Summary
Overview
Work History
Education
Skills
Accomplishments
Key Traits
Education
Skillset experience
References
Hobbies and Interests
Timeline
Generic

Tammy Hackett

Scarborough,WA

Summary

I'm business-minded with great networking and negotiation skills. I have a reputation for building lasting client relationships through honesty and transparency.

I work well independently as well as within a team. I'm professional, hard working, enthusiastic, reliable and a fast learner, capable of adapting to changing environments.

My experience in PR, marketing and advertising across a range of clients has provided me with the knowledge and skills required for any business communication strategy.

Overview

19
19
years of professional experience

Work History

Senior Account Director

Kwpx&partners
Fremantle, WA
01.2022 - 06.2024

Key Clients: WA Police Union, City of Fremantle, RASWA, RSPCA, Chicken Treat.

  • Delivered marketing campaigns, communication strategies, media recommendations and financial reports
  • Designed customized solutions tailored to individual client marketing needs
  • Established great client relationships, built on trust
  • Mentored staff and trained new hires
  • Streamlined internal processes for improved efficiency
  • Presented comprehensive account updates to senior leadership during monthly financial reviews

Senior Account Director

JWT / Wunderman Thompson
WESTERN AUSTRALIA
01.2015 - 08.2021

Key Clients: RAC (7 x BU’s), Alinta Energy

  • Financials and SOW
  • Supervised team (3ppl)
  • Implement strategies
  • Execute TTL campaigns
  • Manage all SOW
  • Collaborate with third parties (media, production and stakeholders)

Senior Account Manager

In the Company of Huskies
IRELAND
07.2013 - 12.2014

Key Clients: Guinness, Failte Ireland, Liberty Insurance, Ulster Bank and Primark

  • Execute campaigns inclusive of ATL and BTL (Arthur’s Day & Arthur Guinness Projects)
  • Implement social strategies
  • Write creative briefs
  • Manage finances
  • Collaborate with third parties (media and PR agencies)
  • Coordinate Paid Search Media and SEO
  • Supervise / Manage AE

PR Associate

Treasury Wine Estates
CANADA
07.2012 - 03.2013
  • Coordinate winemaker tours
  • Coordinate journalist tours
  • Event management – Plan and execute - Wine Seminars/ Dinners/ Wine Festivals/ TIFF
  • Write media releases
  • Manage financial budget
  • Track media activity in market
  • Produce brand artwork and marketing materials to support events
  • Communicate with media daily
  • Post analysis summaries – ROI
  • Media kits

Account Director

BIMM Direct and Digital
CANADA
06.2011 - 06.2012

Clients: Loblaw, Shoppers Drug Mart and Scotiabank

  • Strategic planning for the business direct and digital
  • Manage internal team to meet client brief & timelines across all projects
  • Control financials – billings and forecast
  • Write creative briefs
  • Understand depth of client business and present pro-active opportunities for growth
  • Built strong client relationships

Senior Account Manager

Braincells
WESTERN AUSTRALIA
08.2010 - 04.2011

Clients: Australand, Anchor Foods, WA Housing Centre, Intelligent Life, Jus Burgers

  • Strategic planning for new business pitch
  • Manage my internal team to ensure all client expectations are met
  • Create timings, estimates, briefs – both media and creative
  • Organise press, TV and radio production and dispatch
  • Print management
  • Progress from concept to artwork through to final digital print proof
  • Control budgets and billings on a weekly/ monthly basis

Senior Account Manager

The Brand Agency
WESTERN AUSTRALIA
01.2009 - 08.2010

Clients: RAC and St John Ambulance

Account Manager

The Communication Agency
UK
04.2008 - 08.2008

Clients: RBS and NatWest

Account Manager / Senior Account Manager

Feel Agency
UK
02.2008 - 02.2008

Clients: Ecourier, Ricoh

Account Manager

EHS Brann
UK
11.2007 - 02.2008

Clients: Barclaycard, Parrot

Senior Account Manager

The Communication Agency
UK
08.2007 - 11.2007

Clients: AMEX, RBS and NatWest

Account Manager

SMP
UK
07.2007 - 08.2007

Clients: Braun and Pringles - Experiential

Senior Account Manager

The Brand Agency
WESTERN AUSTRALIA
02.2005 - 06.2007

Clients: Burswood Casino, BankWest (HBOS) and Fini Villages

Education

Bachelor of Communications - Advertising

Edith Cowan University
Perth
12.2022

Skills

Account Management

Budget Management

Product positioning

Strategic development

Marketing expertise

Digital marketing knowledge

Competitive Analysis

Advertising Strategies

Campaign Management

Teamwork and Collaboration

Problem-Solving

Time Management

Attention to Detail

Multitasking

Reliability

Excellent Communication

Organizational Skills

Accomplishments

  • Bronze IAPI ADFX Awards 2014 Ireland, Arthur Guinness Projects
  • Executed Treasury Wine Estates involvement at the Vancouver Wine Festival 2013 (Activation, media relations and events)
  • Silver Promo! Awards 2012 Canada
  • Build and development of Loblaws digital loyalty program PC Plus
  • Launch of Loblaws Maple Leaf Gardens and Portland and Queens stores

Key Traits

  • Detail oriented
  • Driven
  • Efficient
  • Fast learner
  • Creative
  • Analytical
  • Organised
  • Strategic thinker
  • Team player
  • Reliable
  • Strong communicator

Education

1999 - 2002, Edith Cowan University, Bachelor of Communications, Major in Advertising, Minor in Performing Arts, 

1994 - 1998, Padbury Senior High School, Completed Yr 12

Skillset experience

Above the line and below the line: Radio, TV, Press, Print, DM, Outdoor, Experiential, eDM, Display banners, SMS, UX website and Social (Facebook and Twitter)

References

  • Doni Savvides, Partner, Wunderman Thompson, Western Australia, (+61) 0403 877 192
  • Angela Lyons, Brand Business Director, Wolf Blass Canada, (001) 416 733 5076
  • Jeff Champtaloup, Creative Director, Braincells, Western Australia, (+61) 9284 7010
  • Steve Harris, Managing Director, The Brand Agency, Western Australia, (+61) 0417 183 512
  • Adam Leigh, Chief Executive, The Communication Agency, London UK, (+61) 020 7224 3456

Hobbies and Interests

  • Stage Theatre
  • Painting
  • Travelling
  • Photography

Timeline

Senior Account Director

Kwpx&partners
01.2022 - 06.2024

Senior Account Director

JWT / Wunderman Thompson
01.2015 - 08.2021

Senior Account Manager

In the Company of Huskies
07.2013 - 12.2014

PR Associate

Treasury Wine Estates
07.2012 - 03.2013

Account Director

BIMM Direct and Digital
06.2011 - 06.2012

Senior Account Manager

Braincells
08.2010 - 04.2011

Senior Account Manager

The Brand Agency
01.2009 - 08.2010

Account Manager

The Communication Agency
04.2008 - 08.2008

Account Manager / Senior Account Manager

Feel Agency
02.2008 - 02.2008

Account Manager

EHS Brann
11.2007 - 02.2008

Senior Account Manager

The Communication Agency
08.2007 - 11.2007

Account Manager

SMP
07.2007 - 08.2007

Senior Account Manager

The Brand Agency
02.2005 - 06.2007

Bachelor of Communications - Advertising

Edith Cowan University
Tammy Hackett