Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Timeline of Sales Results
Interests
Quote
ResearchAssistant
Timothy Baldock

Timothy Baldock

Sales Leader
Sydney,NSW

Summary

Sales professional and leader with 15+ years of success in B2B SaaS, specialising in end to end enterprise sales, and scaling high-performance SMB to Enterprise acquisition and account management teams. Proven ability to lead go-to-market execution, coach sales talent, and drive digital product adoption across public sector, education, and commercial verticals. Passionate about enabling businesses to grow through innovative tech solutions and create people first workplaces

Overview

15
15

Years of professional sales experience

3
3

Years direct management experience

Work History

Senior Account Executive

HiBob
11.2024 - Current

Role: Senior new business sales representative and BDR coach in the HR enterprise space selling a search-driven AI-powered solution stack.

  • Generated 2.8 Million USD in qualified, active opportunity pipeline in under 4 months in new, untapped verticals including higher education, logistics, manufacturing and construction
  • Mentored and coached two Business Development Reps directly and trained a wider team of 10, resulting in 180% and 200% attainment for Q1 respectively for direct reps and a 30% uplift in wider team activity
  • Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning
  • Integrated and activated 12+ integration, referral, consulting and delivery channel partners in New Zealand & Australia across SMB, mid market and Enterprise generating 1.5mil in qualified pipeline in my first 4 months

Commercial Manager

XY Sense
11.2022 - 11.2024

Role: Sales manager, new business manager, account manager, sales operations, channel sales - Sales Generalist.

  • Built and led a hybrid team of 7 sales professionals (BDRs, AEs, AMs) to deliver $3 M+ USD in sales pipeline across APAC and EMEA, with 126% quota attainment.
  • Created and executed ANZ and EMEA cross-functional go-to-market (GTM) strategy, targeting higher education, pharma, finance, and utilities verticals, which resulted in landing and customer expansion of GSK, Sandoz, Macquarie Bank, Auto Trader, Ausgrid, James Cook University, University of South Australia and Australian Federation University.
  • Created new BDR function and outbound GTM strategy that increased XY prospecting sales activity by 300 %+, while personally coaching high-performing BDRs to 110%-160% of target, showcasing a consistent ability to recruit, mentor, and develop talent.
  • Ran and created processes for complex deal cycles, including legal, compliance, contract terms, CRM forecasting processes, installation, and cross-functional delivery alignment
  • Managed partner ecosystem and expanded channel integration, building 12+ new ecosystem relationships across AU/NZ, responsible for 900kUSD in revenue and 4milUSD+ in pipeline

Account Executive & BDR Development Lead

MuleSoft
01.2021 - 12.2022

Role: New business, account management/add-on - BDR development coach.

  • Supported and mentored a team of 4 BDRs and provided training to 16 globally, leading to a 30% increase in qualified pipeline.
  • Closed and drove customer expansion of strategic mid-market and enterprise accounts through collaborative selling motions across retail, logistics, via CFOs, CIOs, and other C-suite executives. Closed deals with well-known companies like Belron Inc, Inchcape Ltd, Centennial Coal Ltd, and Super Retail Group Ltd.
  • Built sales training resources and ran enablement sessions that were adopted by ANZ field teams.
  • Achieved a $900K global account retention and secured a $180K add-on sale within the initial quarter. Made history as the first MM rep to close a deal of over $100K in their first quarter
  • Co-ordinated a core selling group of cross-functional partners consisting of an integrated channel partner ecosystem, account development reps, solutions engineers, account directors, and customer success managers to generate $3.8mil USD qualified new business pipeline within 12 months

Account Director Team Lead - Higher Ed & Pub Sec

LinkedIn
01.2020 - 01.2021

Role: Player coach, L&D training/consulting role, team development lead in Public Sector & Higher Education.

