Dynamic Sales Manager with a successful track record at Fitness First, recognized for exceptional relationship building and team leadership. Proven expertise in enhancing sales volume through strategic market identification and initiatives that significantly boost revenue growth. Strong communication and problem-solving skills foster a culture of high performance, driving customer satisfaction and loyalty. Committed to leveraging extensive sales management experience to cultivate partnerships and expand profit channels.
Overview
18
18
years of professional experience
Work History
Sales Manager
Fitness First
Castlehill , NSW
01.2025 - Current
Enhanced sales volume through skilled support to both new and inactive customers.
Developed and maintained relationships with new and existing clients to increase revenue.
Collaborated with team members to develop effective sales plans.
Maintained relationships with customers through regular follow-up calls and emails.
Supported business performance targets to drive improvements in sales and customer satisfaction levels.
Identified new markets for penetration by carefully researching potential customers' buying habits.
Delegated work to staff, setting priorities and goals.
Supported sales team members to drive growth and development.
Monitored daily operations of sales team, including customer service, product knowledge, marketing initiatives.
Collaborated with management and executives and made strategy recommendations based on insights into sales operations.
Created monthly reports on regional sales performance and presented to upper management.
Provided guidance and support to all members of the sales team to ensure successful completion of tasks.
Motivated sales professionals by delivering positive reinforcement and constructive feedback.
Demonstrated high level of customer service by engaging clients and offering sales floor assistance.
Established ambitious goals for employees to promote achievement and surpass business targets.
Connected with customers to provide assistance and collect feedback to optimize operations.
Recruited and trained new employees to meet job requirements.
Monitored progress of sales goals during consistent weekly sessions.
Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Implemented successful business strategies to increase revenue and target new markets.
Identified areas of operational inefficiency and implemented solutions to streamline processes.
Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
Handled complaints from customers by empathetically listening, recording details and offering solutions.
Created effective business plans to focus strategic decisions on long-term objectives.
Maintained a safe working environment by enforcing safety regulations.
Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
Resolved customer complaints in a timely manner and addressed any issues that may arise during store hours.
Customer Service Representative Part Time
BP
Wyoming, NSW
12.2024 - Current
Activated fuel pumps to fill fuel tanks of vehicles with gasoline or diesel fuel.
Checked receipts against product sold for accuracy before returning change to customers.
Educated customers on loyalty programs and processed membership registrations.
Operated cash register to process customer transactions accurately and efficiently.
Collected payments for dispensed gas and tendered change or receipts to customers.
Handled customer inquiries and resolved complaints to maintain positive service experience.
Ensured all store policies were adhered to by customers at all times.
Implemented loss prevention strategies to minimize shrinkage.
Conducted regular cleaning and maintenance of gas station facilities to uphold safety standards.
Responded promptly to emergency situations such as spills or fires according to company protocols.
Extended customer subscriptions, offering discounts, and promotions to ensure high customer retention rates.
Tracked food and beverage items, placing orders to replenish inventory to avoid low stock levels.
Activated fuel pumps and filled fuel tanks with gasoline or diesel fuel.
Coordinated with fuel delivery trucks for timely refueling of gas station tanks.
Answered customers' questions and addressed complaints in person and via phone.
Trained new employees on gas station operations, customer service, and safety procedures.
Processed gas and amenities payments.
Prepared daily records of food and gas sales and balanced register drawers.
Provided excellent customer service by responding quickly to customer inquiries or complaints.
Stocked shelves with merchandise and ensured that pricing was correct.
Sales Manager
Fitness First
Carlingford, NSW
09.2023 - 12.2024
Enhanced sales volume through skilled support to both new and inactive customers.
Identified and developed new markets for products or services.
Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Implemented process changes to streamline sales department workflow.
Supported sales team members to drive growth and development.
Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Oversaw regional and local sales managers and staff.
Established ambitious goals for employees to promote achievement and surpass business targets.
Built relationships with members and guests and created welcoming and warm environment that promoted future visits.
Created marketing materials to promote gym services and programs.
