Tenielle Hailston

• Executed strategic initiatives across product range, distribution, pricing, and promotion.
• Conducted detailed financial modeling and ROI analysis to support 4P strategy implementation.
• Developed go-to-market strategy through cross-collaboration to drive successful execution.
• Analysed market trends to inform decision-making and strategy development.

• Directed category and insights development for two major business pillars.
• Developed data-driven insights to define category growth drivers influencing pillar strategy and direction for brand initiatives.
• Delivered category and consumer insights, aiding NPD development.
• Developed the price and promotional guidelines for key power brands.
• Led customer category reviews of 12 categories with retail partners, Woolworths, Coles, and Metcash.
• Fostered collaborative relationships with agencies, including Circana, Quantium, and Strikeforce.
• Oversee business sales data reporting needs.
• Directed and enhanced professional growth of one direct report.

Achievements

• Provided strategic recommendations to prevent the delisting of multiple items across top retailers.
• Crafted influential stories based on market research, facilitating the introduction of over 24 new products into key retail stores.

• Analysed customer and transaction data to identify actionable insights on category performance across Food, Liquor, and Health & Beauty sectors.
• Built and maintained robust stakeholder relations across multiple FMCG companies.
• Managed the development of one direct report.

Achievements

• Presented insights to support my client in maintaining a full range of items flagged for deletion within Coles supermarket.
• Syndicated reports leveraged by customer analytics team to boost efficiency in consultancy.

• Analysed shopper and scan data to identify actionable insights on category performance.
• Managed relationships with key stakeholders in health and beauty sector.
• Fostered increased sales by discovering key opportunities for IRI products and services among clients.
• Oversaw performance and professional growth of a single team member.

Achievements

• Transformed client relationship from data provider to insight partner.
• Achieved renewal of all client agreements for more than three years.
• Enhanced service offerings resulting in a 313% revenue increase.

• Presented customized category plans to drive business growth across major Australian retailers.
• Utilised JDA software for creating effective planograms that drive customer conversions across all categories.
• Designed tailored promotional frameworks specific to customer needs across categories.
• Facilitated data-driven NPD progress and launch strategies.
• Generated insights to influence corporate direction.
• Collaborated with marketing teams to leverage insights for crafting data-driven strategies.
• Managing ongoing relationships with agency partners.
• Supervised creation and delivery of accurate performance metric reporting.

Achievements

• Engaged with data partner to perform in-depth investigations that informed corporate strategy revision.
• Created promotional frameworks to drive unit sales and maintain value share in competitive markets.
• Created analytical tools to assess promotional activities' effects, including NPD impacts and deletions by category.

• Oversaw management of enduring relationships with international corporate partners across FMCG domain.
• Utilised scan data combined with modeled coefficients for continuous sales forecasting.
• Evaluated the Promotional Evaluation Tool's outputs to guide promotional strategies for clients.
• Delivered briefs on category reviews, layout recommendations, NPD performance, and pricing analysis across multiple channels.
• Performed shopper behavior analysis to provide actionable insights.
• Created, maintained, and analysed comprehensive reports.
• Oversaw the execution of Test and Control Studies.
• Oversaw execution of pricing model development projects.
• Provided mentorship to junior colleagues.

Achievements

• Developed tailored reporting metrics enabling clients to pinpoint most effective promotional activities.
• Analysed trade spend inefficiencies, generating an additional $20,000 per quarter in one channel.
• Enhanced trade spend strategies, achieving a 50% surge in volume through promotions.
• Achieved a 15% increase in yearly revenue for a $1 million portfolio.