Tammy Chu
Sydney
Summary
Passionate and driven store manager with a keen interest in PR and marketing, eager to bring fresh ideas and creativity to the field. Experience in leveraging social media to build engaging content and connect with audiences. This unique blend of experiences has honed my adaptability, communication, and customer service skills, making me a well-rounded candidate ready to contribute to a dynamic team.
Overview
1
1
year of professional experience
Work History
Store Manager
Peter Alexander Sleepwear- The Just Group
01.2025 - Current
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed store employees successfully in a fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
PR & Marketing Intern
Portobello PR
11.2024 - 02.2025
- Assisted in the planning and execution of successful product launch events.
- Analysed campaign performance data to identify areas for improvement and optimise future efforts.
- Collaborated with the sales team to create marketing materials that clearly communicated product benefits.
- Increased awareness of company services and products with implementation of PR strategies.
- Assisted in evaluation of sponsorship and partnership opportunities for brand alignment and exposure.
Social Media Manager
Self Employed
07.2024 - 01.2025
- Managed and grew personal social media account (Tiktok)
- Developed and implemented content strategies to increase follower engagement.
- Designed and created UGC content (graphics, videos, captions) tailored to target audience.
- Collaborated with brands/influencers for partnerships or promotional content (paid and gifted)
Education
Bachelor of Communications (Advertising) - Advertising
Western Sydney University
Sydney, NSW06-2026
Skills
- Microsoft Office Suite (Word,Excel,Powerpoint)
- Editing Softwares (Capcut, Canva)
- SEO, Email Marketing, Social Media Hubspot Certificates
Timeline
Store Manager
Peter Alexander Sleepwear- The Just Group
01.2025 - Current
PR & Marketing Intern
Portobello PR
11.2024 - 02.2025
Social Media Manager
Self Employed
07.2024 - 01.2025
Bachelor of Communications (Advertising) - Advertising
Western Sydney University
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