Summary
Overview
Work History
Education
Skills
Keyskillsandachievements
References
Timeline
Hi, I’m

Tia Li

Wetherill Park,NSW
Tia Li

Summary

Experienced and results-driven hotel Sales Manager with a demonstrated history of exceeding targets and fostering client relationships in the hospitality industry, driving a remarkable 100% growth in business event bookings post-COVID. Now seeking to leverage proven sales acumen and strategic planning skills in transitioning to a tech/SaaS Sales position, recognizing the pivotal role of technology in shaping the future landscape. Possessing a keen aptitude for adaptation and a relentless commitment to achieving results, I am eager to contribute to a dynamic organization dedicated to delivering innovative solutions to clients.

Overview

15
years of professional experience

Work History

Hilton Sydney, Hilton Group

Venue Sales Manager
06.2024 - Current

Job overview

Venue Sales Manager at Hilton Sydney, overseeing event sales for glass brasserie, Zeta Bar, and the Marble Bar (oldest bar of Sydnsy).

  • Drafting and dispatching proposals and contracts to clients.
    Managed approx. 20 or more inbound phone calls and 20 or more emails daily, ensuring efficient handling of every inquiry by the team.
  • Consistently reaching out to new clients to explore potential business opportunities and devising strategies for efficient outreach through cold emails and cold calls.
  • Strategized seasonal pricing for events and functions across all venues, resulting in effective negotiations with clients.
  • Managing master billings for clients.
  • Maintained oversight of special event sales status and promptly reported to Sales & Marketing Director and F&B Director.
  • Dispatching weekly venue reservation reports to relevant departments to promote seamless daily operations across the enterprise.
  • Accountable for converting client functions into F&B venues in collaboration with the MICE and event sales team.
  • Working closely with all venue managers to ensure client satisfaction.
    Collaborating with the Sales & Marketing Director and F&B Director to maximize revenue across all venues.
  • Collaborating closely with the marketing team to regularly renew marketing campaigns.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.

Hyatt Regency Sydney Australia

Venue Sales Manager
10.2021 - 06.2024

Job overview

Responsible for selling functions to corporate and leisure clients across various venues, including Zephyr, Sailmaker, Jackalberry, Lobby Lounge, and Dundee Arms. Active involvement in promoting and marketing our venues while understanding client requirements. Skillfully negotiating contracts and ensuring outstanding service delivery for events and functions.

  • Drafting and dispatching proposals and contracts to clients.
  • Managed approx. 20 or more inbound phone calls and 20 or more emails daily, ensuring efficient handling of every inquiry by the team.
  • Consistently reaching out to new clients to explore potential business opportunities and devising strategies for efficient outreach through cold emails and cold calls.
  • Strategized seasonal pricing for events and functions across all venues, resulting in effective negotiations with clients.
  • Managing master billings for clients.
  • Maintained oversight of special event sales status and promptly reported to Sales & Marketing Director and F&B Director.
  • Dispatching weekly venue reservation reports to relevant departments to promote seamless daily operations across the enterprise.
  • Accountable for converting client functions into F&B venues in collaboration with the MICE and event sales team.
  • Working closely with all venue managers to ensure client satisfaction.
  • Collaborating with the Sales & Marketing Director and F&B Director to maximize revenue across all venues.
  • Collaborating closely with the marketing team to regularly renew marketing campaigns.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.

Hyatt Regency Sydney Australia

Sale Coordinator/ MICE and Corporate
05.2021 - 10.2021

Job overview

Provided administrative support and coordinated sales activities in the hotel's sales department for efficient operation and effective client communication.

  • Drafting detailed proposals and contracts tailored to client needs and preferences
  • Compiling comprehensive weekly and monthly sales reports to inform strategic decision-making processes
  • Handling inquiries and facilitating seamless booking experiences for small room block reservations.

Hyatt Regency Sydney Australia

Corporate Leadership Trainee
10.2019 - 05.2021

Job overview

Developing leadership skills and a thorough understanding of different hotel departments by actively participating in cross-functional training across Human Resources, Food & Beverage, Kitchen, Finance, Engineering, Sales & Marketing , and Rooms Division.

Novotel Darling Harbour Sydney Australia

Front Office Agent (All-rounder)
10.2017 - 10.2019

Job overview

  • Managed daily operations of Front Office Department, overseeing customer check-ins and check-outs, preparing daily reports, and efficiently operating switchboard.
  • Handled responsibilities of managing hotel switch office independently as operator
  • Handled customer invoicing, credit card pre-authorizations, refunds, complaints, and room service orders.
  • Provided direct communication with department head and duty managers regarding customer service issues and operational updates.

Novotel Darling Harbour Sydney Australia

Conference and Event Operations
10.2016 - 10.2017

Job overview

  • Daily operations of the Conference and Event department including set-up and service for meetings and functions
  • Closely dealing and communicating with clients to arrange and provide exceptional services
  • Working closely with the managers in different teams, to ensure smooth running of events
  • Focused on customer satisfaction through providing excellent service during conferences and functions
  • Given responsibility for training new employees and supervising casual employees
  • Hosting small to medium size events individually.

