Experienced with developing and executing comprehensive sales and marketing strategies. Utilizes market analysis and data-driven insights to drive business growth and enhance customer engagement. Knowledge of fostering collaborative team environments to achieve consistent results and meet organizational objectives.
Dynamic individual with hands-on experience in hotel operations and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
36
36
years of professional experience
Work History
Group Sales & Marketing Manager
Majestic Hotels & Apartments
01.2024 - Current
Conducted market research to identify new business opportunities and stay ahead of industry trends.
Analyzed sales and marketing data for improved strategies.
Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
Managed sales promotions and marketing strategies on major social media sites.
Managed cross-functional teams to execute successful product launches and marketing initiatives.
Led a high-performing sales team, providing coaching and ongoing support to ensure success.
Collaborated with internal departments to develop cohesive messaging across multiple platforms.
Cultivated and maintained strategic alliances with key partners and vendors.
Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
Developed key account relationships for improved client retention and long-term partnerships.
Conducted market research to identify trends and adjust marketing strategies accordingly.
Participated in trade shows and industry events to network and promote products.
Managed revenue models, process flows, operations support, and customer engagement strategies.
Operations & Customer Service Manager
Nelson Airport
01.2022 - 11.2023
Led by example, fostering an environment of accountability and excellence while maintaining open lines of communication with staff members to address concerns promptly.
Reduced response times for customer inquiries by creating efficient workflows and prioritizing tasks.
Resolved escalated customer complaints with diplomacy, resulting in amicable solutions that maintained long-term relationships.
Established performance metrics for the customer service team, driving continuous improvement and accountability.
Enhanced customer satisfaction by streamlining operations processes and implementing effective communication strategies.
Optimized resource allocation by analyzing data trends and adjusting staffing levels accordingly, reducing operational costs.
Coordinated cross-functional teams to resolve complex customer issues, resulting in improved client retention rates.
Partnered with IT departments to develop custom software solutions that streamlined internal processes related to order management and fulfillment tracking systems.
Developed comprehensive training programs for new hires, ensuring seamless integration into the team and increased productivity.
Implemented quality assurance measures to ensure consistent delivery of top-notch customer support services.
Introduced innovative tools and technologies to enhance the overall customer experience while increasing employee productivity levels.
Championed process improvements within the department using lean methodologies which led to reduced waste and increased efficiency in daily operations.
Evaluated employee performance on an ongoing basis providing constructive feedback and implementing personalized development plans that strengthened the team''s capabilities.
Established lasting partnerships with vendors through strong relationship-building skills, negotiating favorable terms that benefited both parties involved.
Spearheaded initiatives to improve employee engagement, fostering a positive work environment that boosted overall team morale and performance.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Account Manager (Maternity Cover Role)
Air New Zealand/Tandem Travel
01.2021 - 01.2022
Increased client satisfaction by building strong relationships and addressing their needs promptly.
Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Conducted regular account reviews to identify areas for improvement and ensure continued success.
Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
Developed customized account plans for clients to help them achieve their business goals.
Kupesi Hotel
Private Owners
05.2019 - 03.2020
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Formulated policies and procedures to streamline operations.
Implemented operational strategies and effectively built customer and employee loyalty.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Managed budget implementations, employee evaluations, and contract details.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
Managed purchasing, sales, marketing and customer account operations efficiently.
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Director of Sales and Marketing
Stamford Hotels
06.2016 - 04.2018
Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
Associate Director of Sales
Langham Hotels International Limited
10.2009 - 06.2016
Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
Implemented innovative cross-selling techniques that led to higher average transaction values and increased overall profits.
Expanded market reach by conducting comprehensive industry research and identifying potential growth opportunities.
Collaborated with marketing team to develop targeted campaigns, resulting in increased lead generation and conversion rates.
Secured key client accounts through effective relationship-building and persuasive communication skills.
Established a strong sales culture within the organization, fostering a competitive yet supportive environment for all team members.
Exceeded quarterly quotas consistently by employing effective time management strategies and prioritizing high-value prospects.
Regularly reviewed sales team performance metrics, identifying strengths and weaknesses while providing constructive feedback for ongoing professional growth.
Coordinated with internal departments to ensure seamless delivery of products and services to clients, maintaining high levels of customer satisfaction and retention.
Participated in industry conferences as a representative of the company, generating interest among prospective clients through engaging conversations and demonstrations of products or services offered.
Mentored junior sales representatives, contributing to their professional development and success within the company.
Director of Sales & Marketing
Intercontinental Hotels Group
09.2006 - 07.2009
Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Built relationships with customers and community to establish long-term business growth.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Area Sales Manager Hotel Monaco & Hotel George
Kimpton Hotels & Restaurants
07.2005 - 07.2006
Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
Built lasting relationships with clients through outstanding customer service interactions.
Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
Catering Manager/Business Development Manager
Langham Hotels International Limited
06.1999 - 07.2005
Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
Hired and trained both permanent and temporary staff members.
Handled catering scheduling, ordered food and planned events.
Coordinated with event planners for floor and table layouts, guest numbers, and overall catering needs.
Managed high-quality food preparation and presentation, ensuring consistent client satisfaction.
Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
Sales Manager/Acting General Manager/Rooms Division Manager
Forte & Le Meridien Hotels
08.1989 - 06.1999
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Built long-lasting client relationships through excellent customer service and consistent followups.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Successful refurbishment of front of house areas
Cross departmental training to optimise staffing capabilities
Opened 2 new restaurants
Managed operations of catering facilities with capacity for over 2,000 guests
Education
BA - Hospitality Management
Westminster College
01.1991
A Level - English Language and French
Bethany School
Goudhurst, Kent
01.1987
Skills
Social media management
Business growth and retention
Team leadership
Advertising campaigns
Sales tracking
Rapport and relationship building
Sales presentations
Strategic planning
Staff development
Business development
CRM management
Contract negotiations
Leads prospecting
Product launches
Database maintenance
Brand-building strategies
Languages
English (fluent)
Tongan (fluent)
Training
Craft Trainer Award, Group Trainer Award, British Airways Customer Training Skills, Revenue Management, Strategic Selling 1 & 2, Tom Peters In Search of Excellence. These are few of many others attended during my career.
Timeline
Group Sales & Marketing Manager
Majestic Hotels & Apartments
01.2024 - Current
Operations & Customer Service Manager
Nelson Airport
01.2022 - 11.2023
Account Manager (Maternity Cover Role)
Air New Zealand/Tandem Travel
01.2021 - 01.2022
Kupesi Hotel
Private Owners
05.2019 - 03.2020
Director of Sales and Marketing
Stamford Hotels
06.2016 - 04.2018
Associate Director of Sales
Langham Hotels International Limited
10.2009 - 06.2016
Director of Sales & Marketing
Intercontinental Hotels Group
09.2006 - 07.2009
Area Sales Manager Hotel Monaco & Hotel George
Kimpton Hotels & Restaurants
07.2005 - 07.2006
Catering Manager/Business Development Manager
Langham Hotels International Limited
06.1999 - 07.2005
Sales Manager/Acting General Manager/Rooms Division Manager