Tatiana Pentes

This leadership role strategically develops, implements and manages Landcare Australia's digital strategies. It is responsible for the growth of Landcare Australia’s online audience, which includes activities that will increase online engagement, raise awareness of Landcare Australia’s brand and support campaigns that will assist with attracting funding from the government, and philanthropic and corporate partners to support the landcare movement. Manages a Digital Marketing Coordinator and Landcarer Community Coordinator.

Key Achievements

• Published Landcare Champion Stories and National Landcare Legends Honour Roll.
• Achieved First Nations cultural competency training.
• Increased the brand's social media engagement and audience by 10% in the first 3 months.
• Successfully delivered Landcare Australia's 2024 Landcare Week digital communications campaigns raising awareness of the Landcare movement in Australia and beyond.
• Landcare In Focus magazine 2024 digital production. Project manager corporate website relaunch.

Facilitates community engagement with key stakeholders in the CBCity through digital communications platforms and managing Council's 'Have Your Say' (Socialpinpoint) online engagement portal, enabling community participation, and influence on CBCity Council projects, plans, and strategies. Identify new opportunities for digital engagement, working with internal and external stakeholders to develop new digital engagement opportunities (e.g. apps, online tools)

Key Accountabilities

• Review online/digital analytics and provide reports, analysis, and insights on community engagement projects on the 'Have Your Say' portal as well as other analytics tools.
• Research, evaluate, and lead the implementation of new digital engagement opportunities (e.g. new engagement platforms, apps, and tools), working with IT as well as other internal and external stakeholders.
• Assist in the development of and lead the implementation of digital consultation strategies and initiatives through various methods to encourage active participation in community engagement across Council's Business Units and in the wider community.
• Participate in face-to-face engagement activities, events, and other projects across the City Business and Engagement Unit.
• Complete administrative duties as necessary (e.g. customer queries) and identify and implement opportunities for business improvements.
• Represent Council at external forms, working groups, & committees as required.

Working with the best journalists in the country as the Walkley Foundation presents the annual State Media Awards program across Australia on behalf of the Media, Entertainment & Arts Alliance (MEAA). Together, we are recognising the important work that the media industry in Tasmania, South Australia, Queensland, Western Australia, the Northern Territory and New South Wales delivers each day to a local, national and international audience.

Key Accountabilities
• Special projects for the office of the CEO.

• Produce the multimedia Awards presentations using state of the art interactive software.
• Assist the National State Media Awards Manager, to adjudicate judging panels.
• Assist the National State Media Awards Manager, coordinating external meetings with venues and associated services, event partners and judges for the hotly-contested Queensland, WA and NT Media Awards.
• Create and promote marketing assets for the MEAA Awards program, writing with clarity and creativity for multiple audiences and across a range of platforms.
• Act as a point of contact for incoming emails and phone calls, ensuring they are dealt with or redirected appropriately and messages are relayed accurately and in a timely manner.
• Draft correspondence on behalf of the National State Media Awards Manager where appropriate.
• Provide tech support during online judging.
• Build relationships and engage with a range of stakeholders including internal staff, journalists, editors, judges, and event partners.
• Suggest topics, speakers, and themes of interest to build value-add events for attendees of the Awards presentation ceremonies.

Key Achievements
• Production and delivery of State Awards jury panels, sponsor and partnerships, planning, marketing, communication and reporting.
• Digital film editing and compositing of the winning projects.
• HR employee agreements review and development.
• 68th Walkley Awards sponsors and partnerships coordination and events team.

