Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Additional Information
Timeline
Generic

Tammie Carter

Cornubia,QLD

Summary

CREATIVE ENERGETIC PEOPLE-CENTRIC DYNAMIC INNOVATIVE Perfectionist Methodical Approachable Supportive Transparent Loyal Agile Hands on Customer focused Passionate Forward thinking SALES & MARKETING SPECIALIST / BUSINESS STRATIGIC GROWTH / BUSINESS OPERATIONS Strategically synergises multiple operations, inspiring commercial optimisation & best-practice protocol Well-rounded Executive, expertly boosting & harmonising growth & success through deploying sound business principles & cognizant of strategies that enhance efficiency, profitability & service delivery. Consistently exceeds sales and other financial targets, often involving multimillion-dollar budgets and strategies that optimise revenue streams while boosting efficiency and productivity. Accountable to the highest-level possessing fearless leadership in change management & executive decision-making skills. Overhaul and significantly advance business capabilities. Specialist in crafting strategic vision, planning & implementation through expertly reviewing and transforming internal processes & deploying profitable ventures & partnerships. Convey a compliant, synergised, market-leading brand offering, Responsible for leading the charge in award-winning marketing and business operations to boost brand reach and commercial scope. Committed to customer relationship management, retention & satisfaction metrics. People-centric approach with an Inbuilt constitution in leading high-performing teams & cultivating a collaborative & empowered culture across multiple sites and operations. VALUE OFFERED Multi-Site Operations – Sales Targets & Performances – Recruitment, Training & Mentoring Budgets & Forecasts – Asset Management (incl. Conveyancing) – Marketing Methodologies Company Acquisitions – Process Improvements – Council & Committee Contributions Legislative Compliance – Deeds & Contracts – Market Research (Qual & Quant) Technology: CRM databases – Marketing automation platforms – Microsoft Office suite – Accounting software $250k funding generated from successful/won non capital grants. Raise $250k funding generated via donations and fundraising activities. Raise $250k to fund SJAQ First aid in schools' humanitarian program. Established and strategically led a seamless and whole of organisation Business Development approach through driving, building, and facilitating all SJAQ business development internal and external cross-functional partnership opportunities, engagement activities and key strategic relationship functions to facilitate and deliver long term sustainable and viable commercial and humanitarian outcomes. Identified, seized, and realised new opportunities across the business streams to drive and optimize revenue, profit, and funding growth in line with SJAQ strategy and business plans, whilst enhancing the SJAQ brand. Delivered new business opportunities and growth, exceptional customer service, maintain and nurture a qualified and engaged customer database and develop and engage with business, government, community group relationships and referrals. ACCOUNTABILITIES & RESPONSIBILITIES Develop a strategic relations framework that will assess and analyse opportunities for humanitarian, commercial and strategic growth through connecting external partners across all SJAQ humanitarian, service, training, and products. Develop and deliver annual business development budgets, business plans, strategies, and product / service portfolio enhancements to ensure a competitive advantage is maintained. Set and oversee sales targets, KPIs and deliverables to ensure consistent growth and profitability in line with Board approved budgets. Develop and execute sales and business development projects that added value to the organisation with a focus on client outcomes, brand awareness, and financial sustainability. Identify, prepare, and respond to business development opportunities through strategic grant, tender and bid management. Ensure a high quality of external customer account management and relationship development is achieved. Introduce lead management frameworks (lead generation, customer nurturing, conversion) providing regular and insightful reporting on marketing, brand and communications which allowed strategic and operational decisions to be made to maximize growth opportunities. BRAND, MARKETING, PR, COMMUNICATIONS, FUNDRAISING AND EVENTS KEY ACHIEVEMENTS Brought the SJAQ brand to life through the design and execution of a strategic Brand, Marketing, PR, Communications and Events and Fundraising targets, budgets, strategies, plans, and campaigns with a focus on audience targets, engagement targets and building brand equity for SJAQ. This position will play a pivotal role in connecting, optimising, and realising opportunities across the business streams to enable profit and revenue growth in line with SJAQ strategy and business plans. In collaboration with cross-functional teams, coordinated integrated product marketing to grow revenue, brand, and engagement outcomes for SJAQ. Provided strategic advice and direction, translate the transformational agenda into operational goals and engaged with peers to deliver service excellence and continuous improvements, to enhance the brand, reputation, and market footprint and share accountability in delivering exceptional customer experience across all touchpoints and for developing and implementing marketing strategies that drive growth for SJAQ. As a result of HELP's Board and Executive undertaking a whole of business Strategic Services review commencing in early 2022, which included a Future Fit restructure project, The Head of Business Development role and “whole of business” Business Development team structure was introduced. Entering the business with a blank canvas which allowed me to build a team and develop, execute, and implement an entire customer journey framework along with all supporting policies, procedures, guidelines, manuals, templates, strategies, and budgets. A key component of the role initially was to engage, educate and inform the broader business of what the role of a Business Development team was, and this was underpinned by my commitment in gaining trust and respect through communication, consultation, and collaboration. As Head of Business Development, I lead the organisations business development and strategic relationship function incorporating all business-to-business activities and key internal and external relationships to facilitate long term commercial, employment, and social outcomes. I played a pivotal role in connecting, optimising, and realising opportunities across all business streams to enable participant, revenue, and profit growth in line with Help's strategy and business plans. KEY ACCOUNTABILITIES & RESPONSIBILITIES Develop, implement, and lead Help's Business Development strategic growth objectives that spanned across all business areas including: Employment Pathways – participant, employee, caseload, and revenue growth DES Employer Strategic Partnerships DES Caseload Supported Employment IES/SLES NDIS Services - participant and funded revenue growth SIL /STA Accommodation Hub and Community programs Support Coordination Plan Management McIntyre Centre, Riding for the Disabled Commercial Business – sales revenue growth (Supply Chain Services, Manufacturing, Wholesale Nursery, Catering/Hospitality) Manage and nurture existing commercial customer relationships and account management. Review, analyse, negotiate, and implement new pricing and T&C's. Research, identify, attract, and convert new commercial customer opportunities, partnerships, contracts, and tenders. Build, develop, and cultivate a high performing team from the ground up that was focused on exceptional service and customer experience along with a commitment to always developing and maintaining trusting and loyal internal and external stakeholder relationships. Develop and implement a strategic relations framework that assessed, analysed, identified, and seized opportunities for whole of business growth through cross promoting and cross selling HELP's full Lifecycle Ecosystem of services and products.

