Tara Somerset-Swanson
Adelaide,SA
Summary
Hardworking and detail orientated entrepreneur with a track record of multiple successful business ventures. Strong background in marketing, regulatory compliance and investor relations. Skilled in strategic planning, problem-solving, and communication with deep understanding of business development, particularly within the cannabis industry.
Overview
18
18
years of professional experience
Work History
Founder & Managing Director
Cann Brands
11.2023 - Current
- Established a successful brand management business by identifying market needs and developing innovative solutions.
- Developed and managed a series of retail and B2B brands for the cannabis and ancillary cannabis space.
- Used extensive knowledge of cannabis market and industry to develop strategic plans for partners and clients.
Founder & Managing Director
Cannalink Clinic
07.2021 - Current
- Established a successful telehealth clinic focused on delivering quality cannabis medicines.
- Developed and launched the brand, positioning Cannalink as a premium service, offering the highest quality medicines.
- Oversaw budgets, BAS, payroll, and all other financials for the company.
- Ensured compliance with all regulatory requirements by staying current on industry developments and implementing necessary controls within the company.
Brand Strategist
Glandore Hydro
01.2021 - 10.2023
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
Co-Founder & VP Marketing
Canary RX
09.2014 - 12.2019
- Co-Founded a 44,000sqm Licensed Producer (LP) of medical cannabis.
- Managed the complex regulatory application to secure the required licenses in order to operate.
- Directed investor relations for a publicly listed company.
- Developed the brand identity and managed all marketing activities.
- Managed partnerships and strategic business relationships by negotiating contract terms and pitching investors.
Marketing Director
The Dutch Trading Company
09.2013 - 12.2016
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Teacher
NSW Department Of Education
01.2009 - 08.2013
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
- Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
- Collaborated with other teachers to plan interdisciplinary units that connected subjects and promoted deeper understanding among students.
- Differentiated instruction to accommodate diverse learning needs, ensuring each student had an equal opportunity for success.
- Assessed student performance regularly using both formative and summative assessments to inform future lesson planning.
Co-Founder & Editor
Stickypoint Magazine
02.2006 - 12.2008
- Co-Founded Australia's first cannabis magazine.
- Secured publishing and distribution channels.
- Sold advertising space to cannabis and cannabis related brands, products and services.
- Developed style guides and editorial processes to maintain a consistent voice across all published materials.
- Liaised with graphic designers to create visually appealing layouts that complemented written content.
Education
Bachelor of Education (Hons) - Primary Education
Southern Cross University
Coffs Harbour, NSWDiploma of Property - Agency Management
Real Estate Training Academy
Adelaide, SASkills
- Leadership
- Brand Management & Marketing
- Regulatory Compliance
- Start-Up Operations
- Organizational Structuring
- Investor Relations
- Industry Expertise
- Intellectual property
- Strategic business planning
Timeline
Founder & Managing Director
Cann Brands
11.2023 - Current
Founder & Managing Director
Cannalink Clinic
07.2021 - Current
Brand Strategist
Glandore Hydro
01.2021 - 10.2023
Co-Founder & VP Marketing
Canary RX
09.2014 - 12.2019
Marketing Director
The Dutch Trading Company
09.2013 - 12.2016
Teacher
NSW Department Of Education
01.2009 - 08.2013
Co-Founder & Editor
Stickypoint Magazine
02.2006 - 12.2008
Bachelor of Education (Hons) - Primary Education
Southern Cross University
Diploma of Property - Agency Management
Real Estate Training Academy
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