Summary
Overview
Work History
Education
Skills
Timeline
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Tiago Freitas

Cabarita Beach

Summary

As an accomplished Marketing Coordinator with a strong passion for digital strategy, I bring a wealth of experience driving brand growth and fan engagement across multiple digital platforms. With expertise in leading high-performing campaigns for globally recognized brands like Billabong, Quiksilver, and DC Shoes, I excel in creating innovative media strategies that deliver exceptional results, including a ROAS of up to 20:1 and lead acquisition campaigns generating over 50,000 new leads. My collaborative approach, combined with a deep understanding of data analysis and emerging trends, allows me to craft compelling digital marketing strategies that resonate with audiences. Additionally, as a music producer with over half a million streams on Spotify, I have a unique understanding of the music industry and the power of storytelling to connect artists with their fans.

Overview

10
10
years of professional experience

Work History

Marketing Coordinator

Liberated Brands
06.2024 - Current

Liberated Brands is a global lifestyle and action sports company that manages iconic brands like Billabong, Quiksilver, Roxy, Volcom, and DC Shoes across the Australian and international markets.

  • Developed and executed full-funnel digital marketing campaigns across Meta, TikTok, Pinterest, and Google Ads, supporting five globally recognized lifestyle brands under Liberated Brands Australia.
  • Delivered outstanding campaign performance with ROAS reaching up to 20:1, driving both revenue and long-term brand engagement through innovative media strategies.
  • Played a key role in cross-functional lead generation campaigns, helping acquire over 50,000 new leads and significantly growing brand CRM databases and fan communities.
  • Built and optimized data-driven media plans tailored to audience behaviour and platform performance, enhancing targeting accuracy and increasing qualified traffic and conversions.
  • Interpreted performance data and audience insights to inform creative direction and refine campaign strategy, ensuring KPI alignment across all digital initiatives.
  • Stayed on the pulse of digital trends and social media innovation—leveraging emerging formats (e.g., Reels, TikTok, Shorts) to boost reach, fan interaction, and cultural relevance.

Marketing Coordinator

B. Social Creative Studio
01.2022 - Current
  • Company Overview: B
  • Social is a digital marketing agency passionate about finding creative marketing solutions for businesses
  • Assisted in the creation and execution of marketing campaigns on different channels, such as Instagram, Facebook, TikTok, and Pinterest
  • Developed SEO strategies that increased clients' website traffic by 32%
  • Planned and executed paid social campaigns, achieving an average ROI increase of 21%
  • Identified and engaged potential influencers and partners for collaborations, enhancing brand visibility and engagement up to 43%
  • Determined KPI metrics for each campaign in collaboration with clients
  • Monitored and analyzed social media and marketing metrics, leading to actionable insights that improved campaign performance
  • Conducted market research to identify trends and opportunities
  • B
  • Social is a digital marketing agency passionate about finding creative marketing solutions for businesses

Marketing Coordinator

Gig Produções
09.2016 - 11.2021
  • Company Overview: Gig Produções connects people through unique music events and unforgettable experiences
  • Planned and managed paid social media campaigns through effective targeting and segmentation, achieving a 15% increase in engagement
  • Identified, reached out to, and managed relationships with potential influencers and partners for collaborations, resulting in a 20% increase in event attendance
  • Monitored, analyzed, and reported on social media and marketing performance metrics, leading to improved campaign strategies
  • Assisted in developing and executing marketing campaigns across various channels, including Instagram, Facebook, TikTok, and Pinterest
  • Gig Produções connects people through unique music events and unforgettable experiences

Engineering Intern

Aceleradora d.E.
09.2015 - 09.2016
  • Company Overview: Aceleradora d.E
  • Is a company with 10+ years in the market helping clients develop and grow their businesses through innovation
  • Implemented a new project tracking system that improved workflow efficiency by 20%
  • Developed and executed a B2B digital marketing campaign that increased lead generation by 30%, attracting new business clients
  • Contributed to the development of three innovative digital products, resulting in successful product launches and client satisfaction
  • Participated in client meetings and presentations, effectively communicating technical concepts and contributing to a 15% increase in client engagement
  • Conducted comprehensive market research and competitive analysis, providing valuable insights for new digital marketing strategies and increasing market competitiveness for clients
  • Aceleradora d.E
  • Is a company with 10+ years in the market helping clients develop and grow their businesses through innovation

Education

Post Graduation - Marketing & Digital Media

Fundação Getulio Vargas
05.2019

Bachelor of Production Engineering - undefined

Universidade Federal de Minas Gerais
12.2016

Manufacturing & Design Engineering - undefined

Dublin Institute of Technology
06.2014

Skills

  • Digital Marketing Strategy
  • Data Analysis
  • Music Industry
  • Communication Skills
  • Effective Time Management
  • Partner Collaborations

Timeline

Marketing Coordinator

Liberated Brands
06.2024 - Current

Marketing Coordinator

B. Social Creative Studio
01.2022 - Current

Marketing Coordinator

Gig Produções
09.2016 - 11.2021

Engineering Intern

Aceleradora d.E.
09.2015 - 09.2016

Bachelor of Production Engineering - undefined

Universidade Federal de Minas Gerais

Manufacturing & Design Engineering - undefined

Dublin Institute of Technology

Post Graduation - Marketing & Digital Media

Fundação Getulio Vargas
Tiago Freitas