Accomplished Retail Salesperson with a proven track record of over 20 years enhancing customer satisfaction and boosting store reputation Skilled in customer service, adept at creating bespoke orders that exceed expectations. Demonstrates exceptional time management and empathy, contributing to significant business growth and client retention.
Overview
34
34
years of professional experience
Work History
Florist
Flowers Across Sydney
01.2024 - Current
This is a very busy online flower delivery company, processing over 250 orders on an average day. Floral orders are allocated to florists via a computer programme based on their capability and level of proficiency grades Level 1 to 5. I am Level 5, meaning that as well as established website orders that range from 1 - 5 in levels of difficulty, I can also create higher value "custom orders" We are a team of 10 on an average day - less on the weekend. In this current position I unfortunately don't have any customer contact. That is handled by our on line CX team. Hours of work are 7am-3pm Tuesdays, Thursdays and Saturdays
Follow established recipes for floral arrangements to ensure floral orders and arrangements are as displayed on the company website
Ensure orders are completed on time to meet the delivery schedule for time-allocated courier pick ups
Utilize floral design techniques to craft floral arrangements.
Meet and improve upon, established OPD targets
Enhance customer satisfaction by creating visually appealing and personalized floral arrangements.
Contribute to a positive work environment through collaborative problem-solving and supportive teamwork among staff members.
Demonstrate attention to detail when assembling bouquets or installations for various settings.
Proficient in utilizing floral design software to create custom arrangements.
Senior Florist/Store Manager
Bunch It With Country, Narellan Town Centre
02.2022 - 11.2023
Winner of "Most Outstanding Business - Florist" Category Camden Local Business Awards 2023
Boosted store reputation by consistently providing excellent customer service when assisting customers with their floral needs and inquiries.
Expanded clientele base by offering personalized consultations that resulted in positive word-of-mouth referrals.
Coordinated efficient logistics during peak holiday seasons by organizing additional staffing resources and streamlining order processing.
Streamlined workflow processes to improve efficiency in daily tasks, leading to reduced overhead costs and better time management.
Maintained inventory control, ensuring adequate stock levels on hand while reducing waste through proper care techniques for perishable items.
Collaborated with event planners to design custom floral installations for high-profile events, resulting in client satisfaction and repeat business.
Managed and led a team of junior florists, providing mentorship and guidance for career development and skill improvement.
Enhanced customer experiences by creating bespoke floral arrangements tailored to individual preferences and needs.
Negotiated contracts with corporate clients for ongoing floral services, resulting in stable recurring revenue streams.
Designed memorable wedding florals that exceeded client expectations while adhering to strict budgets and timelines.
Implemented creative visual merchandising displays that attracted foot traffic into the shop, increasing overall sales volume.
Prepared potted plants and bouquets based on customer requirements.
Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
Worked with customers to determine type of arrangement desired, occasion, and date, time and location for each arrangement needed.
Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
Provided customers with care directions for flower arrangements.
Utilized floral design techniques to craft unique floral arrangements.
Developed positive relationships with clients and vendors to boost rapport and trust.
Nurtured flowers to maintain quality and promote longevity.
Quoted, generated, and processed customer orders to meet specifications and various occasions.
Developed individualized arrangement recommendations based on customers' budget, occasion and preferences.
Prepared new flower and greenery shipments for arrangement by stripping leaves below waterline, cutting new flowers, mixing flower food solutions and filling floral containers with food solutions.
Recommended appropriate floral arrangements to match theme of anniversaries, weddings and funerals.
Trained staff on proper techniques in arranging flowers and customer service skills.
Worked closely with clients to understand their needs and design flower arrangements that perfectly match their vision.
Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
Possess in-depth knowledge of various types of flowers and their seasonal availability.
Researched latest design trends, colors, and vendor products for use in new pieces.
Drove customer satisfaction by providing recommendations for greenery and flower pairings.
Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
Rotated merchandise and displays to feature new products and promotions.
