Developed and executed a comprehensive lead nurturing strategy resulting in increased conversion rates and active user engagement.
Implemented scalable marketing automation tactics in collaboration with a top-tier HubSpot agency, driving significant commercial outcomes and revenue growth.
Leveraged qualitative and quantitative data sets to identify opportunities for improving commercial outcomes, leading to data-driven decision-making and strategic optimizations.
Designed and executed cross-platform experiments aligned with the go-to-market strategy, resulting in improved commercial outcomes and enhanced customer experiences.
Collaborated with designers and engineers to implement experiments and iterate towards positive growth, utilizing agile methodologies and fostering a culture of innovation and continuous improvement.
Growth and Strategy
preezie
02.2021 - 11.2022
Increased operational efficiency by 32% by creating documented process guidelines,this was done by collaborating with internal stakeholders such as Marketing, Sales, Customer Success and Management leaders
Conducted product presentations to enhance online customer experience (using Google Office Suite) to more than 60 brands (e.g Dell, JB HIFI, QBD Books e.t.c) and assisted in pre-sales, post sales and laid out a process for onboarding handover which reduced onboarding cycle from 8weeks to 4weeks.This was collaborated with marketing to place kick off-emails and timed email/communication campaigns
Created client briefs by creating independent customer project plans ( using Asana/Smartsheet) to communicate product road map and create stickiness in collaboration with the Product and Customer Success team
Achieved growth rate of 27% month on month working with sales, marketing and customer success team on Go-To-Market strategy and execution
Led revenue operations internally by collaborating with management to research and invest in tech-stack to match business requirements and process such as Zoominfo, LinkedIn Sales Navigator, Expandi, Emailable, DocuSign
Internal thought leader in team governance and processes which allowed me to document and create educational materials and hold training sessions
Hired, mentored and coached a team of 4 from Australia and Philippines streamlined processes to achieve scalability in different locations.
Sales Engineer
NC Tools
11.2019 - 09.2020
Managed more than 400 existing clients and 1000+ prospects across Australia and New Zealand
Increased up-sell by 15% through advocating smart manufacturing, ranging from CAM software to 3D Printers and ERP systems
Collaborated with suppliers and customers to achieve product implementation in-line with project timeline and budget
Implemented CRM tools to move tracking from paper and excel to database
Led the marketing team in digital brand initiatives and achieved 20% organic growth in followers' week on week
Created content calendars giving equal digital space for the product line on the company LinkedIn page with B2B focus. Increased 60% in customer engagement rate
Negotiated terms with C-suites and decision makers according to pricing strategy and created appropriate quotes, sending & closing invoices
Designed documentation dedicated for performance tracking of products and overall sales through various KPIs from Revenue timing, customer conversions and budget.
Networks
Airtel
05.2016 - 08.2016
Delivered expert clerical support by efficiently handling wide range of routine and special requirements
Planned monthly orders with local vendors and sub-contractors working in a team of 3 in project management
Communicated effectively with management and instructors and openly accepted critiques and suggestions for areas of improvement
Set cost-efficient parameters using network and warehousing KPIs, for equipment shift from Indoor to Outdoor transmission
Surveyed more than 50 sites and converted more than 70%
Conducted drive test to plan new sites in regions to lower congestion in 2G
Performing optimization and suggested reducing 140% rate to near 70%.
Business Development Manager
AIESEC
03.2015 - 03.2016
Managed team of 5 to maintain accounts of 50 local businesses and Multinational companies
AcceleratedsponsorshipforAIESECinafiscalyearbygeneratingmorethan50leads a week with a conversion rate of 18%
Budgeted plans for events hosting +2200 students across culture, music and food festivals
Worked with marketing team to bridge sales and marketing through strategies such as AIDA, STP, Start-up Matrices.
Education
MBA (International) -
Deakin University
Melbourne, VIC
06.2021
Bachelor of Technology - Electronics and Communication Engineering, Business Management
Manipal Institute of Technology
Manipal, India
01.2019
Skills
Growth
Project Management
Digital Strategy
Data Tools
CRM Software
Market Research
Business Development
Timeline
Growth Lead
PaperCut
11.2022 - Current
Growth and Strategy
preezie
02.2021 - 11.2022
Sales Engineer
NC Tools
11.2019 - 09.2020
Networks
Airtel
05.2016 - 08.2016
Business Development Manager
AIESEC
03.2015 - 03.2016
MBA (International) -
Deakin University
Bachelor of Technology - Electronics and Communication Engineering, Business Management