Tenzin Nyidon

I am a driven and creative final-year Bachelor of Arts student majoring in Media, Culture and Communications, with a minor in Public Relations and Social Media. I bring a dynamic blend of academic knowledge and hands-on industry experience across social media management, digital marketing, and brand communications. I pride myself on my ability to build meaningful connections, understand audience behaviour, and translate insights into impactful media strategies.

My passion for the media and communications space is matched by a strong work ethic and a collaborative, can-do attitude. These qualities are complemented by my experience in content creation, campaign coordination, and brand storytelling—developed through my work with both nonprofit organisations and high-profile commercial clients. This diverse background has given me a well-rounded understanding of digital trends, public engagement strategies, and the importance of aligning creative output with broader organisational goals.

• Actively contributed to the development and execution of media campaigns, collaborating closely with team members and clients to achieve project goals.
• Employed a structured approach to media analysis, integrating research and audience insights to identify and leverage content opportunities.
• Implemented content strategies while adhering to brand guidelines, effectively managing potential risks associated with public perception.
• Monitored media performance in real-time, making timely adjustments to content distribution and engagement strategies based on audience feedback and analytics.
• Prepared detailed reports on media activities, performance metrics, and audience engagement, providing valuable insights to the team and stakeholders.

• 2019 SPBA Professional Snapshot for Law and Accounting Certificate

• University of Wollongong Master Class in Business Management and Marketing certificate

• Higher School Certificate

Media Experience 

I have over five years of experience in the media and communications industry, I’ve cultivated a diverse and hands-on portfolio that spans digital marketing, content creation, social media strategy, and public relations involvement,

My journey began as a Social Media Manager for two Not-For-Profit Organisations, the Shoalhaven Multicultural Committee (SMC), and the South Coast Tibetan Community (SCTC) where I led community-driven campaigns, organised local events, managed payroll, funding from council, and took leadership of donations and sponsorships from cliental, while also crafting inclusive digital narratives, and managing multi-platform content calendars to increase engagement and visibility.

Over the past three years, I’ve extended my expertise as a Social Media Promoter for high-profile brands and events. Notably, I’ve worked with Promiseland, one of the country's premier music festivals, executing social campaigns that resonated with large-scale audiences. I’ve also partnered with global lifestyle brand YesStyle, promoting Korean fashion and skincare through curated influencer-style content tailored to niche demographics. On both occasions I have excelled in meeting sales targets, creating constant engagement from audiences, and satisfying stakeholder expectations. 

Additionally, I have two years of experience producing and shooting promotional media for EM4 Festival, WAO Superclub, and Elite Nightclub. In these roles, I worked as both a content creator and digital storyteller—capturing nightlife experiences, promoting personalized discount codes, shaping brand aesthetics, and optimizing visual campaigns to maximize reach and engagement. Beyond content creation, I contributed strategically to increasing brand visibility by conceptualizing and executing innovative outreach initiatives. One key success was the development of university-based “pop-up” hubs during Open Days and Welcome Weeks, which served as effective, high-impact touchpoints for engaging core youth demographics. Due to the success of this initiative, these practices continue to be implemented today.

My international experience includes four years of marketing for a tote bag brand based in Delhi, India where I supported branding, audience development, and social-led commerce strategies tailored to a growing overseas market. This experience allowed me to gain valuable cross-cultural communication skills and a deep understanding of remote collaboration. Despite time zone differences, I consistently met deadlines, stayed on top of upcoming campaigns, and maintained clear communication across teams. While I initially joined as a marketing team member, my proactive approach and leadership capabilities led to my promotion to team leader, where I guided strategy execution and coordinated collaborative efforts across departments.

Overall, my media background reflects a strong blend of creative execution and strategic thinking, with a focus on building authentic engagement across digital landscapes.