JAMES MAZE
Sales Manager | Account Manager
Alexandra Hills
Summary
An energetic, results-driven Sales Manager who has demonstrated success exceeding sales within the business-to-business space. Focused on creating genuine relationships with major retailers and independent distributors, which has enabled the activation of products, expansion of categories, and increase of the bottom line. Confidently turns strategic priorities into operational actions with confidence facilitating product demonstrations, leading merchandising tasks, and managing account call-cycle. Recognised for seeking up/cross-selling opportunities, utilising tools to keep on top of leads, and empowering sales professionals to unlock their selling potential. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Overview
23
23
years of professional experience
Work History
Regional Sales Manager
Autobacs Australia
03.2024 - 06.2025
- Developed and maintained positive relationships with clients in assigned in SEQLD, West QLD and NT.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships. 2 accounts had 200% increase on LY.
- Serve as a voice‑of‑customer, providing feedback to senior management and brand partners to inform product enhancements, support offerings, or marketing strategies.
- Provide regular reporting on field activity, sales performance, competitor insights, and customer satisfaction to company leadership.
Sales Manager
Yamaha Music Australia
07.2016 - 02.2024
- Led the development and implementation of sales strategies to build Yamaha Music Australian’s AV business throughout the QLD state.
- Uplifted the capabilities of 11 sales professionals, enabling each person to deliver strategic priorities and achieve desired targets.
- Fostered meaningful relationships with major retailers and independent distributors (dealer network).
- Managed a $6M sales budget, from setting clear goals to monitoring performance and reporting back to the National Sales Manager.
- Strategically influenced a large dealer network to increase the range of Yamaha products in store.
- Supported the dealer network with inventory control, product training, and merchandising.
- Documented dealer opportunities, competitor pricing, incentives, and promotional ideas in SAP and/or Salesforce.
- Appointed as a National Account Manager for nine months to oversee ‘Betta Electrical’ across 198 stores, which entailed:
- Developing and implementing account strategies to create value propositions and pursue growth opportunities.
- Conducting market and account analysis to identify potential leads, industry trends, and competitive landscape.
- Maintaining a contact cycle to ensure customer satisfaction and fulfil any requests.
- Achieved desired sales targets from launching 16% of 100 products into major retailers to generating $40K per month.
- Introduced a new headphone category, which generated an additional $20K per month.
- Maintained sales performance despite overhead reduction (11 to 5) and significant decline of Yamaha products.
Account Executive
TEAC Australia
01.2012 - 06.2016
- Worked as part of a team of three in QLD to deliver against a $10M sales budget and drive new business through the door.
- Managed all aspects relating to account creation, sales, training, and merchandising activities for >100 accounts.
- Built strong relationships with owners, proprietors, and store personnel to create a genuine value-added partnership.
- Promoted TEAC's product range, features and benefits while looking at opportunities to up/cross-sell existing and new products.
- Enabled distributors to market products effectively, including offering promotional ideas and key marketing messages.
- Managed visits from presenting new products to monitoring existing sales, reviewing stock on hand and addressing any concerns.
- Received the Northern QLD Representative of the Year Award for The Good Guys in 2013.
- Achieved all personal sales targets, which was one of the highest results for the team.
Account Manager
Avico Electronics
02.2008 - 01.2012
- Sold Avico products into existing accounts (>250) while identifying new business development opportunities.
- Managed the merchandising of products at store, including rotating slow-moving stock and taking care of returns.
- Introduced new models, which involved completing product demos in-store, training staff, and supporting promotional activities.
- Kept abreast of industry trends by participating in trade conferences and building relationships with key players.
- Successfully gained back businesses with accounts that had previously left due to poor service.
- Sold over 2500 audio video accessory type products into accounts such as JB Hi-Fi, The Good Guys, Bi-Rite and Retravision.
Browns Goods Manager
Harvey Norman
01.2007 - 02.2008
- Managed flat panel, home theatre, audio and camera categories for the electrical franchise.
- Exceeded previous sales by 30% and was promised to become a Franchisee.
Floor Manager
JB Hi-Fi
06.2002 - 01.2007
- Managed the entire store operations from opening to closing, customer liaison, sales, and team leadership (up to 45 employees)
Education
Bachelor of Commerce -
Newcastle University
Skills
- Sales planning
- Customer-focused selling
- B2B sales expertise
- Account Management
- Targeted lead generation
- Business Development
- Stakeholder relationship management
- Collaborative team management
- Employee coaching
- Data analysis and reporting
- Experience in CRM applications
Professional Development
- Bronze Medallion
- First Aid Certificate
- Front Development Course
- Retail Operations Combined II & III
- Panasonic Home Theatre Training
Timeline
Regional Sales Manager
Autobacs Australia
03.2024 - 06.2025
Sales Manager
Yamaha Music Australia
07.2016 - 02.2024
Account Executive
TEAC Australia
01.2012 - 06.2016
Account Manager
Avico Electronics
02.2008 - 01.2012
Browns Goods Manager
Harvey Norman
01.2007 - 02.2008
Floor Manager
JB Hi-Fi
06.2002 - 01.2007
Bachelor of Commerce -
Newcastle University
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