Summary
Overview
Work History
Education
Skills
Timeline
Generic

TIKI XU

Adelaide,Australia

Summary

Experienced marketing specialist with 3 years of experience in social media, social platform content creation, SEO and organizing offline events. With my experience in social media operations, I managed over $9,000 in advertising for Leaders Education & Migration Pty Ltd in the last 5 months. In addition, the company developed and implemented a social media account operation strategy for Leaders, and in 6 months, the company gained 177 new customers on Tiktok and Small Notebook platforms. In addition, I organized 7 large-scale offline activities for the company in Adelaide, successfully harvested 431 potential customers, and the average customer acquisition cost was 6.15 Australian dollars. Not only that, during the offline activities, I deepened the relationship between Leaders brand and Alliance College, Kcbt College, Panda Express, and expanded new partnerships such as Y Suites student apartments, HC bars, and POP FRENZY shop.

Overview

3
3
years of professional experience

Work History

Customer Development & Markting Specialist

Leaders Education & Migration Pty Ltd
07.2024 - 04.2025
  • Develop potential customers and maintain existing clients relationships.
  • Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
  • Collaborated with cross-functional teams to achieve project goals on time and within budget.
  • Expand brand influence by making creative content that appeals to brand's target audience on social media platforms.
  • Managing and analyze ads effectiveness on platforms such as Google, Bing, YouTube, Facebook, and LinkedIn.
  • Plan and implement offline marketing activities

Social Media & Marketing Specialist Intern

Hay's Migration Pty Ltd
11.2023 - 02.2024
  • Design and produce enterprise short video platform account content
  • Prepare live stream scripts for enterprise product promotion
  • Assist in planning offline activities and brand promotion

Campus Manager and Marketing Specialist

USS Education
01.2023 - 07.2023
  • Responsible for the communication and organization of Adelaide campus students' make-up lessons
  • Recruitment and training the institution's tutors
  • Help institution doing marketing job (developing potential clients, finding cooperation partners)

Brand Online Community Builder Intern

Y Suites Student Apartment
06.2022 - 12.2022
  • Assist the apartment brand in social media promotion (copywriting, video shooting, pictures)
  • Help the apartment deal with public relations issues and maintain the good reputation of the apartment in the customer base

Education

Master of Media - Digital Communications And Media

University of Adelaide
Adelaide, SA
12-2023

Skills

  • Video editing (Ying, Adobe PR)
  • Graphic design (Canva)
  • Language(English,Mandarin)
  • Excellent communicate skill
  • Very healthy and energetic
  • Data analysis

Timeline

Customer Development & Markting Specialist

Leaders Education & Migration Pty Ltd
07.2024 - 04.2025

Social Media & Marketing Specialist Intern

Hay's Migration Pty Ltd
11.2023 - 02.2024

Campus Manager and Marketing Specialist

USS Education
01.2023 - 07.2023

Brand Online Community Builder Intern

Y Suites Student Apartment
06.2022 - 12.2022

Master of Media - Digital Communications And Media

University of Adelaide
TIKI XU