Tianchun Cheng
Sydney,NSW
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. Passionate marketing coordinator driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
MONKEY KING STUDENT SERVICE CENTER PTY
11.2021 - Current
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Wrote and distributed press releases to increase brand visibility.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- I have built 4 Xiaohongshu accounts from scratch, one with over 5,000 followers, two with over 1,000 followers, and one with over 500 followers;
Alibaba Blackmores Helper
Alibaba
03.2024 - 03.2024
- Assisted in completing projects on time through diligent work and effective communication with team members.
- Help Blackmores shoot the promotion of the day
Volunteer Leader of Asia Pacific Financial Summit
APFIA
10.2023 - 11.2023
- Multiple promotional communications online prior to the start of the event; managing over 100 on-site volunteers on the day of the event for task assignments.
- Increased team productivity by streamlining communication and implementing effective project management strategies.
- Overcame challenging deadlines and resource limitations by reallocating personnel and focusing on priority tasks.
- Identified team weak points and implemented corrective actions to resolve concerns.
Sales Consultant
Bean Code Pty Ltd
09.2019 - 09.2022
- Maximized customer retention by resolving issues quickly.
- Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.
- Cultivated lasting rapport with key industry clients by providing accurate pricing and credit terms to meet customer objectives.
Marketing Intern
NOVOX
06.2021 - 09.2021
- Utilized specialized software to capture and process data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Scheduled social media postings to advertise products and generate site traffic.
- Participated in brainstorming meetings to develop marketing collateral.
- Developed questionnaires and facilitated focus group discussions.
Education
Master of Event Management - Event Management
International Collage of Management,Sydney
Manly, NSW11.2025
Bachelor of Commerce - Finance
Macquarie University
Sydney, NSW07.2022
Skills
- Event Planning
- Evaluation of Marketing Campaigns
- Web Site Content
- Marketing Program Development
- Microsoft Office
- Team Leadership
- Social and New Media
- Social Media Best Practices
- Online Marketing Strategies
- Marketing Analytics
- Market Research
- Teamwork and Collaboration
chinese
A bilingual (Chinese and English) individual with a passion for customer service. With the increasing number of Chinese tourists and the large Chinese-speaking community in Chatswood, I am equipped to provide exceptional service to customers in both languages.
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Volunteers
Vivid Sydney,2024
Nanjing Youth Olympic Games,2014
Timeline
Alibaba Blackmores Helper
Alibaba
03.2024 - 03.2024
Volunteer Leader of Asia Pacific Financial Summit
APFIA
10.2023 - 11.2023
Marketing Coordinator
MONKEY KING STUDENT SERVICE CENTER PTY
11.2021 - Current
Marketing Intern
NOVOX
06.2021 - 09.2021
Sales Consultant
Bean Code Pty Ltd
09.2019 - 09.2022
Master of Event Management - Event Management
International Collage of Management,Sydney
Bachelor of Commerce - Finance
Macquarie University
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