ATWELL I'm a dynamic individual who utilises creativity, leadership and teamwork to design and execute solutions that create customer value. I'm an effective communicator with the ability to create long term symbiotic relationships with both internal and external stakeholders. I have strong marketing, clinical, technical and commercial skills and a desire to learn new skills. I am a proactive, outcome driven professional with 20 years' experience in the healthcare industry. ACCOMPLISHMENTS
Experienced marketer with over 20 years of experience in the medical industry.
Marketing MBA
Experience and success with New Product Launches
Ability to plan and execute Business Strategy and develop Sales and Marketing Campaigns
A strong background in Research with the ability to design and implement research activities to contribute to marketing strategic objectives and plans
Experience and success in State Contract and Local Area Health Tender processes and submissions
Received a Small Business Award for establishing a new Neurodiagnostic unit at Box Hill Hospital
Extensive experience establishing and building relationships with Key Opinion Leaders and delivering on their needs
Full life cycle Project Management experience
Demonstrated management experience including: leadership, quality development, strategic planning, project and change management, financial reporting, analytical problem solving and negotiation skills, stakeholder relationships and customer service.
Healthcare IT systems experience
Excellent Interpersonal, Presentation and Communication skills desire to learn new skills.
Internal and External communications skills including social media.
Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements.
Enthusiastic Marketing Manager eager to contribute to team success through hard work, attention to detail and excellent organisational skills. Motivated to learn, grow and excel.
Consistently save costs while increasing profits.
Overview
19
19
years of professional experience
Work History
Marketing and GP Liaison Manager
St Vincent's Private Hospital Melbourne
Current.
Managed the internal and external communications for the COVID-19 Pandemic management committee.
Responsible for generating and coordinating VMO and GP engagement and educational opportunities.
Transformed corporate website and social media platforms to better engage customers.
Devised and deployed online marketing plans and content development with effective social media and viral video campaign strategies.
Created bespoke marketing campaigns for VMO's including developing video content, blog articles, SM posts, print and online media and patient stories.
Responsible for trialling and implementing a CRM.
Planned marketing initiatives and leveraged referral network to promote business development resulting in increased hospital admissions.
Planned and coordinated RACGP QI/CPD events.
Developed team communications for marketing meetings.
Monitored social media and online sources for industry trends.
Responsible for media outreach and engagement to highlight hospital and services.
Demonstrated agility by shifting focus while maintaining customer engagement via unique opportunities during COVID-19 state of emergency.
Developed innovative and targeted collateral to support overall branding objectives.
Improved and boosted brand image via focused marketing campaigns and engaging in professional networking to support outreach with NFPs such as Operation Smile, Children's First Foundation, Mercy Ship.
Obtained funding and sponsorship for events from industry partners incl.
Medical device and Medico-Legal companies.
Monitored and evaluated campaign analytics to assess success, identify issues and make forward-thinking adjustments to maintain targets.
Precision Brain Spine And Pain Centre - Business Development and Marketing Manager.
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EBSCO - Medical Implementation Manager
ANZ
01.2016 - 01.2018
Collaborated with internal teams for Product development based on end user and market needs feedback rapidly brought changes to market.
Developed collateral for Product promotion based on market needs - EBM and shared decision making.
Developed, maintained and recommended a suite of training, support, competitive analysis, promotion and customer success tools.
Created marketing initiatives to help drive sales and build product awareness incl.
Educational video's and simulation video's for the local market ANZ.
Sourced, established and nurtured brand ambassadors and KOLs from the end users peer group(s).
Worked directly with editorial contributors to maintain local content and meet local requirements ANZ.
Collaborated with medical colleges and publishers for product promotion and training via their channels to maximise reach of target audience.
Developed strategy to target student doctors and junior doctors to create brand loyalty and long term product users.
Led the sales team in delivery of implementation projects, resulting in new business.
Provided In-field product management support for sales - pre and post sales.
Drove product implementation set-up at medical sites, integrating point of care products into the clinical workflow for key medical users.
