Taylah Curran

Wine Selectors is an e-commerce wine retailer selling wine and wine subscriptions to customers.

• Manages the strategy and budgets for Wine Selectors Paid/Owned digital channels
• Responsible for Brand Awareness, Retention, and Acquisition activities across digital channels
• Developed and implemented successful digital marketing campaigns with full funnel strategy in mind, from brand awareness to conversion, and retention of customers.
• Coordinates with Marketing, Creative, Product, Data and Analytics teams to develop and launch digital marketing campaigns
• Develops content such as blogs, videos, reels and creative campaigns for multiple digital channels

• Managed Wine Selectors and Selector Magazine Facebook and Instagram channels including paid and organic campaigns
• Devised the SEO and SEM strategy for Wine Selectors
• Responsible for online customer acquisition and retention
• Developed engaging content including blogs, videos, infographics, advertisements for social media and quizzes.
• Analyzed and reported on paid performance channels as well as organic search and social results.

Northern NSW Football is the governing body of soccer, promoting football registrations for the region as well as professional competitions and tournaments.

• Supported NNSWF's Strategic Plan, developing marketing strategies and campaigns for member acquisition/retention
• Implemented effective social media campaigns with content development, follower engagement, social listening and trends
• Wrote and distributed press releases to news media

• Planned and implemented social media campaigns and competitions for retention and acquisition of members.
• Promoted The Lissome Podcast, sourcing influential guest speakers; Michelle Bridges and The Mind Muscle Project.
• Planned 'The Lissome Maitland Open Day', resulting in 45+ members and increasing members by 41.5% YOY

• Drove growth engagement across social channels for F45 Newcastle, Warners Bay, Wallsend and Toronto studios.
• Planned and implemented digital marketing campaigns to launch new studios, and competitions to increase brand awareness and generate/convert leads.