Tamlyn Locke
Senior Media Manager
Terrigal,New South Wales
Summary
Experienced with multimedia campaign management, driving brand visibility and audience engagement. Strategic planning and team leadership to deliver high-quality service and results across traditional and digital media channels. Track record of fostering collaboration and adapting to changing media landscapes.
Overview
18
18
years of professional experience
Work History
Senior Media Manager
Enigma Communication Pty Ltd
07.2024 - Current
- Collaboration with creative teams to provide a full service solution tailored to a client's needs.
- Mentoring media coordinators and executives within the team, fostering a collaborative and positive work environment that encourages ongoing professional development.
- Maintaining strong relationships with key industry stakeholders, fostering collaboration and partnership opportunities.
- Streamline operational processes and workflow to increase efficiency of team performance and resource allocation.
- Support Director on channel planning and implementation strategy.
- Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
- Supervised online and offline ad campaigns, reporting on results.
Account Manager
LEP Digital
05.2024 - 06.2024
- Manage and strengthen client relationships to achieve long-term partnerships and support business growth
- Plan and manage marketing campaigns, including overseeing budgets, dates and deliverables, and work with the relevant team members to meet deadlines
- Help manage paid marketing campaigns for platforms including Meta and Google, including working closely with the team to ensure client KPIs are met
- Analyse and interpret analytics across several platforms and provide reports to clients
- Perform strategic brand and market research and planning to support the team.
Marketing Operations and Revenue Manager
Reach Engage Develop (Pty) Ltd
Johannesburg, South Africa
06.2015 - 04.2024
- Revenue and expenditure tracking across all marketing platforms such as Meta, Google, LinkedIn, Bing, TikTok, Twitter
- Proficiency in designing end-to-end Meta marketing strategies that align to business goals and complement a holistic marketing plan
- Setting up digital assets for clients: Business Manager, Pages/ Profiles, Ad Accounts, Pixels, Catalogues, Custom Audiences
- Campaign performance and optimization, customized reporting
- Third party lead integration setup and maintenance with Zapier
- Support and assistance for Account Managers and Social Media Team on all digital marketing activities
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in a fast-paced environment.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Software Consultant
MyERP Software
Johannesburg, South Africa
02.2015 - 05.2015
- Client software support, via email, telephone, and onsite consulting
- Assisting with reconciliations for clients, uploading new data, amending existing data, software support for existing and new features
- Software implementation for clients: planning, installation, training, specifications for new development, hand holding through go live process, testing of new development and existing features
- Customized client reporting.
Product Team Leader
Seriti Business Solutions
Johannesburg, South Africa
10.2011 - 01.2015
- Product management of a dealer centric Finance and Insurance platform used to transact seamlessly with 3rd parties
- Creation and maintenance of new and existing Insurance and Non-Insurance products on the platform
- System administration and integration with third party suppliers
- Reporting and internal communication for each product, setup, and maintenance of automated reporting
- Manage internal and external product queries and system behaviour
- Ensuring query resolution processes and data confidentiality are adhered to by all parties involved
- Constant communication with service providers for product updates and enhancements
- Product audits and system testing before, during and after all release cycles
- Enforcing and monitoring turnaround times as documented and agreed with related parties
- Updating process documents for all product administration on the platform
- Meetings: attend and arrange meetings with relevant motor industry service providers to ensure mutual customers' needs are met
- Professionalism and people skills for building and maintaining strong relationships with suppliers and clients
- Manage, support and train product consultants ensuring that all service deliveries are met
- Work well under pressure and have very good time management skills to keep all tasks and projects on track and completed on time.
Marketing Co-Ordinator
Infinit Group Risk Solutions
Johannesburg, South Africa
02.2009 - 07.2010
- Planning and coordinating all marketing campaigns and functions
- Establish an efficient and productive marketing department within the company
- Liaising with marketing suppliers, sourcing new suppliers when necessary
- Briefing and liaising with marketing agencies (Artwork approval, etc.)