Managed state-wide DOH Projects including: Generating work packages and work Instructions, writing detailed and summarised project progress reports, project plans & tracking activities.
Created and managed social media pages and marketing communications.
Coordinated and planned conferences.
Identified growth opportunities to achieve revenue.
Provided a consultative, value driven approach to marketing.
Drove operational improvements which resulted in savings and improved profit margins.
GAMBRO - Sales and Marketing Consultant
01.2009 - 01.2015
Developed objectives and marketing plans aligned with company strategies including driving demand for new products.
Increased customer satisfaction by resolving new product issues.
Planned and coordinated equipment trials and installations to increase install base and assist customers in the optimal use of Gambro equipment in line with the overall strategic objectives.
Independently directed projects and managed multiple responsibilities while simultaneously maintaining clear focus on objectives and financial performance expectations.
Handled marketing and budgetary requirements for international guest presenters.
Represented Gambro at National Conferences to further develop relationships with key customers to support strategic direction for the renal business.
Responsible for coordinating efforts to achieve success with HPV Haemodialysis Contract.
Increased market share and achieved profitable sustainable growth by acquiring and implementing new business at Northern Health and Barwon Health.
Maintained market share by securing business at risk with contract retention at St Vincent's Hospital and Austin Health.
Developed strong relationships with Key Opinion Leaders.
Performed the ground work for success in the state-wide SA haemodialysis tender.
Developed strong internal cross-functional relationships.
Orchestrated launch for new products to expand market share and generate revenue.
Helped incorporate product changes to drive customer engagement and firm profits.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Product Specialist
TYCO
01.2008 - 01.2009
Secured largest installation of Ventilators in AU/NZ.
Sales growth via both account management and new business development.
Education to clinical staff and internal stakeholders.
Monitored competitor activities and developed internal and external communication tools to drive sales.
Product Specialist
PULSION Medical Systems
01.2005 - 01.2008
Grew market share in VIC, SA, WA and TAS through sales initiatives, promotional activities and marketing strategies.
Achieved a 21% increase in sales revenues on PY in 2007.
Served current and prospective clients in all aspects of product marketing from customer service issues, to forecasting, to providing clinical evidence that complimented positioning strategies to the identification and acquisition of larger accounts.
Product Specialist
GN Otometrics
01.2002 - 01.2004
New product line introduction - liaison with R&D and KOLs, pricing strategies, marketing and promotion,TGA application.
Product launch process - launch plans, value proposition articulation, positioning and messaging and regional implementation of the plan.
Secured statewide contract for new product line - Accuscreen.
Responsible for training and support of new sales team.
Box Hill Hospital
01.2000 - 01.2002
Responsible for establishing and managing the neurodiagnostic facility at Box Hill Hospital.
Performed, interpreted and reported on neurodiagnostic tests.
Oversaw operating costs to improve profitability.
Established a base of referring physicians.
Maintained inventory and negotiated contracts with suppliers.
Taught clinical staff and students in electrophysiological investigative techniques.
Drove operational improvements which resulted in savings and improved profit margins.
Research Assistant
Brain Sciences Institute
01.1999 - 01.2000
Education
MBA - Marketing Management
Australian Institute Of Business
Psychology and Neurophysiology
Swinburne University
Skills
Competitive Product and Service Marketing
Project Management
Strategy
Business Development
Planning and implementation
Sales and Negotiation
Contract Management
Communications and Messaging
Product Development
Stakeholder Management
Medical device trials
Account management, Legal, Strategy
Approach, Managing, Strategic
Branding, Marketing plans, Tender
Business development, Marketing strategies, Unique
Registered Nurse, Operating Theatres at St Vincent's Private Hospital, MelbourneRegistered Nurse, Operating Theatres at St Vincent's Private Hospital, Melbourne
Associate Professor of Nursing (Tenured May 2023) at Harford Community CollegeAssociate Professor of Nursing (Tenured May 2023) at Harford Community College