Led tours for prospective members around the facility and highlighted its features.
Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Collaborated with other departments within the organization on joint initiatives.
Trained new staff members on proper use of exercise equipment and safety protocols.
Implemented clear goals for each employee and tracked his or her progress carefully, providing support, and assistance whenever it was needed.
Implemented personalized training to each employee, providing guidance and information to strengthen skills needed to accomplish tasks.
Oversaw hiring process for new employees including conducting interviews.
Answered questions regarding fitness equipment to gym patrons and offered information on wellness strategies.
Resolved customer complaints in a timely manner while upholding company policies.
Created effective business plans to focus strategic decisions on long-term objectives.
Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Supervised staff during peak hours to ensure customer satisfaction was met.
Managed staff scheduling, payroll, and customer service duties.
Provided feedback on employee performance reviews, coaching when needed.
Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
Delegated work to staff, setting priorities and goals.
Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Prioritized and organized tasks to efficiently accomplish service goals.
Allocated resources effectively to ensure project completion within deadlines and budget.
Held weekly staff meetings to review project updates, discuss issues, and brainstorm solutions.
Maintained a positive work environment that promoted collaboration between team members.
Conducted regular performance reviews to assess individual team member progress.
Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
Developed and implemented policies to improve team performance.
Conducted weekly meetings to discuss progress on assigned tasks and identify areas for improvement.
Communicated with customers to assist and promote outstanding experiences.
Established clear team goals aligned with company objectives, tracking progress regularly.
Sales Consultant/Front Desk
Fitness First
11.2021 - 08.2023
My role at Fitness First includes offering front desk services. Being the first point of contact, I'm always approachable, friendly, and respectful to members. This allows me to build rapport and take members through a unique, customer-driven journey.
I have implemented and enforced the gym culture and high level of standards for front desk services; these have set the benchmark for other team members to follow. I believe this has enhanced the Castle Hill Fitness First brand value.
Focus on maintaining excellent customer service levels and the initial assessment while offering membership packages to prospects, using face-to-face, inbound and outbound calls, online queries, web messaging, and outreach.
Assist with admin and ad hoc duties, be an all-rounder, liaise with suppliers, replenish and refill accordingly, take stock, and assist with preparation for audit reviews.
Offer after sales services such as PT packs, passport and platinum memberships to boost club and PT revenue, make follow up courtesy calls to ensure great customer service is delivered
Utilized PT expertise to convert leads into sales through effective communication.
Handled member and account queries via Clubwr, E-com, OMG link, Gym Sale and Debt Success platforms.
Enhanced member retention processes.
Identified areas of improvement within existing processes and procedures.
Generated leads through cold calling, networking, and referrals.
Listened to customers to understand needs and refer to optimal services.
Intern Club Manager
Fitness First
Castle Hill
01.2023 - 02.2023
Surpassed monthly facility budget in the initial month of management despite constrained resources.
Successfully completed a full-time, four-week, accelerated, intensive club management role; in-house training gave me exposure to managing a team of eight, liaising with GFI, PTM, and PTs.
Attending weekly conference calls always kept me engaged with the club, regional management, and took valuable feedback.
Maintained high service levels by managing staff rosters, timesheets, and effectively communicating with cleaning staff in a timely manner to ensure club standards are met.
I work hard to deliver sales results for both individual and team targets, and ensure repeat business.
I have a track record of hitting key KPIs of the business compared to the club record of prior year sales.
Surpassed club record by securing 97 gym memberships in a single month.
This role involves a high level of F2F communication, working in a fast-paced environment, self-planning, organizing, and managing staff.
Collaborated with management during recruitment processes.
Received 'Best Weekend Warrior' award four times within a short period.
Collaborated closely with team members to achieve project objectives and meet deadlines.
Completed day-to-day duties accurately and efficiently.
Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Sales Assistant
BP
Asquith, NSW
04.2021 - 04.2022
Refilled and rotated items on shelves to maintain well-stocked inventory.
Counted tills at beginning of shift with start money and balanced and reconciled register, reflecting financial discrepancies, refunds and account deferrals.
