Summary
Work History
Education
Skills
Timeline
Accomplishments
Overview
Generic
Tara Lordsmith

Tara Lordsmith

Brighton,VIC

Summary

An experienced marketing leader with solid sales experience and a proven track record of success in driving growth and momentum in medium to large organisations. Accomplished background inspiring, motivating and influencing teams to make effective decisions. Skilled at analysing complex consumer and customer problems and implementing practical solutions. Experienced in strategic planning, problem-solving, and communication with an excellent understanding of business principles, project management and financial acumen. Collaborative with a relentless work ethic and ready for the next significant career opportunity.

Work History

Founder and Marketing Advisor

Lordsmith And Co Pty Ltd
11.2015 - Current
  • Clients have included Breadsolutions, IAG, Tabcorp, Davey Water, Grill'd, Savers, Officebrands, Monash IVF, Fresh Leaf, Dexus, Boundary Bend, Val Morgan, SA Brands and more.
  • Collaborating with clients to understand their pain points and challenges and provide tailored solutions that deliver commercial results. Working as part of the team to uncover, influence and implement changes.
  • Ongoing advisory to build the reputation and impact of marketing within the organisation.
  • Identify market opportunities and conduct in-depth marketing audits to help organisations stay ahead of emerging marketing and digital changes.
  • Mentor and guide marketing teams to deliver better commercial results by fostering a culture of innovation, collaboration and excellence.
  • Drive product innovation pipeline and develop a strong brand or portfolio management strategy.
  • Accelerate projects and communications campaigns to achieve results in short time frames.
  • Identify and connect agencies and potential employees into organisations, providing in-house Marketing Leadership and Project support as required.

Chair of Marketing Advisory Board

Deakin University
11.2018 - Current
  • Collaborated with other board members to develop and execute programs and initiatives to advance the discipline of marketing at Deakin University.
  • Provided industry guidance and leadership on strategic initiatives, course curriculum and research projects that may positively influence Deakin's reputation on marketing.
  • Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission.

Chief Commercial Officer

SPC Global
07.2021 - 04.2023
  • Balanced business needs, supply chain challenges, and customer needs to optimize profits and customer satisfaction.
  • Delivered strong profit targets with revenue >$300m by working closely with the Executive Team and driving an aggressive commercial strategy.
  • Managed complex brand portfolio including SPC, Goulburn Valley, Ardmona, Pomlife, Provital, Good Meal Co. and introduced new brands Helping Humans, Jomara, Street Eats and SPC to Go into the market.
  • Proven experience managing sales and marketing teams across retail, convenience, food service, industrial, aged care and e-commerce channels.
  • Initiated and drove key cross-functional projects to completion within tight deadlines through uncertainty.
  • Recruited, mentored and supported high-performing members of sales and marketing teams.

Chief Marketing and Sales Officer

Murray River Organics
10.2019 - 07.2021
  • Worked closely with the CEO to drive a transformational sales and marketing strategy focusing on high value 'organic and sustainable' positioning.
  • Developed and launched over 50 new products which secured ranging in Woolworth's, Coles, Costco, PFD, The Source Bulk Foods and Health Food Distributors.
  • Managed branding campaigns and event marketing initiatives utilising PR, print, video, web and social media to build awareness of the brand.
  • Challenging supply chain challenges with low yields, higher water costs and organic infestation created profitability issues that impacted long term viability of the company in 2022.

Group General Manager Marketing

Myer Head Office
01.2015 - 11.2015
  • Led marketing department for Myer, Australia's largest department store with over 60 stores nationally, turning over $3 billion in sales.
  • Responsible for marketing spend >$100 million across advertising, media, digital, sponsorships, events, PR, Photography, Brand and Visual Merchandising across the organisation.
  • Collaborated with major brands, agencies and event partners to implement new Myer positioning.
  • Negotiated the In-House agency model with Clemenger, including developing a new communications process for better integration.
  • Leadership and restructuring of a 150-strong marketing team with an appreciation for agile content creation and implementation of sales promotions.
  • Monitored financial performance, managed budgets and renegotiated media and agency contracts.

Board Director

Australian Marketing Institute
02.2012 - 05.2015
  • Led organization in managing a national and state based structure.
  • Leveraged events and memberships to drive profitable returns for the organisation.
  • Contributed to values, goals and strategic vision of organization underpinned by rigorous research and data.
  • Provided recommendations on board of directors on group's effectiveness, actions, and future plans.