Overview

26
26
years of professional experience
1
1
Certification

Work History

General Manager

St John Ambulance QLD
07.2023 - 01.2024
  • Queensland (SJAQ) is leader in field of humanitarian community, health, and first aid resilience
  • SJAQ provides lifesaving and life changing first aid training and products that supports their community and humanitarian services and programs SJAQ's is dedicated to service of humanity and enhancing t lives of Queenslanders in times of need.
  • As, People, Sales and Marketing led team that brought together and delivered strategies, initiatives and activities across People and Culture, Customer journey, Volunteer growth and engagement, Business Development, Commercial Partnerships and Stakeholder Engagement, Brand, Marketing, Communications, PR, Fundraising, Sponsorship, Events, Commercial sales and revenue generation (First Aid Training, First Aid products, Workplace WHS management and First Aid supplies Servicing), Humanitarian program funding (Ophthalmic Eye Van hospital, Vintage Vision, First Aid in Schools, Youth Cadet Program, Health and Medical Event first Aid Response Services), Community Services (My Aged Care and NDIS transport, home visits and wellbeing/social connectiveness calls and group outing services)
  • Reporting to the Chief Executive Officer and member of the Executive Leadership Team provided strategic advice and direction, translated the business's transformational agenda into operational goals and engaged with stakeholders (internal and external) to deliver culture and service excellence, continuous improvements, and new opportunities to enhance the SJAQ brand, reputation, revenue, funding, and market footprint in line with board approved budgets and targets.
  • I was responsible for developing and executing the people and culture, volunteer, business development, commercial sales, stakeholder, marketing/PR, and communication strategies to achieve the objectives of SJAQ.
  • This included overseeing all aspects of people and culture, business development, sales, and marketing.
  • The role required a strong focus on culture, compliance, revenue and funding generation, brand development and stakeholder engagement.

