Terry Braithwaite

• Led Lawyers Weekly team to hit and surpass quarterly targets
• Personally surpassing monthly and quarterly targets
• Worked with high-end clients at a C-Suite level face to face and consistent communication to maintain relationships and up-sell new projects and maximize their quarterly and annual budgets
• Closely collaborated with all teams including editorial, event production, marketing operations and sales team to maximize all stakeholder experience under our brand
• New Business Development throughout prospecting and expired clients with success
• Planned and strategised new revenue streams within media and events with execution
• Ensured our sales team maintained up-to-date knowledge of market conditions, customers and competitors
• Prepared monthly, quarterly and annual sales forecasts
• Prepared proposals based on client needs with a consultative approach
• Optimised and operated our CRM (Salesforce) to enable effective sales conversions

• Achieved and surpassed targets for new business and client retention
• Generated new business with marketing initiatives and strategic plans.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Represented company and promoted products at conferences and industry events.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Worked closely with the marketing team to develop further strategies for retention and new business leads

• Met with C-suite mid-level clients to discuss advertising options and future growth goals.
• Worked with global IT clients to develop lead generation and digital marketing strategies
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Owned all aspects of sales planning, development, and team and account management for the APAC region
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.

• Met with clients to discuss advertising options and future growth goals.
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Oversaw team of 5 sales professionals managing B2B accounts in the IT sector - Australian and Global corporations
• Motivated team members to meet and exceed sales targets.
• Owned all aspects of sales planning, development, and team and account management for the APC region
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
• Boosted profits through effective supervision of entire sales department.
• Exceeded sales goals through effective time management and resource allocations.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.

Advanced to head of sales portfolio role to serve as a key member of the executive team at Momentum Media. Ensured effective systems, processes, tools, resources and capabilities exist to achieve and exceed sales revenue targets across the portfolio of products and services under my remit including 10 major brands.

Outcomes & Responsibilities:

• Managed a product portfolio of over $12M annually with continued growth.
• Personally accounted for over $2M in sales annually for 5 straight years.
• Led a team of 10 high-performing salespeople to achieve and surpass their individual and team targets by providing ongoing training, support and mentoring.
• Planned and led weekly sales meetings for entire sales team of 20+.
• Implemented sales processes to streamline productivity and communication between multiple departments for effective selling and support.
• Responsible for all hiring, promotion and managing of my direct team.
• Tracked performance against sales targets and proactively adjusted tactics and plans as a result.
• Prepared monthly, quarterly and annual sales forecasts.
• Ensured sales teams maintain up-to-date knowledge of market conditions, customers and competitors.
• Ensure sales CRM is optimised and operated to enable effective sales conversion.
• Identify and execute market opportunities to launch new products and services.
• Establish long-term, mutually beneficial partnerships and client relationships.
• Promote and represent the organisation, it's brands and services at all times.

Ensured effective systems, processes, tools, resources and capabilities exist to achieve and exceed sales revenue targets across the brands SMSF Adviser & Accountants Daily.

Outcomes & Responsibilities:

• Managed a product portfolio of over $3M annually with increased growth year on year.
• Personally brought in more than $2M in yearly advertising revenue.
• Launched key industry events including Accountants Daily Strategy Day, SMSF Adviser SMSF Summit
• Engaged prospects and customers through various events, including tradeshows, seminars and workshops.
• Planned and led weekly sales meetings for entire sales team of 20+.
• Coached account executives in sales and fulfillment strategies.
• Designed presentations and marketing techniques utilizing extensive industry knowledge.
• Coordinated with clients, internal editorial team and media leaders to consistently grow and improve upon client relationships based on revenue potential.
• MC'd multiple events a year to hundreds of delegates.
• Drove development of digital and print advertising strategies.
• Maintained meticulous client records with salesforce to promote accurate invoicing and account continuity.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Sold non-traditional advertising in niche publications, digital platforms, direct mail formats, and major events.

As a B2B publisher for Accountants Daily, SMSF Adviser & nestegg.com.au, I was responsible for the overall performance of these brands by driving growth and strategy, and leadership of the editorial teams with a main focus on managing the business entities and ensuring financial and commercial success.

Outcomes & Responsibilities:

• Received the top national sales award in 2017 for outstanding personal sales while leading a successful sales team - Sales Leadership Award.
• Grew Accountants Daily's revenue by over 150% to a $1M + annually product while growing the audience by more than 200%.
• Set revenue records across SMSF Adviser to over $1.3M with the revamp of the magazine and launch of the highly successful national roadshow, SMSF Adviser SMSF Summit (over $350k in revenue in first year).
• Launched nestegg.com.au in June 2016 as a B2C digital platform for investors.
• Launched sub-brand of Accountants Daily - The Bookkeeper which added another successful revenue generator for this product.
• Orchestrated and launched the first webcast at Momentum Media via Accountants Daily, Accountants Daily Live, which brought on a new critical revenue stream for all brands under Momentum Media.
• Generated new business leads through direct customer engagement, deploying inbound and outbound marketing tactics and developing and optimizing informative content.
• MC'd multiple events a year to hundreds of delegates.
• Planned and led weekly sales meetings for entire sales team of 15+.
• Supervised and led employees to high performance levels in cross-functional matrix management structure.
• Operated with high integrity, built trust, and earned sustained credibility with internal and external clientele.

Worked across multiple B2B media platforms taking ownership of all advertising and sponsorship revenue on the respected products while working collaboratively with internal teams to create the best products services for our clients.

Outcomes & Responsibilities:

• Sold multiple advertising channels to clients including, print, digital and bespoke advertising along with event sponsorships.
• Built and maintained strong relationships with C-Suite clients.
• Achieved and surpassed sales targets month in and month out.
• Worked collaboratively with all departments to build the best platforms for our readers. This includes, editorial, production, design, digital and events team.
• Co-launched SMSF Adviser in 2013 which won re-launch of the year award at Publisher Australia awards.
• Co-led IFA & Investor Daily back to major success after purchase and take over of previously owned failing products.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base