General Manager of Marketing

Simplot
07.2004 - 11.2013
  • Reporting to Commercial Director, Board Member.
  • P&L responsibility for all categories and brands at Simplot across ANZ.
  • Managing a category leadership team of 43 staff responsible for 3-year strategic plans and cross-functional team guidance.
  • High growth portfolio including John West, Leggo's, Birds Eye, Lean Cuisine, Edgell, Ally, Seakist, Quorn, Chiko, I&J, and Five Tastes.
  • Stage-Gate leadership with a steady flow of innovation and a rigorous post-launch review process.
  • Researched developing trends and data-driven insights to stay updated with new ideas and marketing practices.
  • Transitioned the organisation to embrace digital technology with Salesforce Sales Cloud and Marketing Cloud implementation.
  • Worked closely with Communications and Advertising agencies to achieve Cannes Lions and Effies awards.

Strategy, Marketing, Account and Sales Roles

Cadbury Schweppes
11.1996 - 07.2004
  • Strategy Manager ANZ (2003-2004) Reported to GM Strategy to develop the beverages portfolio strategy across Australia and New Zealand.
  • Marketing Manager Foods (2002-2003) Reported to Marketing Director managing Cottee's, Cadbury, Mother Earth, Monbulk and Roses brands.
  • Category Manager Cottee's (2000-2002) Managed Cottee's portfolio with heavy NPD program within the beverages structure.
  • State Account Manager Cadbury (1999-2000) Reporting to Qld State Manager, managed state run accounts of Woolworths, Independents and Big W and awarded Finalist in WW Supplier of the Year Awards.
  • Beverages Brand Manager (1998-1999) Implementing the launch of Dr Pepper into Australia across integrated communications and sampling program.
  • Beverages Sales Representative (1996-1998) Achieved sales, distribution, account base and financial targets within impulse and convenience market in Qld.

Education

Masters of Digital Marketing - Digital

University of Tech Sydney
Sydney, NSW
04.2024

Graduate Diploma - Business Management

Central Queensland University
Brisbane, QLD
12.2000

Bachelor of Business Admin. - Marketing

Queensland University of Technology
Brisbane, QLD
11.1996

Skills

  • Strategic Vision
  • Leadership
  • Customer Centric
  • Product Innovation
  • Financial Acumen
  • Collaboration
  • Digital Marketing
  • Marketing Planning
  • Brand Management
  • Marketing Communications
  • Advertising and Media
  • Presentations and Contract Negotiation

Timeline

Chief Commercial Officer

SPC Global
07.2021 - 04.2023

Chief Marketing and Sales Officer

Murray River Organics
10.2019 - 07.2021

Chair of Marketing Advisory Board

Deakin University
11.2018 - Current

Founder and Marketing Advisor

Lordsmith And Co Pty Ltd
11.2015 - Current

Group General Manager Marketing

Myer Head Office
01.2015 - 11.2015

Board Director

Australian Marketing Institute
02.2012 - 05.2015

General Manager of Marketing

Simplot
07.2004 - 11.2013

Strategy, Marketing, Account and Sales Roles

Cadbury Schweppes
11.1996 - 07.2004

Masters of Digital Marketing - Digital

University of Tech Sydney

Graduate Diploma - Business Management

Central Queensland University

Bachelor of Business Admin. - Marketing

Queensland University of Technology

Accomplishments

  • Part of the turnaround Executive Team that delivered a profit and $110m capital raise at SPC Global.
  • Based on performance as Advisor at Lordsmith & Co, strong relationships with CEO and Executive Team members have let to long term in house assignments including IAG, Tabcorp, Davey Water, Breadsolutions, Murray River Organics and SPC.
  • Renegotiated Myer media strategy with IKON, extended Clemenger agreement with an In-House Agency Model and grew digital footprint for Myer x Bauer Publishing.
  • Led the Portfolio Strategy for IAG appointing M&C Saatchi and presenting to the Board of Directors.
  • Developed the strategy, campaign and relaunch for the Keno brand. Presenting to the Tabcorp Board of Directors with Accenture and the Gaming Strategy Team.
  • Grew the Simplot portfolio from $500m to $1.6 billion in my role as GM Marketing with P&L responsibility.


Overview

27
27
years of professional experience

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Tara Lordsmith