General Manager

St John Ambulance Australia Queensland
07.2023 - Current
  • Managing and overseeing small to large scale multimillion-dollar sales, marketing, and fundraising budgets (incl
  • Cost savings)
  • High level of confidence in managing all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis and tracking procedures
  • Skilled at managing brand ownership across conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest, awareness, and sales
  • High-level ability to report on key performance metrics to provide detailed insights, including market research, forecasts, competitive analysis, campaign results, and consumer trends, to translate results into actionable metrics
  • Expertly leverage customer data and industry insights to deepen understanding of business customers and competitors and utilising knowledge to inform decision making
  • Develop and advocate exceptional customer service delivery and protocols including customer journey profiling and mapping, tailored sales training programs and CRM systems
  • A record of accomplishment for leading the development and implementation of marketing, PR and communication plans working with the leadership team to create an effective and efficient competitive positioning strategy focused on growing audiences for products and services and directly resulting in increased sales and revenue, thus an increase in the customer database
  • Routinely coordinating and cultivating mutually beneficial relationships with corporate, commercial and community partners including sourcing funding streams via Grants and Tenders and Fundraising, Sponsorship and Donor Partnerships
  • Passionately crafted effective people change management and culture Improvement strategies including the creation of staff and volunteer engagement, reward, and recognition frameworks
  • Implementation of personal development and training programs, Performance, KPI and scorecard metrics, People, Sales, and Marketing
  • Reported to: CEO| Direct Reports: x15.

Head of Business Development

HELP Enterprises
09.2022 - 06.2023
  • Reported to: COO |Direct reports: 8 – 10
  • Help Enterprises is a compassionate and progressive social enterprise, registered charity, and not-for-profit organisation with a balance of commercial and social initiatives.
  • HELP delivers market-leading products and services that add value for their customers, while creating vital employment opportunities and support for people with disabilities.
  • Help is an organisation committed to enhancing the lifestyle, independence, and ambitions of people with disabilities.

