to manning the stand for the duration of the exhibition for the company
• Set Squared was the leading custom exhibition stand builders in the South African industry; established in 1981
• Set Squared is known for a collection of some of the best creative and intellectual resources in the Exhibition&Shopfitting industries
• (http://www.setsquared.co.za)