Reconciled daily sales transactions to balance and log day-to-day revenue.
Senior Florist
Rookwood Village Florist
03.2018 - 01.2022
Responsible for cash register and eftpos transactions, including greeting customers upon entering store, sales and assisting customers with product selection
Prepared various floral arrangements, including potted plants and bouquets based on customer requirements.
Maintained thorough knowledge of needs, characteristics and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
Drove customer satisfaction by providing recommendations for greenery and flower pairings.
Serving over 1,000 customers over my weekend shift (Fri/Sat/Sun)
Opening and closing store including cash float reconciliation and sales report processing
Processing, pricing and displaying stock deliveries
Ensuring display is continually restocked as product sold.
Overseeing correct stock rotation
Working with management to ensure sufficient stock is ordered to meet demand for busy days - easter, mothers day, religious festivals
Customer relations development
Teamwork
Enhanced customer experiences by creating bespoke floral arrangements tailored to individual preferences and needs.
Streamlined workflow processes to improve efficiency in daily tasks, leading to reduced overhead costs and better time management.
Boosted store reputation by consistently providing excellent customer service when assisting customers with their floral needs and inquiries.
Implemented creative visual merchandising displays that attracted foot traffic into the shop, increasing overall sales volume.
Prepared potted plants and bouquets based on customer requirements.
Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
Worked with customers to determine type of arrangement desired, occasion, and date, time and location for each arrangement needed.
Transported and set up floral arrangements for large-scale functions, comprising funerals, and banquets.
Utilized floral design techniques to craft unique floral arrangements.
Quoted, generated, and processed customer orders to meet specifications and various occasions.
Developed individualized arrangement recommendations based on customers' budget, occasion and preferences.
Recommended appropriate floral arrangements to match theme of anniversaries, weddings and funerals.
Owner/Senior Florist
BonFleur Florist
05.2005 - 01.2017
Founded and managed Retail Florist Business, winning Best Florist Award in 2006, 2007 and 2008 in Local Business Awards and Highly Commended Awards from Sydney Market Authority 2009 and 2010
Grew wedding flowers side of business to over 20 weddings during 2015
Managed and trained staff of 3 casuals
Ordered and purchased stock from Sydney Flower Markets 3x per week
Shop design, stock display, window display
Flower arrangement style, presentation, packaging and delivery
Gift line selection, ordering, display and sales
Wedding, event, funeral, walk-in, phone and cash and carry pricing and quoting, ordering and purchasing
Wedding, event and corporate floral design, delivery and set- up/pack-down
BAS and Tax reporting
Invoicing and payments
Business Development Manager
The Aston Group
01.2000 - 04.2005
Sourced, presented and packaged product for sale via Direct Response TV
Represented company and promoted products at conferences and industry events.
Reached out to potential customers via telephone, email, and in-person inquiries.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
Passenger Sales Agent
Qantas
11.1990 - 12.1999
Developed strong relationships with clients through excellent customer service and regular followups.
Assisted call-in customers with questions, recommendations and bookings.
Explained features and advantages of travel products or services to promote sales.
Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns.
Education
Certificate 3 Floristry - Florist
TAFE
Ultimo, NSW
11.2007
Skills
Team player
Retail Sales/Customer service
Attention to detail
Time management
Able to work without supervision
Active listener
Product knowledge
Communication
Empathy
Friendliness
Patience
Quick learner
Mature
Adaptable
Timeline
Florist
Flowers Across Sydney
01.2024 - Current
Senior Florist/Store Manager
Bunch It With Country, Narellan Town Centre
02.2022 - 11.2023
Senior Florist
Rookwood Village Florist
03.2018 - 01.2022
Owner/Senior Florist
BonFleur Florist
05.2005 - 01.2017
Business Development Manager
The Aston Group
01.2000 - 04.2005
Passenger Sales Agent
Qantas
11.1990 - 12.1999
Certificate 3 Floristry - Florist
TAFE
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