Head of Sales and Marketing

Reside Communities
02.2019 - 07.2021
  • Develop and implement plans that increased the awareness of the HELP brand/s and service & product offerings within the stakeholder and competitive marketplace.
  • Develop and present budgets, business plan, sales and marketing strategies, and product/service portfolio enhancements to ensure competitive advantage was maintained.
  • Investigate and present to the business viable commercial opportunities supported with market and competitor analysis and business plans
  • Develop and deliver Service and Product Growth Plans, in collaboration and consultation with Heads of Operations for the portfolios – Commercial, HDC, Employment.
  • Develop networks and grow relationships with local communities, the business sector, professional organisations, and governments that lead to improved revenue, contract security and brand awareness.
  • Identified, prepared, and responded to business development opportunities through strategic tender and bid management.
  • Collaborate with EGM Marketing and Communications to develop any sales materials, advertising, promotions, social media, and public relations activities necessary to create ongoing activities that promote the division and its services / products.
  • Utilise my well-developed negotiation and resolution communication skills that supported swift resolution.
  • Reported to: Managing Director/CEO |Direct reports: 8 – 10 | Portfolio: x2 Operating communities both of which had substantial new development active |Acquisition Pipeline: x2 Greenfield sites.
  • Reside Communities is a specialist operator of exceptional retirement communities.
  • Reporting to the Managing Director/CEO, I played an instrumental role in the inception and success of this start-up business in the retirement living sector.
  • Attributed to the restraints of a start-up business, I acquired a multifaceted role, and as the Head of Sales and Marketing, I was responsible for the development and implementation of the sales and marketing framework, business strategy, sales generation, and operation of retirement villages.
  • KEY ACHIEVEMENTS
  • As a result of investing time on the ground in the villages and local community, engaging with the staff, residents, and committees, I established, inspired, and cultivated resident, staff, and local community trust, which resulted in high customer satisfaction, team collaboration and clarity
  • Built an in-house team of specialists from the ground up and continued to have an intimate role in the day-to-day sales, marketing and resident engagement across all villages and sites, ensuring business growth
  • Extensive sales portfolio accountable for the sales of a diverse portfolio and product mix of resale, new build and off the plan villas, units, town homes and apartments with a broad price range from $290,000 - $2.1 million (Brookland Robertson, Samford Grove, Esperance Hope Island and Fairway Carindale)
  • To ensure my team and I consistently delivered Board-approved and bank funding covenant sales targets across the business, including resale and new build settlement targets and off the plan pre-sale targets, I constantly remained agile, adaptable, and flexible to the business's expectations, changing market trends and customer needs always thinking outside the box to ensure we delivered and exceeded expectations
  • Undertook a complete rebrand and review for existing villages (Brookland and Samford), including logos, brand positioning, value proposition and architecture, as well as the relaunch and roll-out of the new brand to local markets
  • From the ground up developed the brand and launched the businesses two greenfield sites (Hope Island and Pacific Golf Club) new sites
  • Launched the market-leading exit fee/contract options that received positive uptake and feedback from the market
  • Pioneered, implemented, and initially oversaw a structured and cost-efficient refurbishment program supported by new policies and processes, including a refurbishment program to improve the 20 pieces of stock that were vacant at Brookland Village on acquisition, with a refurbishment budget ranging from $20,000 to $100,000
  • Executed garden upgrades, village entrance and roadside appearance improvements across the two established villages including a refresh of aged and outdated Community Centre facilities at Brookland and the design and interior fit out of the temporary Community Centre facility for Samford Grove whilst the award-winning band new facilities were under construction
  • In partnership with the management team, we defined and improved service offerings to residents, including the implementation and rollout of our new resident onboarding program our partnered home care providers, improved café and meal-offering services, resident activities, and events
  • KEY ACCOUNTABILITIES & RESPONSIBILITIES
  • Develop and implement all project marketing budgets and programs including media, signage (onsite and offsite), sales path, digital, social, web, customer and local community and business engagement initiatives and platforms, on-site and off-site sales events, collateral, merchandise, photography, onsite sales tools such as models, touch screens, sales/display suites and CRM
  • Contribute to monthly Board reports, weekly sales, and database engagement reports to Directors, facilitated weekly sales and marketing team meetings, and facilitated monthly sales and marketing workshops and training
  • Collaborate with the development team on potential acquisition sites, market research and testing, design, product mix and type, inclusions, and pricing to augment new development opportunities
  • Conduct the brand positioning, value proposition, competitor and market analysis and focus groups to determine customer profiles and demand
  • Construct and implement a full suite of legislative compliance and operations, tailored protocols, policies, and procedures
  • Develop staff training programs and assessments and team development workshops to ensure a successful sale team
  • Recruit experienced marketing experts and sourced external consultants to drive optimal results for the business
  • Develop and implement the Development Program Cycle in conjunction with the Directors of the business.

