Overview
Work History
Education
Skills
Websites
Hobbies and Interests
References
Awards
Timeline
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Thea Pettifer

Sydney,NSW

Overview

6
6
years of professional experience

Work History

Freelance Marketing Consultant (Contract Roles)

Various Clients
03.2023 - 12.2024
  • Ensured timely and accurate social media and website updates, including copywriting and designing content for over 18k people on LinkedIn and 14k monthly visitors to company websites, and over 26k email communications recipients
  • Optimise different platforms using SEO, AdWords and captivating visual content to ensure they are engaging and shareable
  • Managed short-term projects requiring quick onboarding and immediate impact
  • Led project transition of email marketing and survey collection platforms
  • Resulted in saving the MFAA over 15k per annum and streamlined processes for optimised business operations
  • Mapped marketing calendar at the MFAA to increase engagement and drive traffic to our member portal, resulting in the most engaging month in a year
  • Assessed current use of CRM saving BVN 10k per annum
  • Established weekly and monthly reporting process within the marketing department of BVN, establishing tools and training the team about Google Analytics

Content Specialist

Winning Group
Sydney, Australia
09.2021 - 03.2023
  • Company Overview: Australia's largest online appliance retailer
  • Managed content and product journey for all furniture and lifestyle products across Australia & New Zealand from onboarding new products to sales analysis
  • Mapped out Australia & New Zealand marketing calendar to build brand awareness and drive engagement, establishing Andoo social media presence through organic reach
  • Conduct brand campaign operations and tracking
  • Tracked supply and demand of products and managed marketing materials based on these demands
  • Managed website to maintain strong customer experience
  • Australia's largest online appliance retailer
  • Managed interdepartmental content production, implementing a workflow system that streamlined content creation and approval processes, thereby increasing efficiency by 15% and ensuring consistent, timely flows of high-quality materials
  • Established and mapped social media content strategy
  • Developed and implemented a comprehensive website content plan

Content Adviser

Keypath Education
Melbourne, Australia
03.2020 - 09.2021
  • Company Overview: Consulting for RMIT Online under the Keypath Education group
  • Consulted with students from a range of backgrounds and time zones to understand career goals and give program recommendations based on experience, education, and emerging growth areas in Australia
  • Managed a pipeline of 200 prospective students, adhering to contact times and building strong relationships with each student
  • Assisted marketing and sustainability team to run campaigns and get projects across the line
  • Consulting for RMIT Online under the Keypath Education group
  • Achieved above average targets each study period

Content Executive

The Monkeys
Melbourne, Australia
04.2019 - 03.2020
  • Company Overview: An advertising agency in the account management department
  • Edited material for new business pitches, reports, and brand campaigns
  • Provided research assistance for the creative department to help with the ideation process
  • Reported on marketing trends for clients and presented these in PowerPoint presentations monthly
  • Analysed feedback from clients to communicate to the creative department to ensure work is on brand and the highest quality
  • Despatched work to relevant media sources, on time and within budget
  • Continuously aware of timelines and projects and involved in client catch ups to discuss current and future work
  • An advertising agency in the account management department
  • Assisted with new business pitches from ideation process to client presentations, helping to obtain the Australian Grand Prix Corporation account

Marketing and Communications Coordinator

K20 Architecture
Melbourne, Australia
07.2018 - 04.2019
  • Company Overview: Sustainable architecture firm and sister construction company, Longboat
  • Strategised, wrote and collated imagery for scheduling social media posts across Facebook, Instagram, and LinkedIn
  • Managed end-to-end process for evaluating new business opportunities, including preparing material, scheduling timings, drafting staff bios, estimating costings, and analysing win probability for tenders
  • Collaborated with cross-functional teams to ensure timely and accurate publishing of content
  • Sustainable architecture firm and sister construction company, Longboat
  • Developed comprehensive marketing budgets, allocating resources for photography, travel allowances, and advertising, resulting in a 20% increase in overall department efficiency

Education

Account Management for Tomorrow - Advertising

AdSchool Australia
Melbourne
01.2019

Bachelor of Media and Communication -

Swinburne University of Technology
Melbourne
01.2018

Skills

  • Relationship Management
  • Customer Service
  • Project Management
  • Ecommerce
  • Customer Experience

Websites

Hobbies and Interests

  • Design
  • Fashion
  • People
  • Literature
  • Communications
  • Open minded
  • Friends & family

References

  • Vera Meharg, Marketing Director, Zenith Interiors
  • Sam Awad, Product Manager, Winning Group

Awards

  • Swinburne Emerging Leader Program Award, 2017
  • Study Abroad Ambassador Scholarship, 2016
  • Academic excellence in Photography and English at Dickson College, 2011, 2012

Timeline

Freelance Marketing Consultant (Contract Roles)

Various Clients
03.2023 - 12.2024

Content Specialist

Winning Group
09.2021 - 03.2023

Content Adviser

Keypath Education
03.2020 - 09.2021

Content Executive

The Monkeys
04.2019 - 03.2020

Marketing and Communications Coordinator

K20 Architecture
07.2018 - 04.2019

Account Management for Tomorrow - Advertising

AdSchool Australia

Bachelor of Media and Communication -

Swinburne University of Technology

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Thea Pettifer