THI THU HUONG (HEIDI) NGUYEN
QLD
Summary
Performance-driven digital marketer with 5+ years across SEO, analytics, content strategy, and paid media. Proven results in local SEO uplift, technical audits, full-funnel campaign management, and high-converting content. Completing a Master of Marketing (GPA 6.1/7) at Griffith University. Brisbane-based with long-term commitment to Australia; eligible for full-time work under current and upcoming visas.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Freelance Digital Consultant & Content Writer
Freelancer
07.2018 - Current
- Deliver long-form, search-optimised content and high-converting landing pages; plan and produce social content and ad creatives.
- Design and ship pages in Wix and Lovable.dev with on-page SEO, tagging, and conversion tracking.
- Clients: Atlantic Business Interiors (Canada), Remos, The Gioi Do Tap, Anycaptcha, Kenny Luxury, Helen Bridal, An Phuc Architecture, Hotmailbox.
Intermediate Digital Marketing Specialist
Sun Life Vietnam
Ho Chi Minh City, Vietnam
11.2021 - 09.2023
- Managed and optimised 50+ Google Business Profiles, lifting local visibility by 42% (Search/Maps impressions, direction requests, profile interactions) via category strategy, NAP hygiene, review/UGC management, and fresh media.
- Led technical SEO audits and implementations using SEMrush, GSC, GA4, BrightEdge—covering crawl/indexing, Core Web Vitals, schema, canonicals, hreflang, redirects, and IA.
- Embedded SEO with developers, CX, and creative—acceptance criteria, template/component reviews, intent-led copy, internal-linking plans.
- Ran QA/UAT across digital properties with AEM, Jira, Qualtrics—pre/post-release testing, accessibility checks, analytics/tag validation.
- Implemented tracking and reporting via GTM, GA4, PageSpeed Insights, Vidyard—event design, data-layer specs, and actionable dashboards.
- Built SEO content frameworks (topic clusters, briefs, on-page templates), driving a 38% uplift in organic blog traffic.
- Design & creative: Produced on-brand social and ad creatives in Canva (static, carousel, Stories/Reels/TikTok); built templates and brand kits to speed turnaround and ensure consistency.
- AI-assisted content: Leveraged ChatGPT, Copy.ai, Descript, Midjourney for ideation, copy variants, captions/voiceovers, and rapid asset iteration—human-edited and brand-safe.
- Paid media (concise): Managed Google, Meta, TikTok ads end-to-end—pixel/tag setup, audience & creative testing, prospecting/retargeting mix, weekly optimisation to CPA/ROAS with clear reporting.
- Executed multi-channel campaign assets featuring Miss Vietnam H’Hen Niê, contributing to 75M+ views across TikTok & Facebook.
- Coordinated messaging alignment and stakeholder approvals across brand, PR, legal, and creative.
Performance Content Marketing Specialist
Sun Life Vietnam
Ho Chi Minh City, Vietnam
09.2020 - 10.2021
- Created data-driven content that increased pageviews and supported campaign KPIs.
- Launched a Facebook contest reaching 1.7M impressions and 5,000+ interactions.
- Supported UGC initiatives, visual content production, and creative copywriting.
Marketing Intern
Sun Life Vietnam
Ho Chi Minh City, Vietnam
11.2019 - 08.2020
- Scheduled social content, managed community responses, and supported internal events.
- Assisted with competition setup, prize fulfilment, and marketing admin.
Education
Master of Marketing -
Griffith University
07.2025
Bachelor of Economic Law - undefined
Banking University of Ho Chi Minh City
01.2020
Skills
- Analytics & Tagging: GA4, Google Search Console, Google Tag Manager (GTM), Google Ads, UTM design
- SEO: SEMrush, BrightEdge, Google Business Profiles (GMB), technical SEO (CWV, schema, canonicals, hreflang), PageSpeed Insights
- Paid Media: Google Ads, Meta Ads, TikTok Ads (pixel/tag setup, testing, optimisation to CPA/ROAS)
- Web/CMS: WordPress, Wix, Adobe Experience Manager, Lovabledev, Coveo Search, Rebrandly, Vidyard
- Design & AI Tools: Figma, Canva; ChatGPT, Copyai, Descript, Midjourney
- Content & Strategy: Content marketing, briefs & frameworks, internal linking/IA, reporting & dashboards
- Automation/CRM: Acoustic, OA Zalo, Mailchimp
Certification
Google Ads AI-Powered Performance Ads, 2025
Timeline
Intermediate Digital Marketing Specialist
Sun Life Vietnam
11.2021 - 09.2023
Performance Content Marketing Specialist
Sun Life Vietnam
09.2020 - 10.2021
Marketing Intern
Sun Life Vietnam
11.2019 - 08.2020
Freelance Digital Consultant & Content Writer
Freelancer
07.2018 - Current
Bachelor of Economic Law - undefined
Banking University of Ho Chi Minh City
Master of Marketing -
Griffith University
visa & work rights
Student visa (subclass 500) valid until 30 Aug 2025. Bridging visa A for Partner visa (subclass 820) granted, activating 31 Aug 2025 with full work rights. Brisbane-based.