Generels Manager Sales and Marketing

Retire Australia
01.2007 - 10.2018

General Manager

PEOPLE AND CULTURE
01.2014 - 01.2018
  • KEY ACHIEVEMENTS
  • Led the design, execution and improvement of the P&C function, systems, and operational capability
  • Championed the organisational modernisation agenda as described in the Strategic Plan 2022-24
  • Developed, implemented, and delivered strategic initiatives as they relate to values, organisational capability, and performance
  • Designed, developed, and implemented a framework for practices that enhanced performance and employee satisfaction
  • Managed and oversaw Employee and Volunteer surveys, analysis, reported and communicated findings and trends to stakeholders and implemented action plans
  • Mapped out and re designed the SJAQ staff and volunteer journey including all supporting templates, policies, and procedures from Recruitment – Onboarding – Induction – Engagement and Communication – Training and Personal development to Offboarding
  • Developed and executed people and culture projects that add value to a high-performance culture with a focus on professional development, quality, continuous improvement, and productivity
  • Refined drove and championed workplace culture initiatives that enhance a positive culture
  • Positioned the organisation with systems, accountability and buy-in for scalable growth
  • Identified and mitigated any people related risks (safety, health, compliance, legal, etc.)
  • Represented the organisation on P&C matters relating to regulatory, professional, and other external forums
  • ACCOUNTABILITIES & RESPONSIBILITIES
  • Transformation
  • Champion the organisational transformation process through the provision of advice and support, communication strategies, frameworks, and initiatives as appropriate
  • Compliance
  • Provide advice, and support to managers, program leaders and team members throughout the organisation in relation to rights and responsibilities with regards to the legislation and award interpretation
  • Performance, Development and Engagement
  • Develop and implement an organisational performance and development program that connects employees with business goals and embedded company values
  • Developed methods of measuring performance management aligned with organizational goals
  • Identified data collection tools, data sources, benchmarks, and performance targets
  • Talent Management
  • Develop and implement an attraction, recruitment, development, and retention strategy through the development of frameworks, programs, professional development and training initiatives and strategies to enhance organisational effectiveness and support the Team St John Approach
  • Risk Management and Governance
  • Review, redesign, and roll out the organisations risk management and governance processes and frameworks
  • Reward & Recognition
  • Ensure reward and recognition systems met legislative standards and were designed to attract, retain, and motivate team members., Sales & Marketing, Contract Administration, Refurbishments, New Acquisition and New Development
  • Reported to: Managing Director/CEO |Direct reports: x30-50 | Portfolio: x28 Operating communities x5 of which were communities expanding with new development active |Acquisition Pipeline: x4 Greenfield sites
  • KEY ACHIEVEMENTS Multimillion-dollar sales & marketing budgets
  • Approached to take on the management of RA's nationwide sales and marketing strategy and activities based on previous state-specific commercial achievements; also managed RA's in-house conveyancing team during this period, as well as the asset management and refurbishment team for the first 12 months after its initiation
  • Consistently exceeded sales targets, initiating a sales performance framework that included specialised
  • Training and mentoring, a more advanced CRM system, a sales strategy and protocol ‘bible' (how to manual), and an industry expo campaign, to positively reprogram team's approach and objectives
  • Year on Year exceeded resale sales and revenue targets in excess of $5M - $10M from a budget of $3OM to $40M (300 - 350 resale sales averaging net cash return of $100k) on average 5% valuation growth per annum
  • X300 new development sales achieved across x5 communities with sale pricing averaging from $400k to $1.3M
  • Built an in-house team of specialists and led, mentored, and supervised 30-50 direct reports intuitively recruiting the right mix of sales, marketing, community engagement, contract administration and refurbishment experts which resulted in benchmark and market leading outcomes
  • Activated informed & informative strategy, collaboratively analysing all marketing needs across RA, and setting corresponding plans, protocols and procedures that also addressed market trends, regulatory specifications, and commercial scope, including an annual marketing forecast calendar
  • Ensured across-the-board conformance & confidence, introducing legislatively compliant, operations-tailored customer engagement policy and procedures, including induction checklists for new starters
  • Established cohesive multi-site operations, investing time and effort into regularly visiting and engaging with onsite team members, to ensure visibility and accessibility, to inspire and cultivate team collaboration, accountability, positivity, and clarity – from both a sales and operational perspective across a diverse portfolio of 28 communities in inner city and regional South Australia, Queensland, and New South Wales
  • Ensured consistent & proficient operations, initiating a range of protocol and procedures including for refurbishment and asset improvement, sales administration processes, and new resident inductions
  • Rationalised & streamlined conveyancing output, overhauling all protocol and procedures including transitioning the property portfolio to a single legal contract to boost efficiency and consistency
  • Initiated a sales performance framework that included specialised and tailored staff inhouse training and mentoring programs, the transition and implementation of a new CRM, Marketing Automation platform and a contracts database suite, Inception and adoption of a Sales Play Book and Industry lead generation expo framework to positively reprogram the team's approach and objectives resulting in exceeding the cash revenue sales and conversion targets by more than $5million year on year
  • Mitigated customers' financial issues and concerns by launching a more transparent and market-relevant residential contract, founded on in-depth market research conducted among multi-sites residents
  • KEY ACCOUNTABILITIES & RESPONSIBILITIES
  • Monitor commercial targets and milestones and develop the market-targeted strategy to augment brand reach, including promotional events, coordinating resales, resident transfers, sustaining industry networks whilst ensuring compliance with regulatory standards and whole-business objectives
  • Collaboratively analyse all marketing needs across Retire Australia by implementing plans, protocols and procedures that addressed market trends, regulatory specifications, and commercial scope, including an annual marketing forecast calendar
  • Undertake direct and regular communication and interaction with the Board, including attending and reporting at all monthly Board meetings and participating in all strategic workshops
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and grow Retire Australia's market presence.