• 2023 Researcher/ Designer for Emeritus Professor Andrew Jakubowicz's publication "Multicultural Arc: Making Multicultural Australia - Past Present and Future", with Sydney Multicultural Community Service (SMCS).
• Lecturer in Communications, Faculty of Arts & Social Sciences (1999-2017). Programs have included the Online Documentary utsonlinedoco.wordpress.com/, Writing & New Media, Language & Discourse, New Media, and Communicating Social. Key communication concepts, such as thematic study and teaching skills in the medium of sound & digital media. The concepts are Social Inquiry, Transmedia, Cross-media, Interactivity, Documentary, Discourse, Genre and 'Multimodality', with Dr Michael Olsson, Prof Andrew Jakubowicz, Dean/Prof Theo van Leeuwen & Dr Megan Heyward.
• Coordinator/Lecturer, Digital Media Project, Institute for Interactive Media & Learning, Master of Interactive Multimedia (2001 - 2003) supervising the capstone unit of creative production. Supervisor Dr Linda Leung. Through its activities and services, the Institute for Interactive Media and Learning (IML) promotes UTS as a centre of best practice and innovation and contributes to scholarship in interactive media, learning and teaching. An important part of these activities is teaching the Masters, Graduate Diploma and Graduate Certificate in Interactive Multimedia program.

• Supervised 12 Master's by research thesis SAE/Middlesex University.

• Supervised 15 Honours thesis SAE/Middlesex University.

• Supervised 15 Master of Interactive Multimedia thesis IML, University of Technology, Sydney.
http://mim.iml.uts.edu.au/gallery/index.html
http://www.strangecities.net/academicsupervision.html

Manages the development and delivery of marketing and social media for the UK Government Department for International Trade across Australia and New Zealand. A focus on delivering marketing campaigns to support trade in Australia and New Zealand.

Key Achievements
• Development of a Social Media Strategy and all social media management process that embeds the Australian Business Plan and Social media style guide with tone and voice to help the team in drafting material.
• Video interview: (ABCC) CEO, Ticky Fullerton, and HE Vicki Treadell CMG, MVO, British High Commissioner to the UK in Australia, on all things Australia-UK, trade, mobility, AUKUS.

• Production of a suite of 30-sec animations announcing, counting down and celebrating the FTA AU/NZ coming into force that was successfully distributed over the UK- Australia social media channels: Facebook, Instagram, Twitter and LinkedIn.
• Implement a communications plan for London Tech Week 2023 and execute a social media campaign and hero video by HE Louise Cantillon that was shot, edited, produced and published on social media that fed into the media moment of FTA entry into force.
• Delivery of a social media evaluation for the UK Innovation Incubator at the Australian Grand Prix 2023 that showcases performance and recommendations for future success and growth with analytics and evaluation. Outcome Twitter (X) had the most reach & short form video confirmed as most powerful approach.
• Planning for the UK Secretary of State visit to Australia and New Zealand.
• Supervision of a Social Media Officer and Brand and Marketing Officer.
• Completion three-part line management training, advanced social listening and speech writing techniques.

• Provided strong leadership to enhance team productivity and morale.

Works at a senior level in contentious issues management, journalism, and communication planning, with a deep understanding of new communication technologies and social media. Works with a media and communications team to manage competing priorities, the audience needs and organisational goals.

Key accountabilities

• Develop and implement a digital channels strategy to help the EPA achieve its corporate objectives and deliver on Government priorities.
• Champion of EPA social voice and responsible for the ideation, execution, and optimisation of our social content.
• Develop creative briefs that drive better awareness of the EPA brand.
• Communicate effectively with a community concerned and interested in environmental and conservation issues.
• Remain abreast of issues that may impact on the EPA’s work or reputation and provide advice within a politically volatile and socially sensitive environment.
• Remain up to date with social media trends and identify risks.

Key Achievements:
• Work with the media team collaboratively to communicate corporate media messaging.

• Create and produce the daily and weekly social media calendar for publication on digital channels.

• Contributed to the creation of the EPA social media strategy.

• Contribute to the creation of content that attracts new and consolidates online audiences.

• Increased brand awareness by developing and executing targeted marketing campaigns.
• Managed event planning and coordination efforts to ensure seamless execution and positive brand exposure.

• Established a consistent brand voice across all communications channels to ensure messaging consistency.

• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.