Tarini Chadha

Communications expertise:

• Worked collaboratively with a complex range of stakeholders to identify effective communication channels and innovative ways of reaching target audiences
• Created a range of content for various communication channels (Email, Yammer [Viva Engage], SharePoint, Microsoft Teams) to reflect timed messaging
• Established and coordinated content approval processes relevant to different communication channels and stakeholder groups before publishing
• Built and monitored a range of creative SharePoint sites to keep stakeholders well-informed and engaged
• Created templates and designed graphics regularly to support efficient and engaging content development and consistent communications

Project support:

• Proactively created and maintained communication schedules aligned with project timelines and changing project plans
• Attended project meetings as required and adapted to changing timelines and priorities

• Developed and maintained marketing content calendars, creating effective content for specific target audiences
• Wrote, edited, and distributed engaging content for digital and print across various platforms, such as annual reports, magazines, websites, EDMs, newsletters, and social media
• Developed and monitored marketing and communication budgets
• Managed social media handles and ran various campaigns resulting in daily engagement exceeding 10,000
• Conducted data analysis to identify areas of improvement and drive continuous growth
• Created and implemented internal and external communication plans to establish consistent and timely messaging
• Managed calendars of activities and promotional events which included Carers Week, annual charity golf days, anniversary celebrations, and radio and television advertising
• Supported organisation in planning and executing events while handling event photography for marketing materials
• Designed all marketing and communication material including but not limited to flyers, posters, banners, newsletters, annual reports, and magazines using Canva
• Managed orders for promotional goods within identified budgets, which included brochures, flyers, banners, staff uniforms, business cards, and promotional items for events and motor vehicles
• Built and maintained excellent relationships with internal and external stakeholders to ensure best-in-class outcomes for the organisation

External Communications:

• Collaborated with over 5 account managers to understand app positioning and client requirements to develop different forms of communication that fit brand guidelines while meeting the company’s internal objectives (App Store Optimisation, advertising objectives)
• Created short and long-form content for over 20 different apps
• Implemented SEO best practices with relevant keywords to maximise traffic, increase rankings on search engines, and boost engagement
• Visualised unique & creative concepts, constructed briefs, and worked with designers and account managers to prioritise tasks and ensure timely delivery
• Acted as a liaison between account managers and designers to ensure adherence to client briefs and brand guidelines for all deliverables
• Monitored & ensured consistency and quality of communication that appeared in any media, collateral, or channel of external or internal communication

Internal Communications:

• Worked on copy, design and scheduling of all internal marketing collaterals for Studio Mosaic (including social media handles - Facebook, LinkedIn, Twitter) and took charge of the company website to ensure regular revamps of design and content
• Worked with the sales team to develop company decks, presentations, and case studies

• Designed marketing strategies, managed monthly calendars and handled social media for their affiliate brand - Intimate Moments
• Created content for their websites, EDMs, and social media handles - Facebook, Instagram, LinkedIn
• Developed and managed a calendar for sending out regular newsletters through MailChimp
• Managed inquiries & bookings for private events
• Executed research on Influencer Marketing for Tree of Life Resorts and managed stay for over 4 influencers
• Managed reservation inquiries through all social media handles and took care of direct reservations occasionally
• Collaborated with various brands for Outsourced Marketing

• Conducted B2B and B2C sales, bringing in 10+ new clients and boosting revenue by over AUD 600,000
• Suggested & curated concepts for BTL activities and private events for artist ensembles and various other unique setups
• Managed on-site execution of corporate events, festivals, and weddings
• Worked with Ferns & Petals’ events team on a joint venture with Big Bad Wolf Entertainment for 3 months as Senior Manager

• Managed portfolio & brand image for 6 artists
• Assisted in developing & executing nationwide tours for international artists
• Led on-site execution of club events, flagship festivals and private/corporate functions
• Acquired new clients & managed existing client base
• Strategised & managed content for various social media handles
• Programmed over 300 events and organised artist calendars for The Piano Man Jazz Club (music, comedy & poetry)
• Anchored & emceed over 40 performing artists at The Piano Man

• Conducted extensive research and lead generation for building artist portfolios
• Led outbound sales & talent acquisition to improve business models
• Increased company revenue through networking and project initiation
• Managed client relationships (B2B & B2C)
• Produced content and copy for artist portfolios

• Specialised in data validation and verification for their mobile application and web analysis in the Delhi-NCR region
• Built database from scratch and onboarded over 10,000 vendors
• Created content for their website, social media campaigns, blogs and EDMs leveraging Search Engine Optimization (SEO)
• Participated in video shoots to promote contests and drive engagement
• Conducted competitor analysis across various social media channels and generated reports to enhance Social Media Outreach (SMO)
• Assisted in software testing

• Demonstrated managerial skills in the LeadGen program, resulting in substantial professional network growth
• Contributed to a collective team achievement of USD 350 million and an individual milestone of USD 64 million.

• Managed internal-external communications for the program
• Handled stakeholder coordination across multiple states

• Created and edited content for online tests based on various mathematical models (US-based project)