General Manager of Sales and Marketing

RV's
01.2014 - 01.2018

QLD Sales and Operations Manager

RV's
01.2013 - 01.2013
  • Reported to: Managing Director | Direct reports: x9 | Estate portfolio: x5
  • Relocated to Queensland as part of RA senior management team, to coordinate and oversee sales and marketing functions, and other operational aspects, of the state's five estates
  • This included monitoring commercial targets and milestones, developing market-targeted strategy to augment brand reach including promotional events, coordinating resales including resident transfers, sustaining industry networks including for market referrals, all in compliance with regulatory standards and whole-business objectives
  • In 2013-14, exceeded cash revenue budget target by $35K+ (5% of every $1)

NSW Sales Manager

RV's
01.2008 - 01.2012
  • RetireAustralia is a leading owner, operator, and developer of retirement villages with a focus on creating thriving communities where older Australians live the life they choose in their own home
  • Reporting to the CEO, I was accountable for multimillion-dollar sales and marketing budgets and was responsible for the management of Retire Australia's nationwide sales and marketing strategy.

Sales Manager

01.2008 - 01.2012
  • Reported to: CEO | Direct reports: x18 | Estate portfolio: x11
  • Relocated to New South Wales to take on new sales and marketing management role with RA
  • This included monitoring commercial targets and milestones, coordinating resales and purchases of new developments including obtaining board approval, and developing marketing and promotional initiatives to increase brand reach, all in compliance with regulatory standards and whole-business objectives.

Special Project, Management Sales & Marketing Manager

01.2010 - 01.2011
  • Reported to: CEO (RA) | Direct reports: x5 | Estate portfolio: x8
  • Handpicked to take on this additional project for two private owners of eight inner-Sydney estates, focused on increasing customer satisfaction and boosting vendor opportunities (including resales) via sound marketing and asset management (including refurbishment) strategy and protocol
  • KEY ACHIEVEMENTS
  • Reversed stagnant sales & increased values by 10%+, reinvigorating marketing strategy including overhauling the branding campaign – in 12 months, sold 150+ units that had been on market for up to five years, and 60+ apartments that been built and unsold for up to three years
  • Established estates as providers of caring, professional service, conducting renovations, upgrades and restructures of each estate's facilities and gardens, service offerings (e.g
  • Catering café), and personnel.