  • Acting manager for 10 SMB, MM and Enterprise AEs/RMs, supporting their transition into Account Director roles by delivering structured mentoring, shadowing, and training programs. Achieved 101% of 5.5mil USD new business quota and maintained 105% renewal baseline
  • Drove a $1.2M USD book of business with enterprise scale orgs like Edith Cowen University, Australian Catholic University, and the NSW Department if Customer Service while coaching teammates to exceed collective performance goals during a period of rapid change and uncertainty.
  • Developed sales enablement content and onboarding strategies that cut ramp time by 2 months and were adopted regionally across APAC.
  • Led weekly opportunity reviews and deal clinics to strengthen forecasting accuracy, improve pipeline health, and enhance close rates.
  • Partnered cross-functionally with L&D, customer success, and solutions engineering to embed a consultative selling model across large, complex public sector and higher education accounts.
  • Successfully piloted remote onboarding and virtual selling frameworks during COVID, ensuring high team performance in a hybrid sales environment.

Enterprise Account Executive/Manager & Sales Coach

LinkedIn
10.2018 - 01.2020

Role: New business and account management / Team Leader - Public sector and Higher Education.

  • Exceeded sales targets of $800K to $1.3M USD annually by managing a high-value portfolio of public sector and education clients, including NSW Department of Education, RMIT, and Energy Queensland.
  • Mentored and supported graduate-level AEs and BDRs, leading training sessions, building onboarding content, and co-developing enablement playbooks.
  • Spearheaded interview and hiring processes for sales roles, playing a critical role in team growth and competency development.
  • Led sales performance workshops and shadowing programs that improved ramp speed and team conversion rates.
  • Achieved 101% of full-year quota in just 9 months, as the only APAC public sector rep to hit full target in 2019.
  • Closed a record volume of multi-year contracts, with 57% of deals extending 2-3 years, improving client retention and renewal velocity.

Mid-Market Account Executive & Onboarding Mentor

LinkedIn
02.2016 - 10.2018

Role: New business coaching role selling HR/Learning and development tools to the education, private and public sectors.

  • Consistently exceeded quota across three fiscal years, achieving 98% in 2016, 108% in 2017, and 114% in a stub year in 2018, with annual targets between $450K and $980K USD.
  • Acted as a mentor and onboarding lead for new hires across the ANZ learning team, contributing to a 6–8 week reduction in ramp time by building scalable training content and leading coaching programs.
  • Led knowledge-sharing and prospecting strategy sessions that shaped broader team success; one of the only AEs in team history to deliver 6 consecutive quarters of quota overachievement.
  • Managed and closed high-value deals ($50K–$400K USD) across education and public sector clients, including La Trobe University, Engineers Australia, Ooh! Media, WA Treasury, and TAFE NSW.
  • Played an informal leadership role within the team, driving collaborative pipeline strategy and acting as a go-to resource for team enablement and sales process improvement.

Channel Partner Manager

MYOB
03.2013 - 02.2016

Role: Field based Channel Sales and Technology Consultant expanding partner ecosystem through channel integration.

  • Exceeded revenue targets year-over-year, achieving 100% of 2013 budget in 9 months, 102% of 2014 ($1.4M), and 110% of 2015, finishing as NSW’s #1 rep in 2013 and #2 in 2014.
  • Provided strategic leadership in partner enablement, building the “Recipe for Success” and MYOB Partner Manager Playbooks, adopted across national teams to scale cloud migration sales strategies.
  • Consulted and coached a diverse channel network, including Deloitte, PwC, and EY, embedding MYOB technology into professional services workflows and increasing share-of-wallet.
  • Optimised resource allocation by mapping partner strengths to sales stages, integrating resellers into MYOB’s sales motion for higher funnel conversion and improved pipeline velocity.
  • Championed internal upskilling of Partner Managers and facilitated enablement sessions to lift onboarding effectiveness and team capability.

Client Manager

MYOB
06.2010 - 04.2013

Role: Inside-Sales Account Manager.

  • Delivered exceptional sales results with 100% of target in Year 1, 129% in Year 2, and 120% in just 9 months in Year 3 on an average $300K annual quota.
  • Broke records by generating the second-highest revenue in MYOB inside sales history and became the first rep since 2005 to qualify for MYOB’s overachievers' trips in both 2011 and 2012
  • Maintained top-tier performance in a competitive sales environment, closing high-volume deals across small-to-medium businesses.
  • Built a reputation for consistency and tenacity, laying the foundation for future promotions into partner and field sales leadership roles.

