Tegan Andrews
Sydney ,NSW
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in Marketing, Event Management and Product Marketing, across a number of different industries spanning over 5+ years.
Overview
7
7
years of professional experience
Work History
Product Markteting Manager, Software Group
Deloitte Australia
08.2023 - Current
- Increased product awareness by developing and executing targeted marketing campaigns.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Communicated value and position to sales team and developed tools to support selling process.
Marketing Manager
4mation Technologies
10.2022 - 08.2023
- Created company brand messaging, collateral materials, client events, promotional strategies, and service commercialisation.
- Developed and implemented marketing strategies to use for rebranding campaigns and promotions.
- Worked with the design team as well as all other teams within 4mation to re-design the website to increase conversions.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, and paid search marketing to generate demand and sales leads.
- Managed budget allocation and resource utilisation to maximise marketing ROI.
- In my time at 4mation we generated $5mil in sales qualified leads, hitting target two quarters in a row.
National Marketing Coordinator
Drake Medox
06.2021 - 10.2022
- Supporting development, implementation, and monitoring of marketing initiatives for Drake Medox brand.
- Development and implementation of digital marketing plans, focusing on key components such as social media content creation and management across multiple social channels.
- Development and implementation of marketing initiatives to attract both candidates and clients.
- Worked closely with the graphic design team to ensure all creative assets are produced to the highest standards and delivered in a timely manner.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Working with agencies to develop strong google ads and re-marketing campaigns.
- In my time at Medox, we have had 10% growth quarter on quarter on all social media channels which were previously weak channels.
- Creation of large-scale client campaigns which have resulted in strong leads.
Marketing & Events Manager
Informa Australia
06.2017 - 06.2021
- Start-to-finish development and execution of marketing strategies for allocated events, virtual conferences, and webinars.
- Management of external partners & sponsors including liaising with them regarding their branding on our marketing collateral and vice versa to deliver value and engage their audience.
- Partners I have worked with include, The AGE, and Sydney Morning Herald.
- Copywriting for websites, socials, blogs, and email marketing.
- Graphic design for all platforms (EDM’s, LinkedIn, web, and designs for partner channels.
- Pre-event preparation such as printing, invitations to delegates, venue organisation, travel, and accommodation for instructors.
Education
Bachelor of Business - Marketing Communications and Sub, PR & Event Management
University of Technology Sydney
2017
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WACE
Perth College
2013
Skills
- Effective Communication Skills
- Digital Media Creation
- Email Marketing
- Media Planning
- Social Media Marketing
- Event Production & Planning
- Campaign Development & Execution
- Sales
- Blog Posts
- SEO Strategy and Execution
- Brand-Building Strategies
- Quarterly Forecasting
- AdWords Strategies
- Website Creation
- Analytics Monitoring and Evaluation
- Multi-Channel Campaigns
- Staff Management
- Promotions and Marketing Strategies
- Product Promotion
- Product development lifecycle
Timeline
Product Markteting Manager, Software Group
Deloitte Australia
08.2023 - Current
Marketing Manager
4mation Technologies
10.2022 - 08.2023
National Marketing Coordinator
Drake Medox
06.2021 - 10.2022
Marketing & Events Manager
Informa Australia
06.2017 - 06.2021
Bachelor of Business - Marketing Communications and Sub, PR & Event Management
University of Technology Sydney
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WACE
Perth College
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