Processed credit card, EBT and gift certificate payments in electronic computer systems.
Organized items purchased by customers according to their type or size for easy retrieval during checkout.
Performed opening and closing procedures including counting cash drawers and preparing deposits.
Maintained cleanliness of the checkout area by sweeping floors, emptying trash cans.
Exchanged and returned items, noting details in company database and placed returned merchandise in bins for restocking.
Collected credit card and cash payments to complete transactions for customer orders.
Checked personal identifications during alcohol and tobacco sales.
Greeted customers and responded to informational requests.
Maintained cleanliness and presentation of stock room and production floor.
Activated fuel pumps to fill fuel tanks of vehicles with gasoline or diesel fuel.
Educated customers on loyalty programs and processed membership registrations.
Updated pricing information on gas pumps and signage to reflect current rates.
Collected payments for dispensed gas and tendered change or receipts to customers.
Extended customer subscriptions, offering discounts, and promotions to ensure high customer retention rates.
Restocked supplies such as paper towels, napkins, cups when necessary.
Coordinated with fuel delivery trucks for timely refueling of gas station tanks.
Provided excellent customer service by responding quickly to customer inquiries or complaints.
Sales Assistant
Fruitopia
Crans hill, NSW
01.2021 - 08.2021
Greeted customers to determine wants or needs.
Ticketed, arranged and displayed merchandise to promote sales.
Assessed floor displays to restock merchandise.
Watched for and recognized security risks and thefts to prevent or handle situations.
Removed expired and overripe items to provide freshest options and eliminate health risks.
Inspected incoming shipments for quality assurance purposes.
Monitored temperature controls for produce storage areas to maintain optimal freshness.
Operated cash register efficiently and accurately during checkout process.
Prepared products by adding tags and readying pallets for restocking.
Collaborated with team members, sharing tasks and supporting department goals.
Stocked, rotated and faced products with attention to product quality and expiration dates.
Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
Assistant Manager & Personal Trainer Freelance Services
JD GYM
Bradford
06.2017 - 12.2019
Organised group sessions, membership retention, adhere to strict KPI's, report to manager, front desk and equipment maintenance duties, dealing with sub-contractors, recording PT rental collection and managing stock levels
Providing one to one guidance to clients to help them achieve their fitness goals
Explaining to clients the results they can expect from exercise regimes
Selecting the correct set of exercises for a client to achieve maximum results
Devising fitness programmes for weight loss, muscular gain and rehabilitation etc
Tracking a client's progress and accurately updating their record
Measuring and assessing blood pressure, heart recovery rate, body fat ratio
Designing and advising on dietary programmes
Providing personal training sessions to private clients at their home or work
Responsible for initial contact with new members and promoting membership sales
Welcoming new gym members and giving general inductions to them
Maintaining gym equipment and ensuring it is safe to use
Freelance Interpreter
Enable 2, Bradford - Alpha Languages
Bradford, UK
09.2013 - 12.2019
Provided medical and social interpretation for patients and care professionals in hospitals, clinics and home visits, throughout the county of West Yorkshire
Compiled technical, legal or medical terminology and information used in translations.
Maintained confidentiality regarding all interpreted information while adhering to professional standards of ethics.
Adhered to ethical codes protecting information confidentiality.
Interpreted verbal conversations between individuals with limited English proficiency.
Delivered real-time, accurate oral translations and interpretations for clients.
Collaborated with linguists to develop effective strategies for interpreting complex concepts.
Traveled with or guided tourists who speak another language to appreciate context and culture of foreign setting.
Read legal documents, scientific articles or news reports and rewrote into specified language.
Developed strategies to help bridge language barriers effectively in order to facilitate understanding among all parties involved in the conversation.
Maintained a professional demeanor when interacting with clients and colleagues.
Obtained permission from patients to translate confidential medical information to and from healthcare teammates.
Communicated with healthcare staff about patient cultural beliefs and customs impacting care by explaining acceptable treatment options.
Interpreted complex medical terminology accurately between languages.
