Thais Havel

*Publisher: Web Portal, Podcast.

• Researched industry trends to craft compelling advertising content resonating with target demographics.
• Present creative proposals for client approval, ensuring all components are by correct branding.
• Increased brand visibility by developing and executing creative advertising campaigns.

*Creative Advertising Agency.

• Kickstart operations of a white labelling branding and creative agency in Australia from scratch, developing and managing sales and marketing consulting services and being accountable for all business administration.
• Directed and managed all administrative and business operations for a digital marketing business, overseeing lead generation efforts and providing support to a diverse portfolio of over 20 small businesses.
• Handled all inbound phone calls, emails and services enquiries. Managed invoicing, cost management and budgeting processes.
• Managing clients Social Medias Content, copywriting and ads.
• Prepared and sent comprehensive monthly client reports, providing valuable insights and performance updates that kept our clients well-informed and involved in their marketing strategies.
• Revolutionized customer experiences by implementing a range of effective communication strategies, driving further leads and significantly enhancing customer satisfaction.

*Freelancer.

• Marketing consultant.
• Identified vital market trends and adjusted advertising strategies to maximize impact and reach.
• Multiple branding & visual Identity project development.
• Managing & promoting events for clients.

Achievements:

*Ozzy Connection: I created this project to promote Australia for the international student market in Brazil. It provides information about academic life in Australia, English schools, vocational courses, universities, and partners. I advertised through releases in digital media channels, online publishers' advertising spaces, and social media influencers. I negotiated two scholarships (value 20K) and sold a particular project for a student agency for a 5K monthly campaign.

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*Print Magazine.

• Negotiated favourable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
• Outbound calls to existing customers to upsell advertising packages.
• Helped customers determine the design and layout of sold and spec ads.

*Publisher: Print Magazine.

• Created and presented media and advertising packages to prospective customers for the start-up magazine.
• Sourcing and meeting potential clients.
• Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.

* Company: International Student Agency

• Communicated social media campaign success and status reports to management by outlining progress and analyzing known performance indicators.
• Managed the process for students from Brazil, providing guidance and support to integrate them into the educational system and culture, handling an average of 20+ students weekly.
• Monitored online advertising content by performing minor maintenance and providing informed input on approachability and design.
• Used Salesforce to track and manage student interactions and all communications.
• Conducted weekly face-to-face workshops to guide integration into Australian culture.
• Acted as a reliable point of contact for ongoing support.
• Create and maintain accurate client information in the company's CRM system.
• Visa Procedures.

Achievements:

*Increased student retention by 95% by implementing strategies focused on building and maintaining relationships.

* Publisher: Web Portal and Events.

• Business development, Project and Sales management.
• Developed and delivered custom solutions that provide and deliver ROI to customers.
• Developed sales pipelines.
• Monitored KPIs.
• Generated revenue growth by securing new clients and expanding services for existing accounts.
• Build relationships with key partners & public relations.
• Mentored junior team members, fostering a collaborative work environment that encouraged professional development and skill-building opportunities.

Achievements :

*Created and spearheaded a successful unique project in the market, product launches with comprehensive marketing plans that included print, digital, and social media platforms and a big launched event, which I sold for a government company as sponsored, valued at 660K revenue.

*OOH & DOOH Advertising.

• Developed budgets and projections for the advertising campaign.
• Created client proposals and managed a sales team throughout the process. Sales KPIs Generate and follow up on Leads.
• Business Presentations.
• Preparation of sales collateral and training for the sales team.
• Coached account executives in sales and fulfilment strategies.
• Set department budgets according to revenue and expense projections.

* Publisher: Print & Digital Magazine, Web Portal, Sponsorship Projects and Events.

• Business Development & Project Management.
• Build relationships with key media contacts, liaising with clients regarding press campaigns.
• Business presentations, creative sponsorship projects, digital media/online publisher advertising spaces and solutions.
• Established strong partnerships with key industry influencers to expand company reach and increase credibility among potential clients.
• Bring clients and update them on press campaign stakeholders.
• Advertising agencies and direct clients.
• Analysed PR coverage and provided written reports.
• Increased advertising revenue by developing and implementing strategic sales plans tailored to client needs.
• Collaborated with cross-functional teams to create integrated marketing campaigns that drove sales growth.

Achievements:

* Company development from scratch from a free magazine to sell in the best newspaper agencies nationwide.

* Developed a very successful social media and online presence.

* Created sponsorship modelling projects for the market, increasing the company revenue between 100K and 500K yearly.

* I increased the company's profit within five years by 350%.

*Cinemas & theatre's Advertising & Indoor Media.

* Publisher: Web Portal, Print & Digital Magazines.

* Publisher: Print Magazine.