Tarini Chadha

Communications expertise:

• Working collaboratively with a complex range of stakeholders to identify effective communication channels and innovative ways of reaching target audiences
• Creating a range of content for various communication channels (Email, Yammer [Viva Engage], Sharepoint, Microsoft Teams) to reflect timed messaging
• Increasing engagement with stakeholders to develop meaningful content that helps communicate with target audiences effectively
• Establishing content approval processes relevant to different communication channels and stakeholder groups
• Coordinating review and approval of communications before publishing
• Building and maintaining a range of creative Sharepoint sites to keep stakeholders well-informed and engaged
• Regularly monitoring Sharepoint sites to ensure content is up-to-date
• Creating templates to support efficient content development and consistent communications
• Designing graphics using Adobe Express and Canva to deliver engaging content

Project support:

• Proactively creating and maintaining communication schedules aligned with project timelines
• Attending project meetings as required and adapting to changing timelines and priorities
• Maintaining and updating communication schedules to reflect changing project plans
• Managing own timelines, deliverables and parallel priorities

• Developed and maintained marketing content calendars, produced engaging content for specific target audiences, handled social media accounts, and conducted regular website updates
• Created and ran various social media campaigns which led to an engagement of more than 10,000 per day
• Created and implemented internal and external communication plans to establish consistent and timely messaging
• Managed calendars of activities and promotional events which included Carers Week, annual charity golf days, anniversary celebrations, and radio and television advertising
• Monitored calendars of activities and provided reporting to drive continuously improved performance
• Supported organisation in planning and executing events while handling event photography for marketing materials
• Wrote, edited and distributed content for publications (annual reports, magazines), website, EDMs, newsletters, social media platforms, and other marketing material that communicates the organisation’s activities and services
• Designed all marketing and communication material including but not limited to flyers, posters, banners, newsletters, annual reports, and magazines using Canva
• Managed orders for promotional goods within identified budgets, which included brochures and flyers, staff uniforms, business cards, promotional items for markets and shows, banners and motor vehicles
• Developed and managed marketing and communication budgets
• Built and maintained excellent relationships with internal and external stakeholders to ensure best-in-class outcomes for the organisation

External Communications:

• Collaborated with more than 5 account managers to understand app positioning and client requirements to develop unique and compelling copy that fit brand guidelines while meeting the company’s internal objectives (App Store Optimisation, advertising objectives)
• Created short and long-form content for over 20 different apps
• Implemented SEO best practices with relevant keywords to maximise traffic, increase rankings on search engines, and boost engagement
• Visualised unique & creative concepts, constructed briefs, and worked with designers to prioritise design tasks and oversee all deliverables to completion
• Worked with account managers to ensure timely delivery of all copy and design tasks
• Acted as liaison between account managers and designers to ensure adherence to client briefs and brand guidelines for all deliverables
• Monitored & ensured consistency and quality of communication and content that appeared in any media, collateral, or channel of external or internal communication

Internal Communications:

• Worked on copy and design for all internal marketing collaterals of Studio Mosaic (including social media handles - Facebook, LinkedIn, Twitter) and took charge of the company website to ensure regular revamping of design and content
• Worked with the sales team to develop company decks, presentations, and case studies

• Designed the social media marketing strategy for their affiliate brand - Intimate Moments
• Strategised monthly calendars and managed social media handles for Intimate Moments
• Managed inquiries & bookings for private events for Intimate Moments
• Executed research on Influencer Marketing for Tree of Life Resorts and managed stay for over 4 influencers
• Managed reservation inquiries through all social media handles and took care of direct reservations occasionally
• Created and managed a calendar for sending out regular newsletters through MailChimp
• Collaborated with various brands for Outsourced Marketing
• Created content for their websites, EDMs, and social media handles - Facebook, Instagram, LinkedIn

• Handled B2B & B2C sales (corporates, event agencies, direct consumers) and increased the organisation's client base by 40%
• Suggested & curated concepts for BTL activities and private events for artist ensembles and various other unique setups
• Managed on-site execution of corporate events, festivals, and weddings
• Worked with Ferns & Petals’ events team on a joint venture with Big Bad Wolf Entertainment for 3 months as Senior Manager

• Managed portfolio & brand image for 6 artists
• Assisted in developing & executing nationwide tours for international artists
• Led on-site execution of private & corporate events
• Acquired new clients & managed existing client base
• Strategised & supervised the operation of The Events & Artist Management’s social media handles
• Programmed over 300 events & strategised the artist calendar for The Piano Man Jazz Club (Music, Comedy & Poetry)
• Managed Flagship Festivals & various showcase events
• Administered The Piano Man Jazz Club’s YouTube channel & supervised the management of other social media handles
• Anchored & emceed over 40 performing artists at The Piano Man

• Conducted extensive research and lead generation for building artist portfolios
• Lead outbound sales & talent acquisition for improving business models
• Increased company revenue through networking and project initiation
• Managed client relationships (B2B & B2C)
• Produced content and copy for artist portfolios

• Specialised in data validation and verification for their mobile application and web analysis in the Delhi-NCR region
• Built their database from scratch and onboarded over 30,000 vendors
• Created content for social media campaigns & online marketing leveraging Search Engine Optimization (SEO)
• Participated in video shoots to promote contests and drive engagement
• Conducted competitor analysis across various social media channels and generated reports to enhance Social Media Outreach (SMO)
• Assisted in software testing

• Demonstrated managerial skills in the LeadGen program, resulting in substantial professional network growth
• Contributed to a collective team achievement of $350 million and an individual milestone of $64 million.

• Managed internal-external communications for the program
• Handled stakeholder coordination across multiple states

• Created and edited content for online tests based on various mathematical models (US-based project)