Tejaswini Bohini

Consulted for SOPA on repositioning Newington Armory, delivering research-driven marketing and audience engagement strategies.

• Acted as a client-facing strategist, collaborating with SOPA stakeholders to develop a marketing and engagement plan for Newington Armory.
• Conducted competitor benchmarking and visitor journey research of 10+ global heritage redevelopment projects to support strategy recommendations and identify best practices in brand positioning, audience targeting & engagement.
• Developed visitor segmentation models, storytelling frameworks, and content strategies to guide marketing campaigns and site activation.
• Delivered a strategic report with actionable marketing recommendations for SOPA's stakeholders.
• Liaised with SOPA stakeholders throughout the project to refine messaging, improve engagement touchpoints, and ensure brand consistency.

Supported marketing operations, e-commerce, and brand partnerships for an Australian luxury resort wear label.

• Conducted prospecting and lead qualification for 100+ global wholesale accounts across Asia, Europe, and the Middle East — supporting the brand’s B2B growth strategy.
• Supported influencer marketing & PR — managed garment loans and event logistics for influencers and stylists, enhancing brand visibility at key industry events.
• Built a creative contact database of 500+ stylists, photographers, and agencies to support future campaign execution.
• Managed Shopify operations during peak season, optimizing 200+ product pages and enhancing SEO and storytelling — contributing to a 15% increase in conversion rates and improved search visibility.
• Coordinated logistics and creative asset preparation for brand campaigns: Kevin Murphy x Commas, Range Rover x Commas, ensuring alignment with digital and retail marketing timelines.
• Led the setup of Avalon Summer Residency, coordinating logistics and guest experience to elevate brand visibility among stylists, media, and retail partners.

Supported digital marketing, lead generation, and audience engagement for a data & AI solutions company.

• Created and executed an email campaign via mailchimp targeting enterprise leads — delivered a 47.3% open rate and 21.1% CTR.
• Built and managed CRM journeys to support sales reps in nurturing cold and warm leads.
• Supported a LinkedIn lead generation campaign that earned over 113k impressions and 700+ clicks.
• Worked closely with internal teams to align messaging across all platforms — email, web, and LinkedIn.
• Supported account-based marketing by identifying key personas, contributing to a 20% increase in targeted leads.