Evergrande Group Performing Arts Company

Production Director
01.2014 - 01.2016

Job overview

  • Responsible for all choreographic aspects involved in company marketing campaign services
  • Created and managed show tours for company promotions, across 10 cities throughout China, 2015
  • Coordinating the marketing sales for dance choreography for entire client show, Guangzhou China New Year Festival 2014
  • Lead operations for the client show BaiHuaYingChun in the Great Hall of the People, Beijing, 2014
  • Lead Director for the opening ceremony for the China Football Super League in Guangzhou, 2014.

PINGCHENG ADVERTISING COMPANY

Choreographer, Assistant Production Manager
01.2013 - 01.2014

Job overview

  • Responsible for all company advertising campaign choreography creation, training, and execution
  • Multi-faceted production programs including videography, television commercial advertisements and live entertainment shows
  • Successfully produced the BBG Learning Machine Music Video and promotional advertisement under budget and tight time constraints in 2014
  • Managed all aspects of the Chimelong Water Theme Park commercial advertisement campaign in Guangzhou in 2013
  • Effectively orchestrated a successful advertisement video campaign for the Universal Dinosaur Theme Park Halloween Party in Changzhou in 2013.

CHIMELONG INTERNATIONAL RESORT, CIRCUS

Production Director
01.2010 - 01.2013

Job overview

  • Oversaw all aspects of diverse productions featuring multinational performers
  • Conceptualized and executed multi-disciplinary programs, coordinating up to 50 dancers/actors
  • Managed production budgets exceeding $1 million (USD), ensuring adherence to pre-defined schedules and objectives.

Education

Launchpad Academy
Sydney

07.2024

The Hotel School Sydney (Southern Cross University)
Sydney, Australia

Master of International Tourism and Hotel Management
01.2019

Beijing Dance Academy
Beijing, China

Bachelor of Contemporary Dance
01.2008

Beijing Dance Academy
Beijing, China

Diploma of Chinese Traditional Dance
01.2004

Skills

  • Customer relationship management - Proficiency in using CRM tools to track leads, manage sales pipelines, and maintain strong relationships with prospects and customers
  • Negotiation skills - Expertise in negotiating contracts, pricing, and terms to close deals that are beneficial for both customer and company
  • Solution selling - Ability to identify customer pain points and tailor SaaS solution to meet their specific needs, positioning product as ideal solutions
  • Communication Skills - Strong verbal and written communication skills to clearly convey complex concepts, engage prospects, and build rapport with clients
  • Lead Generation & Prospecting - Skills in identifying potential leads, cold calling, cold emailing, and using social selling techniques to build a robust sales pipeline
  • Time Management - Effective time management and organizational skills to prioritize tasks, manage multiple deals simultaneously, and meet sales targets consistently

Keyskillsandachievements

  • Exceptional communication skills, adept at building rapport and understanding client needs to foster long-lasting relationships and drive successful outcomes.
  • Demonstrating exemplary customer relationship management abilities, proficient in cultivating strong client connections through personalized attention, proactive support, and effective problem-solving, ensuring satisfaction and loyalty.
  • Outstanding sales negotiation skills, adept at navigating deal structures, leveraging market insights, and securing mutually beneficial agreements to drive business success and client satisfaction.
  • Collaborate closely with stakeholders, including Professional Conference Organizers (PCOs) and corporate event organizers, to effectively negotiate and finalize deals, ensuring alignment with client objectives and driving successful outcomes.
  • Resourceful problem solver able to offer solutions to customer issues demonstrated through working experience in all departments in the largest hotel (Hyatt Regency Sydney) in Australia.
  • Motivational leadership of personnel demonstrated through managing large-scale events.
  • Well-demonstrated of using all the Microsoft office tools.
  • Training and mentoring skills demonstrated through inducting new employees.
  • Management and execution of complex production events.
  • Nominated as 'The Rising Star of Hotel Industry' in 2022 HM Awards Australia and New Zealand.
  • Awarded as 'Stuff of the Year' in Chimelong International Resort, 2013.
  • Nominated as the student representative for Southern Cross University 2019 in graduation ceremony.

References

  • Matthew Talbot, General Manager, Swissotel Sydney, 0448 760 681, matthewjtalbot77@gmail.com
  • Lee Mulholland, HR Manager, The Salvation Army Australia, 0403 558 688

Timeline

Venue Sales Manager

Hilton Sydney, Hilton Group
06.2024 - Current

Venue Sales Manager

Hyatt Regency Sydney Australia
10.2021 - 06.2024

Sale Coordinator/ MICE and Corporate

Hyatt Regency Sydney Australia
05.2021 - 10.2021

Corporate Leadership Trainee

Hyatt Regency Sydney Australia
10.2019 - 05.2021

Front Office Agent (All-rounder)

Novotel Darling Harbour Sydney Australia
10.2017 - 10.2019

Conference and Event Operations

Novotel Darling Harbour Sydney Australia
10.2016 - 10.2017

Production Director

Evergrande Group Performing Arts Company
01.2014 - 01.2016

Choreographer, Assistant Production Manager

PINGCHENG ADVERTISING COMPANY
01.2013 - 01.2014

Production Director

CHIMELONG INTERNATIONAL RESORT, CIRCUS
01.2010 - 01.2013

Launchpad Academy

The Hotel School Sydney (Southern Cross University)

Master of International Tourism and Hotel Management

Beijing Dance Academy

Bachelor of Contemporary Dance

Beijing Dance Academy

Diploma of Chinese Traditional Dance
Tia Li