Achieved 2 million+ of views on Weibo and TikTok by strategically editing and publishing engaging content
Increased follower growth by 15% across Wechat, Weibo, Zhihu, Tiktok and Bilibili through targeted content strategies
Fostered effective collaboration with colleagues, facilitating the exchange of insights and the implementation of innovative solutions
Recruitment Consultant
Career International Co Ltd
Shanghai, China
06.2021 - 08.2021
Recruited 20+ top-tier talent for a leading global battery technology company, specializing in engineering and R&D roles
Developed personalized communication strategies to maintain candidates engagement throughout the hiring process and beyond
Reduced time-to-hire by 30% through innovative sourcing methods and streamlined candidate management
Collaborated closely with stakeholders to understand organizational objectives, tailoring recruitment strategies accordingly to address specific needs
Implemented and managed applicant tracking systems, ensuring accurate data entry and efficient candidate management processes
Administration Assistant
Leejoo Shanghai Trading Co., Ltd
Shanghai, China
11.2019 - 01.2020
Accompanied management to fashion shows and fabric expos to identify seasonal trends and innovative fabric designs, enhancing product knowledge and supplier relations
Assisted in sourcing 30+ new suppliers and selecting high-quality materials, enhancing the brand’s competitiveness and reducing material costs by 10%
Collaborated with diverse departments including Design, Human Resources, Purchasing, and Sales to facilitate seamless operations
Prepared 50+ invoices, expense reports, memos, letters, and other documents using Microsoft Office Suite applications
Education
Master of Commerce - Data Analysis
University of Sydney
Sydney, NSW
12.2024
Bachelor of Banking And Finance - Banking And Finance
Nominated Group in Make A Real Difference (MARD) Competition 2023
Champion Group in The 15th Future Business Leaders Summit 2018
Activities
Digital Marketing Improvement Plan 2024, Practera x The University of Sydney Business School, Optimised SEM and SEO strategies by analysing backend data and refining keyword selection to enhance CTR (Click-Through Rate)., Designed targeted social media campaigns to educate stakeholders and promote client services., Implemented SWOT analysis to evaluate project feasibility, providing actionable insights that improved the proposal’s alignment with stakeholder needs by 30%.
Mother's Day Classic event volunteer, 2024, Prepared and distributed water to marathon participants at the finish line, ensuring their hydration needs were met., Maintained cleanliness and efficiency of hydration stations to provide a seamless experience for participants., Supported and encouraged runners, fostering a positive and motivating environment., Collaborated with fellow volunteers and event organizers to ensure a successful and memorable experience for all participants.
Make A Real Difference (MARD) Competition, 2023, Developed a creative solution for Cambodia’s waste management, achieving outstanding performance recognition and a nomination to present to industry leaders., Directed team efforts, set timelines, and facilitated communication, ensuring 100% on-time delivery of project milestones., Conducted a SWOT analysis to provide an objective evaluation for relevant stakeholders.
Community COVID test volunteer, 2020, Prepared and set up covid testing booth in the neighbourhood for 2000+ people., Assisted in the setup and operation of COVID-19 testing sites, ensuring efficient and safe testing for 1000+ community members daily., Provided clear and compassionate communication to individuals, addressing concerns and guiding them through the testing process., Collaborated with a team of 10+ volunteers and healthcare professionals to streamline operations and reduce wait times by 20%.
Christmas Market sale booth, 2016, Managed inventory with exceptional results, achieving 900% and 1233% profit margins on key toy lines., Oversaw winter accessories sales like scarves, gloves, and woollen hats, meeting seasonal customer demands., Handled product displays and transactions, providing personalised customer service to ensure a positive shopping experience., Coordinated with multiple departments to ensure stock availability and booth presentation aligned with company standards.
Timeline
Social Media Intern
Shanghai Media Group
12.2021 - 03.2022
Recruitment Consultant
Career International Co Ltd
06.2021 - 08.2021
Administration Assistant
Leejoo Shanghai Trading Co., Ltd
11.2019 - 01.2020
Master of Commerce - Data Analysis
University of Sydney
Bachelor of Banking And Finance - Banking And Finance