THEO ZOUMAS

• Formulating and executing the partnerships marketing strategy with a focus on volume and new customers.
• Strengthened relationships with key enterprise partners via regular collaboration on joint campaigns, driving incremental volume and new customers to the platform across owned, paid and earned channels.
• Utilising data and analytics to inform campaign strategy and drive product optimisation.
• Working closely with key stakeholders across all areas of the business, communicating a clear and strategic approach to growth for partners activity.
• Collaborated with cross-functional teams to develop integrated marketing plans for partner activity, meeting targeted goals.
• Improved partner satisfaction through prompt resolution of issues and concerns, fostering long-term relationships.
• Guided creative development for co-branded assets such as digital banners, print collateral, email templates ensuring brand compliance from both parties.

• Lead the yearly marketing plans and strategy, alongside the Marketing leads, designed to drive brand awareness ultimately leading to increased leads and sales
• End-to-end campaign management and management of the +6M budget, forecasting and managing all activity set for the financial year
• Leading always-on baseline media strategy, reporting on performance across all campaigns and optimizing based on performance
• Lead and project managed the development of web and content UX for the customer journey
• Managing cross-functional teams and in-direct reports, bringing national brand and communication strategic initiatives to life.
• Managing and working with media and creative agencies, ensuring all campaigns are within budget and within the agreed timeline.

• Key lead for the Bank of Queensland and Maserati accounts, reporting directly to the General Manager.
• Full end to end campaign management, overseeing and managing all integrated ATL campaigns across all mediums.
• Working closely with strategy and creative to ensure all creative briefs solved the client needs to drive success and meeting the proposition set to us as a team.
• Managing of a team of 3, mentoring and driving their careers in the industry and within the agency.
• Creative concept presentations to clients, ensuring all creative being dispatched is of the highest quality and on brand.
• Full finance management including managing accruals, invoicing, budgeting, managing the scope of work tracker, ensuring monthly forecasts are being met.

• Key lead on the AMP, InvoCare Funerals and the Australian Turf Club accounts, reporting directly to the Business Lead.
• Full end to end campaign management, overseeing and managing all integrated ATL campaigns across all mediums.
• Working closely with strategy and creative to ensure all creative briefs solved the client needs to drive success and meeting the proposition set to us as a team.
• Managing a team of 2, mentoring and help driving their careers in the industry and within the agency.
• Creative concept presentations to clients, ensuring all creative being dispatched is of the highest quality and on brand.
• Full finance management including managing accruals, invoicing, budgeting, managing the scope of work tracker, ensuring monthly forecasts are being met.

• Key lead American Express (AU & NZ – 360 Partnerships, Small Business and Acquisitions divisions), reporting directly to the Business Lead, with campaign budgets of $2M+.
• Full end to end campaign management, overseeing and managing all integrated ATL campaigns across all mediums.
• Working closely with strategy and creative to ensure all creative briefs solved the client needs to drive success and meeting the proposition set to us as a team.
• Managing a of a team of 3, mentoring and driving their success within in the industry and the agency.
• Creative concept presentations to clients, ensuring all creative being dispatched is of the highest quality and on brand.
• Full finance management including managing accruals, invoicing, budgeting, managing the scope of work tracker, ensuring monthly forecasts are being met.

Various account service roles at different agencies.

• Cheil Worldwide - January 2010 - January 2011
• Momentum Worldwide - January 2008 - January 2010
• Ogilvy Sydney - June 2007 - December 2007
• IdeaWorks - Dec 2005 - May 2007