Summary
Overview
Work History
Education
Skills
Certification
Timeline
visa & work rights
Generic

THI THU HUONG (HEIDI) NGUYEN

QLD

Summary

Performance-driven digital marketer with 5+ years across SEO, analytics, content strategy, and paid media. Proven results in local SEO uplift, technical audits, full-funnel campaign management, and high-converting content. Completing a Master of Marketing (GPA 6.1/7) at Griffith University. Brisbane-based with long-term commitment to Australia; eligible for full-time work under current and upcoming visas.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Freelance Digital Consultant & Content Writer

Freelancer
07.2018 - Current
  • Deliver long-form, search-optimised content and high-converting landing pages; plan and produce social content and ad creatives.
  • Design and ship pages in Wix and Lovable.dev with on-page SEO, tagging, and conversion tracking.
  • Clients: Atlantic Business Interiors (Canada), Remos, The Gioi Do Tap, Anycaptcha, Kenny Luxury, Helen Bridal, An Phuc Architecture, Hotmailbox.

Intermediate Digital Marketing Specialist

Sun Life Vietnam
11.2021 - 09.2023
  • Managed and optimised 50+ Google Business Profiles, lifting local visibility by 42% (Search/Maps impressions, direction requests, profile interactions) via category strategy, NAP hygiene, review/UGC management, and fresh media.
  • Led technical SEO audits and implementations using SEMrush, GSC, GA4, BrightEdge—covering crawl/indexing, Core Web Vitals, schema, canonicals, hreflang, redirects, and IA.
  • Embedded SEO with developers, CX, and creative—acceptance criteria, template/component reviews, intent-led copy, internal-linking plans.
  • Ran QA/UAT across digital properties with AEM, Jira, Qualtrics—pre/post-release testing, accessibility checks, analytics/tag validation.
  • Implemented tracking and reporting via GTM, GA4, PageSpeed Insights, Vidyard—event design, data-layer specs, and actionable dashboards.
  • Built SEO content frameworks (topic clusters, briefs, on-page templates), driving a 38% uplift in organic blog traffic.
  • Design & creative: Produced on-brand social and ad creatives in Canva (static, carousel, Stories/Reels/TikTok); built templates and brand kits to speed turnaround and ensure consistency.
  • AI-assisted content: Leveraged ChatGPT, Copy.ai, Descript, Midjourney for ideation, copy variants, captions/voiceovers, and rapid asset iteration—human-edited and brand-safe.
  • Paid media (concise): Managed Google, Meta, TikTok ads end-to-end—pixel/tag setup, audience & creative testing, prospecting/retargeting mix, weekly optimisation to CPA/ROAS with clear reporting.
  • Executed multi-channel campaign assets featuring Miss Vietnam H’Hen Niê, contributing to 75M+ views across TikTok & Facebook.
  • Coordinated messaging alignment and stakeholder approvals across brand, PR, legal, and creative.

Performance Content Marketing Specialist

Sun Life Vietnam
09.2020 - 10.2021
  • Created data-driven content that increased pageviews and supported campaign KPIs.
  • Launched a Facebook contest reaching 1.7M impressions and 5,000+ interactions.
  • Supported UGC initiatives, visual content production, and creative copywriting.

Marketing Intern

Sun Life Vietnam
11.2019 - 08.2020
  • Scheduled social content, managed community responses, and supported internal events.
  • Assisted with competition setup, prize fulfilment, and marketing admin.

Education

Master of Marketing -

Griffith University
07.2025

Bachelor of Economic Law - undefined

Banking University of Ho Chi Minh City
01.2020

Skills

  • Analytics & Tagging: GA4, Google Search Console, Google Tag Manager (GTM), Google Ads, UTM design
  • SEO: SEMrush, BrightEdge, Google Business Profiles (GMB), technical SEO (CWV, schema, canonicals, hreflang), PageSpeed Insights
  • Paid Media: Google Ads, Meta Ads, TikTok Ads (pixel/tag setup, testing, optimisation to CPA/ROAS)
  • Web/CMS: WordPress, Wix, Adobe Experience Manager, Lovabledev, Coveo Search, Rebrandly, Vidyard
  • Design & AI Tools: Figma, Canva; ChatGPT, Copyai, Descript, Midjourney
  • Content & Strategy: Content marketing, briefs & frameworks, internal linking/IA, reporting & dashboards
  • Automation/CRM: Acoustic, OA Zalo, Mailchimp

Certification

Google Ads AI-Powered Performance Ads, 2025

Timeline

Intermediate Digital Marketing Specialist

Sun Life Vietnam
11.2021 - 09.2023

Performance Content Marketing Specialist

Sun Life Vietnam
09.2020 - 10.2021

Marketing Intern

Sun Life Vietnam
11.2019 - 08.2020

Freelance Digital Consultant & Content Writer

Freelancer
07.2018 - Current

Bachelor of Economic Law - undefined

Banking University of Ho Chi Minh City

Master of Marketing -

Griffith University

visa & work rights

Student visa (subclass 500) valid until 30 Aug 2025. Bridging visa A for Partner visa (subclass 820) granted, activating 31 Aug 2025 with full work rights. Brisbane-based.

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THI THU HUONG (HEIDI) NGUYEN