Terry Hurst
Brisbane,Australia
Summary
Dedicated professional prepared to bring extensive expertise and results-oriented approach to Specialist role. Known for effectively managing tasks and supporting organizational goals through collaborative efforts and adaptive strategies. Recognized for excellent communication and analytical skills, ensuring seamless operations and consistent outcomes.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing and Creative Specialist
Acres Group
01.2023 - Current
- Market research, stakeholder engagement & sponsor acquisition
- Retail, event and digital marketing strategy and implementation
- Social media management & content creation
- Graphic design, video production & illustration
- E-commerce website design, construction & SEO
- Developed & executed digital strategy for Baralaba Bash Music Festival
- Designed and launched e-commerce website for the Baralaba Bash Music Festival
- Grew organic social media engagement by 280% in 6 months
- Grew website traffic and sales by 2,500% over previous year
- Designed promotional tiles, animated reels, and videos for group Facebook and Instagram accounts
- Designed sponsor prospectus for Baralaba Bash and other events
Assistant Director – Creative Director/Creative Services Manager
Australian Government Therapeutic Goods Administration
01.2019 - 01.2023
- Campaign creative direction and lead
- Brand design, development & management
- Development, execution & review of communication strategies & campaigns
- Writing executive communications
- Internal communications & Stakeholder engagement
- Graphic design & desktop publishing
- Video production/post-production & scriptwriting
- Social media planning & content creation
- Project management & planning
- Creative procurement
- Web UI/UX & wireframing & authoring
- Team leadership management (2-4 people)
- Assisting with media enquiries
- Internal advocacy
- Delivered multiple BTL communication campaigns
- E.g
- COVID, vaping, vaccine hesitancy
- Re-branded the TGA & Office of Drug Control (ODC)
- Conceived & created event promotion for International Medical Device Regulators Forum (IMDRF) 2022
- Developed event branding & imagery for multiple multilateral meetings
- Photography of Prime Minister & foreign delegations
- Photography of first COVID vaccine tested in Australia
- Assisted with embedding webcasting & webinar services to improve stakeholder communications
- Established & embedded a video production capability within the department
- Grew the department YouTube channel by 900%
- Co-founded staff innovation network improving operational efficiencies
- Delivered multiple SharePoint intranet sites improving communications
Assistant Director – Creative Services Manager
Australian Government Department of Health
01.2015 - 01.2016
- Communications project oversight & management
- Campaign strategy & coordination
- Graphic design and campaign creative
- Typesetting & desktop publishing
- Video post-production
- Social media content creation – animated & static
- Internal & external stakeholder engagement
- Team leadership and management (5 people)
- Oversight of all creative procurement for Health portfolio
- Led and implemented a $1.2M Below the line communication campaign helping millions of people
- Led and implemented team digital project management systems to improve project tracking
Assistant Director – Creative Director
Department of Social Services
01.2014 - 01.2015
- Campaign creative direction
- Brand management
- Graphic design, desktop publishing
- Videography & photography services
- Video post-production
- Stakeholder engagement & management
- Team leadership and management (4 people)
- Oversight of all creative procurement
- Designed campaign creative for external communications
- Embedded a full service in-house creative team
- Designed & project managed delivery of an award winning DSS annual report
- Conducted an internal review of departmental stakeholder engagement functions
- Restructured creative procurement processes to align with Australian Government procurement rules, saving the department and taxpayers over $200,000 pa
- Provided tender assessment for communication services
Assistant Director – Communications and Publications Manager
Department of Immigration & Citizenship
01.2012 - 01.2013
- Campaign creative direction
- Brand management
- Graphic design, desktop publishing & typesetting
- Photography services
- Video post-production
- Stakeholder engagement & management
- Team leadership and management (4 people)
- Management of all divisional web authoring
- Divisional oversight of copywriting and coordination of ministerial talking points, media releases and responses
- Project management, logistics & procurement
- Provided creative direction and brand management for 2012 & 2013 national Harmony Day campaign
- Designed & delivered an accessible Harmony Day website and promotional collateral
- Provided governance for the Australian Multicultural Council (AMC) website, divisional content on immi.gov.au, and department intranet
- Designed & delivered multiple high profile publications promoting benefits of multiculturalism and social diversity
Education
Master of Studies - Marketing & Communications
Australian National University
Canberra, ACT12-2027
Skills
- Customer relations
- Expert problem solving
- Analytical thinking
- Documentation management
- Quality assurance
- Management collaboration
- Advanced communication
- Quality assessment
- Root-cause analysis
- Resource allocation
- Team collaboration
- Stakeholder engagement
- Schematics interpretation
- Continuous improvement
Certification
- Diploma of Applied Arts (Graphic Design)
- Certificate IV Business Frontline Management
- Certificate II 3D animation
- Certificate IV Small Business Management
- ANU - Master of Studies (Marketing & Communications) In progress
Timeline
Marketing and Creative Specialist
Acres Group
01.2023 - Current
Assistant Director – Creative Director/Creative Services Manager
Australian Government Therapeutic Goods Administration
01.2019 - 01.2023
Assistant Director – Creative Services Manager
Australian Government Department of Health
01.2015 - 01.2016
Assistant Director – Creative Director
Department of Social Services
01.2014 - 01.2015
Assistant Director – Communications and Publications Manager
Department of Immigration & Citizenship
01.2012 - 01.2013
Master of Studies - Marketing & Communications
Australian National University
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