SA Sales Manager

Meridian Retirement Living, Retirement Villages
01.2007 - 01.2007

Sales Manager

01.2001 - 01.2007

Gannon Group of Companies
01.1998 - 01.2007

Sales Manager

Murray Gardens Retirement Village
01.1998 - 01.2001

Education

Certificate III Marketing -

2017

TAFE
Albury, NSW
1998

Skills

  • Leadership and team building
  • Problem Resolution
  • Operations Management
  • Team Player

Accomplishments

  • BUSINESS DEVELOPMENT, PARTNERSHIPS, FUNDING AND COMMERCIAL SALES
  • KEY ACHIEVEMENTS
  • Set and Delivered Board Approved revenue and funding budgets/targets:
  • Commercial revenue budget $11M (Products, Training, and Industry Servicing)
  • 10% revenue increase across top 20 existing industry customers and contracts
  • 500k revenue generated from successful/won Tenders (First Aid Products, First Aid Training, Industry Servicing and Health and Medical Event first Aid Response Services)

Certification

Advance First Aid 2023Emergency Life SupportAdvanced Cardiopulmonary resuscitation QLD Blue Card 2022 QLD Yellow Card 2022 NSW Real Estate License 2012-2019 QLD Real Estate License 2015-2021

Affiliations

Possessing over 20 years of experience in sales, business development and marketing, I provide a hands-on and strategic approach to boosting and harmonising business growth and operations to produce commercial success. My exceptional experience, performing multiple senior executive positions, has awarded me with in-depth expertise across a vast scope of business operations. The diversity of my roles provides me with a leading advantage to transfer, adapt, and apply my skill sets to a broad-spectrum of industries.I have created unique and differentiated sales, business development, customer experience, marketing, people and culture and operational solutions designed to deliver exceptional culture and service that in turn expands the customer base, market placement and increased revenue. My business acumen runs deep and frequently penetrates the core objectives, needs and ambitions of the organisation's I loyally represent. My success has been underpinned by my determination and in-built constitution to seize upon opportunities, rise to the challenge and implement, execute, and drive forward a collaborative and empowered One Team culture, whole of business growth, revenue optimization, operational enhancements and efficiencies, financial sustainability, and trusted brand, which all seamlessly translates across all business operations.My ability to coordinate, mitigate and resolve a wide range of business challenges and expectations has delivered glowing results devising and delivering innovative and game changing strategies and initiatives that consistently achieve targets, meet company goals, and exceed expectations. I am committed to cultivating a collaborative One Team, One Goal, One Purpose working environment with the drive to inspire the multidisciplinary teams around me to deploy on-target strategies and protocol across all business operations. I am a determined, supportive, and proactive leader who is passionate about empowering my team to establish cohesive work practices that optimise revenue, enhance business capabilities, and deliver success. I consistently utilise my effective mentor skills across the diverse teams I proudly lead with the focus on setting precise strategies and initiatives that deliver exceptional stakeholder (internal and external), partnership and customer relations, without compromise.CAREER OUTLOOKAs a high achiever for excellence, my goal is to secure a role where I can add value by role-modelling, providing a positive presence and building strategic partnerships. I am confident in my skills and capabilities to assume responsibility for inspiring multidisciplinary teams to deploy sales, marketing and operational strategies and protocols across all business operations to deliver value to the customer and the business. I have time and again proven my tenacity to rise to a challenge and reverse fortunes, including special projects where I have used my expansive belt of business development tools to repair issues and deliver a fresher, significantly more valued product. Many of the customers and colleagues I have encountered in my career, including within the teams I have managed, would agree that my approach towards business operations is consistently proficient, professional and customer centric. I truly enjoy taking others along for the ride towards commercial, brand-boosting success.“I have had the privilege to work with Tammie Carter who recruited me into her Business Development Portfolio with HELP Enterprises. Tammie brings to the workplace incredible energy and vision and has the capacity to identify the right talent and strengths of individuals and craft them into a cohesive, collaborative, and activated team all working towards the same vision. Tammie was able to inspire others through her capacity to identify opportunities and gaps, problem solve and address challenges and areas for improvement. Her leadership is that of providing the vision, having confidence in her team to deliver on their tasks and empowering them to want to do their absolute best. She does this by celebrating their achievements, and whilst she leads a strong team, she will also stand beside them not just as their leader, but gets into the action, rolling up her sleeves when needed. She is a collaborator who identifies key stakeholders within the organisation, their strengths, knowledge, and talents to work together and get the best results”.Lisa Francisco, Community Engagement and Partnership Manager (BDM, Disability), HELP Enterprises (2023)“Tammie is one of the most experienced and knowledgeable managers' I have had the pleasure to work with. Tammie is equally at ease working with senior company management, as she is with her direct staff. Tammie is a loyal employee, with a driven demeanour and is fiercely protective of her staff, but this is not at the expense of meeting and exceeding company expectations (which is always her key motivator). Tammie has a hands-on management style and has no issue working at direct sales and customer event level if the situation requires it”.Nathan O'Neil, Marketing Manager, Reside Communities (2021)“Thank you, Tammie, for all that you did for me at RetireAustralia. Your support, encouragement and advice has never been forgotten. I really appreciate the start you gave me in Retirement Living – the best career choice ever.”Jeanie Maree Hughes, Village Manager, Lendlease Evelyn Ridge VIC, Property Council 2021 VIC, and National Village of the year award winner (2021)“I had the pleasure of working for Tammie Carter at RetireAustralia over 3 years when Tammie was General Manager, Sales, and Marketing. While working with Tammie she motivated her direct reports and their team's ability to reach organisation goals and sales targets. Tammie set clear priorities, removing barriers to enable her team to make the most of their time by focusing on activities that were aligned to beneficial client and stakeholder outcomes. As a Manager, Tammie is a dynamic and positive leader who demonstrates strong communication skills, collaboration and motivation skills and delegation skills.Murray Humphreys, National Manager – Learning and Development, RetireAustralia (2018)“Since RetireAustralia's inception in 2005, Tammie's sales and marketing teams have exceeded corporate revenue targets in each financial year. I trust her implicitly to deliver on her sales revenue targets, and lead and motivate her team to continually improve whole of business results.”Glen Brown, CEO, RetireAustralia (2015)AEAS OF EXPERTISE Experienced in managing new business acquisition and development of largescale projects from inception to completion, including market and customer research and analysis, brand development and positioning, product layout and design, pricing analysis, market launch strategies and campaigns. Adept at spearheading the strategic and tactical execution of sales strategies, marketing campaigns and operational initiatives including implementation of results reporting, analysis, developing and driving strategic business plans and communicating recommendations to all levels of leadership, teams and external audiences ensuring overall profitability, revenue growth, maximum market penetration, brand awareness and customer satisfaction.

