Tatiana Vishniakova

Responsibilities & Skills

• Study market trends for confectionery products, analyze sales data, and consumer preferences within categories like chewing gum, jelly, and chewy candies.
• Define growth objectives, devise strategies to launch new products, and maintain market leadership in the confectionery segme 🔹
• Optimize product assortment by assessing demand for various flavors and formats of chewing gum, candies, and other categories. 🔹Develop pricing strategies, execute marketing promotions to stimulate sales, and ensure product profitability.
• Create sales forecasts, monitor performance against targets, analyze results, and adjust strategies based on market dynamics.
• Collaborate with key retail chains and distributors to ensure product availability.
• Monitor market trends, competitive landscape, evaluate marketing campaign effectiveness, and respond promptly to external changes.
• Implement merchandising standards and strategies in retail outlets, including display setups and branded marketing materials.

Achievements:

✅Introduction of a new confectionery category at a major supermarket chain in Russia

✅Assortment integration at self-checkout kiosks within the FixPrice retail network

✅Customized product launch for FixPrice and Krasnoe&Beloе chains

✅Development of a tool for tracking new product launches, recognized as a best practice by the business unit, with ongoing discussions for its wider implementation across the market segment

• Management of national Hypomarket and Supermarket (HM&SM) clients in promotional activities.
• Development of promo strategies based on company priorities. Analysis of promo activity effectiveness in terms of iGMS, iNS, ROI. Generation of insights from post-promotion analysis.
• Development of promo strategies for HM&SM clients based on company priorities.
• Cultivation of Revenue Growth Management culture, strategizing to reduce trade spend in promo investments.
• Participation in commercial planning related to promotions.
• Forward buying analytics.
• Market analytics using Nielsen, Hypercom, and Infoline data.
• Analysis of elasticity, seasonality, and cannibalization.
• Managed budget allocations for trade promotions across channels.
• Prepared reports summarizing current market conditions and evaluating effectiveness of promotional programs.
• Planned campaigns, measured results and reported outcomes of trade marketing initiatives to senior management.
• Transformed trade marketing priorities to actionable account plans by implementing and initiatives.
• Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
• Collected and analyzed market research data for use in forecasting.
• Collaborated with other departments to coordinate strategic marketing activities.
• Developed marketing strategies based on corporate objectives and market trends.

• Preparation and provision of medium and short-term sales forecasts for confectionery products.
• Daily analytical and advisory support to the sales department in working with key clients, assisting in achieving goals related to GES, NS, IFO, and increasing Return on Investment (TS) through analytics, interaction, and analysis of data received from federal key clients and respective departments.
• Management of the data analysis system for national key client sales.
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
• Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
• Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.

• Developed presentations highlighting key findings from market analysis and customer segmentation studies.
• Created detailed reports on sales performance metrics for management review.
• Created comprehensive reports of sales performance metrics such as Gross Sales, NetSales, Trade spend, ROI.
• Built relationships with key stakeholders to ensure effective communication between departments within the organization.
• Implementation of reporting standards at a national level, covering all necessary Sales KPIs.
• Communication on the current status of NPD goal achievement.
• Management of entrusted systems (closing bonuses for distributors, employees, data quality compliance, financial reports).
• Implementation of an automated system for calculating distributor financial reports to compensate for costs.
• Represented ACNielsen as the ambassador for the Ural region.
• Providing in-depth data analysis.
• Center of BI expertise, supporting field operations.
• Supporting document workflow.
• Organization of national and divisional meetings and trainings.

• Processing and preparing analytics, graphical data on sales across distribution channels, clients, responsible individuals, brands, and SKUs.
• Analyzing data on KPI achievement status for employees, distributors, merchandisers, identifying problem areas.
• Mapping points of sale.
• Forecasting sales and shipments.
• Analyzing data to achieve NR (Net Revenue).
• Coordinating timely completion of investment information.
• Analyzing investment levels.
• Evaluating the effectiveness of conducted activities at the client level.

• Gathering, verifying, and accumulating information and documents to form contracts and additional agreements with retail outlets and trade networks.
• Collecting information for the preparation of payment documents.
• Processing sales data from trade networks.
• Working with numerous registries, databases, and information systems.
• Providing prompt support to field teams and office operations regarding contracting issues, documents, and payment statuses.
• Scanned documents into appropriate databases for storage purposes.
• Organized files according to established procedures for easy retrieval later on.
• Reviewed existing information for accuracy and made necessary corrections.
• Operated various office equipment such as scanners, printers. when required.