Thomaz Zanetic
Naremburn,NSW
Summary
Proactive and results-driven E-commerce Manager & Digital Marketing Specialist with four years of proven success in driving revenue growth through strategic initiatives. Specialised in managing end-to-end operations, optimising digital marketing campaigns, and leveraging creativity and visual communication to drive engagement.
Overview
12
12
years of professional experience
Work History
E-Commerce & Digital Marketing Manager
Eesome Collective
06.2020 - Current
- Develop and implement e-commerce strategies, resulting in a 35% increase in sales revenue over the last two years.
- Manage end-to-end operations of e-commerce store on Shopify platform, including product uploads, inventory management, and order processing.
- Create, implement and optimise digital marketing campaigns across Google Ads and Meta Ads platforms, having increased website traffic by 172% in the last two years, with a x% growth in conversions and xx% growth in ad-generated sales within this period.
- Develop and manage EDM campaigns, including design, A/B testing, performance analysis, and optimization strategies. In the last 12 months, EDM campaigns have achieved a 71% increase in conversions, with 29% of total revenue coming from email and SMS marketing.
- Implement various marketing automation workflows, including lead nurturing, abandoned cart recovery, cross-selling, discount reminder, and customer re-engagement, resulting in 33% of total revenue coming from flows.
- Design a wide array of digital marketing collateral, including website banners, email templates, digital ads and social media visuals to support brand awareness and promotional campaigns.
- Source new brands through trend spotting, market research, and competitor analysis. Successfully onboarded two new brands in 2023, contributing to 18% of total yearly revenues. Currently managing the pipeline for two additional brand launches scheduled for completion by June 2024.
- Cultivate strong relationships with suppliers through hands-on management of the order fulfilment process, ensuring accuracy, timeliness, and adherence to quality standards.
- Deliver comprehensive customer support, assisting with product information, order status, returns & exchanges, and resolving issues promptly to ensure high customer satisfaction and retention.
- Developed a loyalty program that substantially increased customer loyalty and retention, resulting in a threefold increase in revenue generated from loyalty initiatives over the past 12 months.
- Integrated a review tool into the website, increasing customer confidence and empowering the business to address and resolve issues and complaints more effectively.
Managing Director
HeyHome Accommodation
06.2016 - 05.2020
- Managed student accommodation share houses, facilitating communication between property owners/real estate agents and tenants. Responsibilities encompassed overseeing daily operations including tenant screening, maintenance coordination, conducting routine property inspections, and maintaining accurate financial records.
Co-Founder and Creative Director
Lumina Creative
01.2013 - 12.2016
- Built and managed WordPress websites, including customising themes, installing plugins, and ensuring functionality and responsiveness across devices.
- Oversaw digital marketing campaigns on Google and social media platforms, analysing performance metrics and implementing adjustments to maximize ROI.
- Developed brand identity for clients, including logo design, colour palettes, typography, and other visual elements.
- Created various graphic design materials such as brochures, flyers, business cards, social media graphics, banners, signage, and other marketing collateral for print and digital use.
- Worked closely with clients to understand their needs, preferences, and objectives.
Photo and Video Editor
Ozsale
03.2012 - 12.2012
- Edited and retouched photos to remove imperfections and enhance visual appeal using Adobe Photoshop, Lightroom, Premiere Pro, and After Effects.
- Contributed to the development of marketing materials, social media content, and promotional campaigns.
- Created short-form videos, animated gifs and motion graphics for use in website and social media channels.
Education
Professional Development
Advanced Diploma - Business Management
Central College
Sydney09.2011
Bachelor of Arts - Tourism And Events
Universidade Anhembi Morumbi
Sao Paulo, Brazil12.2004
Skills
- Extensive experience with Shopify features, apps, and integrations
- Google Ads and Meta Ads > goal setting, campaign setup, optimisation, reporting
- EDM campaign management Klaviyo and Mailchimp
- Workflow automation
- Advanced graphic design, photo and video editing skills Proficient in Adobe Creative Suite
- Ability to nurture collaborative relationships with a diverse range of internal and external stakeholders, including contractors, vendors, and customers
- Rapid learner: able to quickly grasp new concepts, tools, and technologies
- Strong data-driven approach
Timeline
E-Commerce & Digital Marketing Manager
Eesome Collective
06.2020 - Current
Managing Director
HeyHome Accommodation
06.2016 - 05.2020
Co-Founder and Creative Director
Lumina Creative
01.2013 - 12.2016
Photo and Video Editor
Ozsale
03.2012 - 12.2012
Professional Development
Advanced Diploma - Business Management
Central College
Bachelor of Arts - Tourism And Events
Universidade Anhembi Morumbi