Additional Information

  • INDUSTRY AWARDS , Urban Developer Awards 2021, Development of the Year Retirement aged Care and Seniors living Finalist Samford Grove Retirement Village, Reside CommunitiesStaff reporting to me whom I nominated and were awarded industry recognition: Property Council Australia SA & National Village Manager of the Year Award, 2013 Property Council Australia National Retirement Living Rising Star Generation Award, 2014 Property Council Australia QLD & National Village Manager of the Year Award, 2015

Timeline

General Manager

St John Ambulance QLD
07.2023 - 01.2024

General Manager

St John Ambulance Australia Queensland
07.2023 - Current

Head of Business Development

HELP Enterprises
09.2022 - 06.2023

Head of Sales and Marketing

Reside Communities
02.2019 - 07.2021

General Manager

PEOPLE AND CULTURE
01.2014 - 01.2018

General Manager of Sales and Marketing

RV's
01.2014 - 01.2018

QLD Sales and Operations Manager

RV's
01.2013 - 01.2013

Special Project, Management Sales & Marketing Manager

01.2010 - 01.2011

NSW Sales Manager

RV's
01.2008 - 01.2012

Sales Manager

01.2008 - 01.2012

Generels Manager Sales and Marketing

Retire Australia
01.2007 - 10.2018

SA Sales Manager

Meridian Retirement Living, Retirement Villages
01.2007 - 01.2007

Sales Manager

01.2001 - 01.2007

Gannon Group of Companies
01.1998 - 01.2007

Sales Manager

Murray Gardens Retirement Village
01.1998 - 01.2001

Certificate III Marketing -

TAFE

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