Tanvi Ahuja
Https://www.linkedin.com/in/tanvi-ahuja/
Summary
Passionate for storytelling and content creation, A/B testing creative assets, streamlining operations and building relationships across businesses. has made me an effective and empathetic marketer.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
The University of Melbourne
03.2024 - Current
- Developed static and video assets using Adobe content creation suite to successfully implement the awareness, consideration and acquisition campaigns.
- Optimised click through rates, cost per click and average session durations for campaigns on social channels by A/B testing content and visual variations to optimise ads for Meta, LinkedIn and Reddit.
- Collaborated with internal stakeholders and external agencies on advertising campaigns to identify best performing tactics across digital and media channels and optimise campaign performance.
- Bolstered relationships and collaborated with cross-functional teams to ensure all business and marketing activities are aligned.
- Formulated digital marketing strategies for new content formats based on market research, competitor analysis and updated channel algorithms.
Marketing Coordinator - Content and Events
DeakinCo.
04.2022 - Current
- Effectively conveyed the brand's narrative through LinkedIn, growing organic impressions by 40% and an average engagement rate of 6.5%
- Collaborated with the marketing lead to plan the annual content and events calendar; ensuring our marketing goals are aligned with business objectives
- Organized and managed graduations, webinars and L&D conferences; ensuring adherence to budgets and timelines, coordinating event logistics with external suppliers and providing on-site support for smooth delivery on the day
- Developed and designed content to support program delivery, sales tenders and event delivery; ensuring consistent brand identity across marketing and project material
- Managed external digital and website development agencies to meet digital marketing and website optimization requirements
Communications Coordinator
The University of Melbourne
04.2021 - 04.2022
- Edited several editions of the design faculty's digital alumni magazine (Atrium), highlighting the faculty's achievements and success stories in innovative ways
- Assisted with social media strategizing, copywriting, and scheduling deliverables; developing new formats to boost engagement
- Interviewed students and academics, developing profiles to demonstrate the work and ethos of the university's diverse stakeholders
- Produced informative and engaging content for website updates, staff and industry newsletters, social media and event promotion
- Supported the events team in planning and executing social media and communication activities for several events, boosting event registrations.
Social Media and Communications Executive
Dineout
09.2016 - 06.2019
- Spearheaded the social media strategy across Instagram, Facebook and Twitter, increasing total follower count by 30k and boosting engagement through comments and shares
- Created content for underperforming clients, boosting restaurant bookings by 20% and assisting sales team acquire longer contracts
- Increased email open rate by 12% by developing engaging product focused and promotional emails and push notifications
- Managed their blog on WordPress by developing strategic articles in-line with the social media and campaign strategy, increasing table reservation conversions by 18%
- Integrated campaign deliverables to meet the brand's tone, conforming client guidelines simultaneously; ensuring high quality results refined by constructive feedback and team collaboration
- Initiated and managed photo and video shoots to assist campaigns with high quality real-time content, resulting in client satisfaction and higher social media engagement.
Social Media Analyst
SoDelhi
07.2015 - 08.2016
- Created trending articles for social media increasing followers and subsequently the engagement rate by 22% in 6 months
- Aided the sales team in obtaining sponsors for various events, expanding the organization's revenue and visibility
- Liaised with a range of stakeholders to nurture and build relationships with sponsors and clients, augmenting sales and marketing operations.
Education
Master of Management (Marketing) -
The University of Melbourne
Melbourne, VIC12.2021
Skills
- Digital Marketing
- Campaign Optimisation
- Content Creation
- Email Marketing
- Graphic Design
- Stakeholder Management
Volunteer Experience
- Practera Consulting Project: Analyzed the sarcoma awareness NGO, ANZSA's marketing strategy and proposed a digital marketing plan based on key trends and competitive benchmarking.
- 180DC Consulting: Curated and edited thought-leadership and social impact articles for 180DC community to educate readers about initiatives and consulting's impact.
- Janki: Collaborated with my college magazine's curatorial committee to edit articles and promote the magazine at events, increasing the magazine's awareness and readership.
Timeline
Marketing Coordinator
The University of Melbourne
03.2024 - Current
Marketing Coordinator - Content and Events
DeakinCo.
04.2022 - Current
Communications Coordinator
The University of Melbourne
04.2021 - 04.2022
Social Media and Communications Executive
Dineout
09.2016 - 06.2019
Social Media Analyst
SoDelhi
07.2015 - 08.2016
Master of Management (Marketing) -
The University of Melbourne
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