- Ordering and managing marketing stock, conducting regular stock counts
- Maintaining client database
- Client birthday marketing - order and collect cake for branded gift delivery
- Boardroom lunches - hosting clients at Infinit offices: create digital invitations, liaising and coordination with external chef for meal options and banquet setting on the day
- Compile expenditure reports for sales spending
- Prepare marketing packs for board meetings and new client presentations
- Sourcing, purchasing, and packaging of specialty gifts when required
- Assisting with function coordination: Booking venues, sending out invitations, welcoming clients upon arrival at the venue, etc
- Event co-ordination, campaign conception and execution, project management with agencies and suppliers, managing alignment between sales and marketing, expenditure reporting, as well as working closely with the MD to plan and execute all marketing strategies
- Provide marketing initiatives to the sales team for new products/ services.
Marketing Assistant
Redbox Marketing
Johannesburg, South Africa
08.2007 - 01.2009
- Reception and office management
- Liaising with clients for meetings and general queries
- Sourcing and liaising with suppliers
- Providing quotations for clients
- Understanding of costing and coordinating for event management (Launches, Year End Functions etc.), design and production, media (Print, radio and outdoor), branded promotional items
- Good communication and computer literacy skills (Marketing understanding was key for briefing suppliers)
- Basic agency traffic control duties between the owner and the designers, as well as with suppliers and clients
- Project management of all marketing jobs assigned.
Education
LinkedIn Marketing Strategy -
LinkedIn Marketing Labs
2024
LinkedIn Marketing Fundamentals -
LinkedIn Marketing Labs
2024
Certified Media Buying Professional -
Meta
2024
Certified Media Planning Professional -
Meta
2024
Bachelor of Commerce in Marketing Management -
University of Johannesburg
2006
Diploma in Information Technology End User Computing -
Knowledge Network
2002
Matric (Grade 12) -
Krugersdorp High School
2002
Skills
- Team leadership
- Traditional and digital media
- Campaign optimisation, analytics and reporting
- Process improvement & implementation
- Attention to detail
- Critical thinking
- Decision-making
- Account management
- Media channel planning and implementation
- Industry focused marketing strategies
- Excellent communication skills
- Fostering strong client and publisher relationships
- Media briefing and booking
Linkedinprofile
https://www.linkedin.com/in/tamlyn-locke-a4286016b/
Contactnumbers
+61 43 060 9637
Personal Information
Date of Birth: 04/08/84
Timeline
Senior Media Manager
Enigma Communication Pty Ltd
07.2024 - Current
Account Manager
LEP Digital
05.2024 - 06.2024
Marketing Operations and Revenue Manager
Reach Engage Develop (Pty) Ltd
06.2015 - 04.2024
Software Consultant
MyERP Software
02.2015 - 05.2015
Product Team Leader
Seriti Business Solutions
10.2011 - 01.2015
Marketing Co-Ordinator
Infinit Group Risk Solutions
02.2009 - 07.2010
Marketing Assistant
Redbox Marketing
08.2007 - 01.2009
LinkedIn Marketing Strategy -
LinkedIn Marketing Labs
LinkedIn Marketing Fundamentals -
LinkedIn Marketing Labs
Certified Media Buying Professional -
Meta
Certified Media Planning Professional -
Meta
Bachelor of Commerce in Marketing Management -
University of Johannesburg
Diploma in Information Technology End User Computing -
Knowledge Network
Matric (Grade 12) -
Krugersdorp High School
Similar Profiles
Simone MalanSimone Malan
GENERAL MANAGER at COASTAL COMMUNICATION TOWERS (PTY) LTDGENERAL MANAGER at COASTAL COMMUNICATION TOWERS (PTY) LTD
Umang PatelUmang Patel
IT Helpdesk and System Support at JSR Communication Pty LtdIT Helpdesk and System Support at JSR Communication Pty Ltd
Monky TladiMonky Tladi
HR Administrator at Profitek Industrial Communication (Pty) ltdHR Administrator at Profitek Industrial Communication (Pty) ltd