Summary
Overview
Work History
Education
Skills
References
Timeline
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Tiffany Xu

Melbourne,VIC

Summary

Results-driven retail and category support professional with over 5 years of experience in skincare, client service, and operational excellence. Skilled in analysing sales and customer data to identify trends, optimise inventory, and support category growth. Proven track record in managing high-volume retail operations, collaborating with cross-functional teams, and delivering initiatives from insights through to execution. Advanced proficiency in Microsoft Excel and data reporting, with a strong focus on accuracy, process improvement, and stakeholder engagement.

Overview

16
16
years of professional experience

Work History

Counter Manager (Aesop)

Dufry Group / Lotte Duty Free – Melbourne Airport
Melbourne, VIC
06.2022 - Current
  • Manage daily operations for a high-volume luxury skincare counter, consistently achieving sales, service, and operational KPIs.
  • Analyse sales and margin data to uncover category trends, providing actionable recommendations for product mix, pricing, and promotional activity.
  • Oversee stock control, replenishment planning, and inventory accuracy, ensuring optimal product availability during peak trading.
  • Partner with marketing, VM, and logistics teams to execute seasonal campaigns, new product launches, and POS updates.
  • Deliver clear operational guidance to staff, ensuring consistent execution of category and promotional initiatives.
  • Mentor and coach team members to improve product knowledge, sales techniques, and operational standards.

Achievement:Elevated counter performance ranking in the Perfume & Cosmetics department from #5 in 2019 to Top 2 in recent years, occasionally achieving #1 position.

Skincare Consultant (Aesop)

Dufry Group – Melbourne Airport
Melbourne, VIC
12.2018 - 06.2022
  • Delivered tailored skincare recommendations to drive customer satisfaction and sales conversion.
  • Supported stock management, merchandising standards, and promotional set-ups in collaboration with store and brand teams.
  • Contributed to data collection and reporting on customer preferences and sales patterns to inform category decisions.

Client Service Manager

GBW (Gapbuster Worldwide)
Melbourne, VIC
04.2016 - 08.2017
  • Managed key client accounts, delivering actionable insights to improve customer experience programs.
  • Collected and analysed consumer behaviour and sales data, translating insights into actionable solutions for marketing and operations teams.
  • Analysed performance data, prepared financial and operational reports, and presented findings to executive stakeholders.
  • Coordinated cross-functional projects from data analysis through to implementation and reporting.
  • Worked in strategic partnership with internal and external stake holders, provided in depth analysis on their businesses and ensure insights can be translated into actionable solution
  • Aligned with multiple stakeholders within the business to develop, refined and drove relevant customer insights and analysis
  • Collected and analysed data to identify critical insights and business trends. Prepared reports and presentation that interpret consumer behavior, market opportunities and conditions
  • Collaborated with IT, operations, and marketing teams to optimise program delivery.

Account Service Manager

GBW (Gapbuster Worldwide)
Melbourne, VIC
05.2012 - 04.2016
  • Oversaw ongoing client contracts, ensuring compliance, KPI delivery, and operational efficiency.
  • Managed reporting, invoicing, and stakeholder communications, with a focus on data accuracy and process improvement.
  • Ensuring company complies operationally with contracts for stakeholders and ensuring the smooth running of on-going programs.
  • Assisting in the project management of client specific tasks carried out by Global Regional Client Service team
  • Keep internal and external stakeholders informed and educated regarding applicable process issues, program progress, procedures and improvements

Achievement: GAPstar of the Year 2014 for outstanding client service and operational results.

Team Leader

GBW (Gapbuster Worldwide)
Melbourne, VIC
05.2011 - 05.2012
  • Led and managed a team of six staff members, including casual and full-time employees, and provided assistance and supported to new team members.
  • Ensured tasks are completed by deadlines and agreed services levels are met by ongoing monitoring of program progress against targets
  • Provided training to junior staff members, and supervised and provided advice to the team members.
  • Organised team meeting on a regular basis
  • Worked with operational manager to set team targets and ensure the team to achieve targets by deadline
  • Cost Management, including organise roster and shift timetable

Customer Service Officer

GBW (Gapbuster Worldwide)
Melbourne, VIC
02.2010 - 05.2011
  • Contacted customers via phone and e-mail
  • Answered, investigate and resolve any pay or general enquiries
  • Responded a response to all client evaluation enquiries in a prompt, professional, appropriate and timely manner

Education

Postgraduate Diploma in Urban Design -

University of Melbourne
Parkville, VIC
12-2009

Bachelor of Planning And Design -

University of Melbourne
Parkville, VIC
06-2008

Skills

  • Category & Inventory Management – Stock control, replenishment, pricing support, range maintenance
  • Data Analysis & Insights – Advanced Excel (pivot tables, VLOOKUP, charts, formulas), sales trend analysis, reporting
  • Project & Campaign Delivery – Product launches, seasonal campaigns, POS marketing execution
  • Stakeholder Collaboration – Cross-functional coordination with buying, marketing, logistics, and operations teams
  • Customer Experience Focus – Ensuring strategies and execution keep customer needs at the centre
  • Commercial Acumen – Margin analysis, budget monitoring, KPI achievement
  • Languages – English, Mandarin, Cantonese

References

References available upon request.

Timeline

Counter Manager (Aesop)

Dufry Group / Lotte Duty Free – Melbourne Airport
06.2022 - Current

Skincare Consultant (Aesop)

Dufry Group – Melbourne Airport
12.2018 - 06.2022

Client Service Manager

GBW (Gapbuster Worldwide)
04.2016 - 08.2017

Account Service Manager

GBW (Gapbuster Worldwide)
05.2012 - 04.2016

Team Leader

GBW (Gapbuster Worldwide)
05.2011 - 05.2012

Customer Service Officer

GBW (Gapbuster Worldwide)
02.2010 - 05.2011

Postgraduate Diploma in Urban Design -

University of Melbourne

Bachelor of Planning And Design -

University of Melbourne
Tiffany Xu