Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
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Taylor Machuca

Summary

Results-driven Copywriter with 10 years of digital agency and freelance writing experience. I have led campaigns in all media for a range of industries from crypto and FinTech to SaaS and home improvement. My content has earned not just accolades within my network but, more importantly, they have driven sales and won clients.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Copywriter

Webprofits
08.2018 - Current
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Improved search result rankings with targeted SEO strategy.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Managed production schedules independently to meet tight internal deadlines.
  • Performed competitor and keyword research in order to write top-placing content to help generate 300% more inquiries for LJ Hooker Ltd. in one year.
  • Generated content for online and print assets for B2B and B2C clients across a variety of channels (email marketing, sales copy, guest posts, brochures, eBooks, white papers, media/press releases, case studies, micro UX copy, white papers, presentations, and video scripts).
  • Implemented AI/ChatGPT prompt engineering to assist in content strategy plans.

Content Creator

BirdLife Australia
01.2022 - 01.2023
  • Assisted in the revamp of the birdlife.org.au website.
  • Created landing page copy, short-form and long-form copy, on-page SEO, headlines, CTAs, title tags, meta descriptions, and Blog posts.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Promoted and marketed works through social media platforms.
  • Promoted volunteer program through social media platforms.

SEO Content Writer

Digital360
01.2021 - 01.2022
  • Performed keyword research to optimize content for SEO.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Worked with teams of designers, editors and marketers to create content for client campaigns.
  • Repurposed and optimized existing content for use in different mediums.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Developed content for press releases and newsletters to promote products and services.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.

Copywriter

Online Marketing Gurus
01.2019 - 02.2021
  • Primary guest blogger, link builder, and social media manager, for 35+ clients.
  • Consulted on content strategy – helped Macquarie Telecom attract 166% above unique visitors target.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Editor-in-Chief

AYCW
01.2014 - 03.2016
  • Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
  • Developed publication website, blogs and social media presence.
  • Adhered to ethical guidelines and standards to promote responsible publication and media practices.
  • Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
  • Liaised with Managing Editor to supervise daily operations and set production and performance goals.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Selected and edited photos for use in diverse projects.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Collaborated with graphics department to develop and implement visual elements.
  • Increased Facebook conversion rate by 35% with a new copywriting strategy.

Education

Bachelor of Arts - Journalism, Media & Communications

Deakin University
Geelong, VIC
10.2013

Skills

  • Content Development
  • Search Engine Optimization (SEO)
  • Technical Writing
  • Editing
  • Digital Marketing
  • Advertising
  • B2B/B2C marketing
  • eCommerce writing
  • Email Marketing
  • Team Collaboration
  • Google Analytics
  • AI/Chat GPT Prompt Engineering

Certification

  • Google Digital Marketing & E-commerce Professional Certificate, Google.
  • Modern Copywriting: Writing copy that sells in 2023, Udemy, copywriting masterclass led by Evan Kimbrell.
  • Technical Writing One, Google.
  • The Complete Digital Marketing Guide, Udemy.
  • Business Writing & Technical Writing Immersion, Udemy.

Additional Information

VISA STATUS

As an Australian, I am eligible for the E3 Visa. This visa is specifically for Australian professionals working for US employers. This visa works similarly to the Canadian TN Visa and requires 1 form to be completed (the Labor Condition Application - US State Dept. Info) at no cost to the employer.

Timeline

Content Creator

BirdLife Australia
01.2022 - 01.2023

SEO Content Writer

Digital360
01.2021 - 01.2022

Copywriter

Online Marketing Gurus
01.2019 - 02.2021

Copywriter

Webprofits
08.2018 - Current

Editor-in-Chief

AYCW
01.2014 - 03.2016

Bachelor of Arts - Journalism, Media & Communications

Deakin University

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Taylor Machuca