Tania Carr

Responsible for the brand health, commercial health and the client relationship of Coca-Cola, Lion, ING, Menulog and MLA client portfolios, whilst motivating and leading a multi-disciplined passionate team of 50 media professionals to deliver best in class and innovative work across $100M billings.

Delivering a high standard of client satisfaction with a TRR Score above 8 for 11 consecutive surveys across 4 years.

Churn rate below 10%.

2023 Cannes GOLD Lion / Furphy Truck / Branded Content and Entertainment

2023 Cannes SILVER Lion / Furphy Truck /OUTDOOR Culture and Context Local Brand

2023 Cannes BRONZE Lion / XXXX Postcodes / Sponsorships & Partnerships

2023 Cannes BRONZE Lion / Furphy Bottle Top / Press Advertising, Single

2023 Clio's SILVER Lion / Furphy Truck / Media OOH

2023 New York Festival BRONZE Lion / XXXX Postcodes / Collaborations and Partnerships

2023 New York Festival BRONZE Lion / XXXX Postcodes / Media / Entertainment / Events

2023 Effies BRONZE Lion / Guinness / Short Term Effects

2023 London International Awards WON Lion / Brewery Duty Transformative / Business Impact

2023 London International Awards WON Lion XXXX Postcodes / Best Use of Social Media and Influencers.

2023 Clio Sport SILVER Lion XXXX Postcodes/ Partnerships & Sponsorship.

2023 Clio Sport SILVER Lion XXXX Postcodes/ OOH

2023 B&T GOLD XXXX Best Regional Campaign

2023 Festival of Media APAC SILVER XXXX Best use of OOH

2021 Global Festival of Media GOLD Coca - Cola Share A Coke Best use of Traditional Media TV and Cinema

2021 Global Festival of Media SILVER Coca -Cola Best Coke Ever Best Launch or Re-Launch campaign

2021 Global Festival of Media BRONZE Coca-Cola Share A Coke Best communications Strategy

2021 Global Festival of Media BRONZE Coca-Cola Best Coke Ever Best Integrated Campaign

2021 Global Festival of Media BRONZE Coca-Cola Best Coke Ever Best use of Traditional Media - Audio

Responsible for the commercial health and client relationship health across a group of clients and categories including Nestle, Colgate Palmolive, Energizer, Edgewell, Campari, Pharmacare, Paramount and Tiffany & Co. Driving the strategic, planning and investment outcomes to deliver best in class and award winning work,

Leading a team of 35 passionate multidisciplined team members to drive the best outcome for our clients.

The Nestle client satisfaction score increased from 6 - 8 under my leadership.

Led the client relationship and strategic and investment outcome across Disney Theatrical Productions, Universal Sony Home Entertainment, Goodman Fielder, Foodco Group ( Muffin Break & Jamaica Blue), Urban Purveyor Group, Bluescope.

Responsible for the strategic, planning and investment outcomes across Colgate Palmolive and Energizer Schick to deliver best in class and award winning work.

2014 Best Communication Strategy at Festival of Media Global Awards Bronze i Optic White A Wider Smile - The New Little Black Dress'

2014 Winner for Best Launch Campaign at Festival of Media APAC - Colgate Optic White - 'Must Have Whitening'.

2013 - Award Finalist in Branded Content Category at the IAB Awards - 'Colgate "Clicks" With Mums'

Leading and overseeing strategic planning and implementation of media for all Brand and Consumer campaigns and initiatives, with billings of $50M.

Leading and launching Telstra's Youth and Corporate Responsibility Programmes. Positively move brand consideration by +6%

Selected to participate in the inaugural Telstra Future Leadership programme in 2010.

2010 High Distinction in Adschool Retail Marketing Course

Issued by The Communications Council

2010 Silver Effie in One-To-One Category at the Australian Effie Award - Telstra Mobile Plus campaign - 'Reconnecting With Small Business'.

Responsible for strategic planning and implementation, buying budget management, negotiations and creative agency liaison across a number of clients during this period.

NSW Government (Energy Australia, Sydney Water, The Cancer Institute, NSW Health, Sydney Harbour Foreshore Authority, Roads & Maritime Services), Tourism Australia (See Australia Launch), Star City, Loveable, Avis and Budget Car rentals, Channel Seven, News Ltd Teleclassifieds, Audi, Sara Lee Household & Body Care, DMG, Westpac and Proctor & Gamble.

Jul 2008 Bronze for Best Strategically Integrated Campaign at Regional APAC Awards for Braun