Collaborated with physicians and other healthcare professionals to ensure quality services were provided to patients.
Served as a liaison between doctors, nurses, medical personnel and family members who spoke different languages.
Explained the purpose of medications, tests, procedures and treatments clearly so that non-English speaking patients could understand them.
Provided emotional support to families facing difficult medical decisions.
Personal Trainer
XERCISE4LESS
Bradford
06.2016 - 05.2017
Created nutritional plans that support overall health goals of clients.
Communicated with clients to determine goals and performed client assessments.
Arranged motivational exercise programs to promote healthy lifestyle choices.
Measured client overall fitness by completing comprehensive evaluations and physician clearances.
Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
Assisted clients with developing reasonable diets and nutritional guidelines.
Built and established relationships with members and guests to help in pursuit of fitness goals.
Studied multiple programs to provide health education, wellness and fitness program development to clients.
Maintained a clean environment by wiping down equipment after each use by a client.
Organized group classes for small groups or large groups depending on client's preferences.
Coached and encouraged participants during exercises and routines.
Set up equipment and weights for use by class participants.
Performed administrative duties such as billing customers or ordering supplies as needed.
Suggested exercise modifications to individual clients to avoid strain and injury.
Assisted clients in setting realistic short-term and long-term goals.
Maintained records of client's performance data such as weight loss, muscle gain.
Wiped down exercise mats, weights and equipment prior to and after use.
Created personal training experiences for clients.
Personal Trainer
Power Gym
Bradford
09.2014 - 03.2015
Explained and taught proper use of weights, exercise bands and other fitness equipment.
Evaluated member needs, taking into consideration fitness levels and current health conditions.
Promoted classes and facility amenities on social media.
Facilitated communication between personnel involved in various aspects of gym operations.
Adhered to applicable fitness program standards and benchmarks.
Assisted with developing innovative strategies for increasing membership sales.
Created and directed numerous sports programs and other special events.
Sales Assistant and Customer Services
ASDA
01.2007 - 01.2015
Providing a friendly and helpful service to customers
Maintaining high standards of presentation and cleanliness across the store
Demonstrating good product knowledge to customers on key promotions and offers
Providing cover in other areas during periods of holidays and sickness
Approaching customers that may require assistance if you are on the shop floor
Carrying out stock replenishment
Education
CPR & First aid -
First Aid
01-2025
Personal Coaching -
01.2015
Level 3 Personal Trainer -
01.2014
Level 2 Gym Instructor -
01.2013
Level 3 Community interpreting -
Skills
Sales Consultant
Customer service
Relationship building
Team leadership
Effective communication
Peoples Skills
Customer Services
Team Building
Problem Solving
Communication Skills
Accomplishments
Finalist in the Ultimate Sports Nutrition (USN) Body Makeover challenge, 01/01/14, UK; transformed body shape in 12 weeks through personal dedication, and commitment
Won the People Champion award (prize: $250) at Fitness First State Level
Won 10 successive Weekend Warrior Awards for most sales on the weekend as a sales consultant
Best Sales Manager award in a region
References
Available on request.
Hobbies and Interests
Keeping up to date with current affairs
Travelling
Watching tennis and cricket
Regularly attending the gym
Languages
English, Fluent
Pushto, Fluent
Professional Development
CPR & First Aid, 01/01/22
Personal Coaching, 01/01/15
Level 3 Personal Trainer, 01/01/14
Level 2 Gym Instructor, 01/01/13
Level 3 Community Interpreting
Timeline
Sales Manager
Fitness First
01.2025 - Current
Customer Service Representative Part Time
BP
12.2024 - Current
Sales Manager
Fitness First
09.2023 - 12.2024
Intern Club Manager
Fitness First
01.2023 - 02.2023
Sales Consultant/Front Desk
Fitness First
11.2021 - 08.2023
Sales Assistant
BP
04.2021 - 04.2022
Sales Assistant
Fruitopia
01.2021 - 08.2021
Assistant Manager & Personal Trainer Freelance Services