Education

Graduate Certificate - Transformative Leadership in Disruptive Times

University of California
Riverside
10.2022

Bachelor of Arts - English, Marketing, Psychology

University of Sydney
Sydney, NSW
02.2009

On The Job Training - Sales & Management

Additional Education
Sydney, NSW

Skills

  • MEDDPICC & Solution selling
  • Sales Management
  • Team Building & Talent Development
  • Sales team training, coaching & mentoring
  • GTM Strategy & Execution
  • Strategic Partnerships & Account Planning
  • Sales strategy development
  • Partner & Channel Sales Development
  • Team sales quota setting & achievement
  • Cross-functional collaboration & relationship building
  • SaaS Selling & Revenue Growth
  • Prospecting Pipeline Development & management

Accomplishments

  • Managed transition of customer success team to revenue carrying Account Managers XY Sense 2023
  • Co-created and led XY Sense's ANZ and EMEA go-to-market strategies 2023
  • Created and lead XY Sense BDR function to a 300% uplift in outbound activity
  • Created and implemented across ANZ "Power Prospecting" BDR training program Mulesoft 2022
  • Created - LinkedIn “Ignite Procurement Navigation Resource Playbook”
  • Co-created – LinkedIn sophisticated buyer sales narrative & LinkedIn “Applying Solution Expertise,” sales training 2019
  • Introduced and completed first-ever “Mental Health First Aid” program at LinkedIn. Initially first in ANZ, then rolled out globally in 2018
  • Co-founded "Head in the Game" LinkedIn mental health employee resource group. Successes include the launch of Wellness Week, psychologist-driven educational workshops, the 2018 LinkedIn Australia Mental Health Pulse Check
  • Created Partner Sales Playbook adopted acrossall ANZ MYOB national channel teams
  • Winner – MYOB “2013 Being Purple Award” for embodying company values, team spirit and excellent work standards
  • Qualifier – MYOB Borneo Overachievers Incentive Trip 2012
  • Qualifier – MYOB Dubai and Abu Dhabi Overachievers Incentive Trip 2011
  • Finalist – ProGrad “2011 Young Achiever of the Year” - Finalist – ProGrad “2011 Young Achiever of the Year in the IT field”
  • Winner – MYOB “Results” award for exceeding sales performance 2010

Timeline

Senior Account Executive

HiBob
11.2024 - Current

Commercial Manager

XY Sense
11.2022 - 11.2024

Account Executive & BDR Development Lead

MuleSoft
01.2021 - 12.2022

Account Director Team Lead - Higher Ed & Pub Sec

LinkedIn
01.2020 - 01.2021

Enterprise Account Executive/Manager & Sales Coach

LinkedIn
10.2018 - 01.2020

Mid-Market Account Executive & Onboarding Mentor

LinkedIn
02.2016 - 10.2018

Channel Partner Manager

MYOB
03.2013 - 02.2016

Client Manager

MYOB
06.2010 - 04.2013

Graduate Certificate - Transformative Leadership in Disruptive Times

University of California

Bachelor of Arts - English, Marketing, Psychology

University of Sydney

On The Job Training - Sales & Management

Additional Education

Timeline of Sales Results

  • 2010 – MYOB – Inside Sales – 300k AUD. budget, 215k AUD Attainment – team of 6 ranked 1st – 7-month attainment
  • 2011 – MYOB – Inside Sales – 310k AUD. budget, 380k AUD Attainment – team of 6 ranked 1st – 12-month attainment
  • 2012 – MYOB – Inside Sales – 325k AUD. budget, 390k AUD Attainment – team of 6 ranked 2nd – 9-month attainment
  • 2013 – MYOB – Channel Sales – 1.2 mil AUD Approx. Channel Revenue Budget, 1.2 mil AUD Approx Attainment – NSW Team of 6 ranked 1st Ranked 2nd national team of 10 – 9-month attainment new role/ promotion
  • 2014 – MYOB – Channel Sales – 1.3 mil AUD Approx. Channel Revenue Budget, 1.43 mil AUD Approx Attainment – NSW Team of 8 ranked 2nd
  • 2015 – MYOB – Channel Sales – 1.4 mil AUD Approx. Channel Revenue Budget, 1.43 mil AUD Approx Attainment – NSW Team of 12 ranked 3rd
  • 2016 – LinkedIn – New Business Sales – 510k USD Approx. budget, 499 USD Approx Attainment – Team of 8 ranked 3rd – 10-month attainment, new role new team, new function
  • 2017 – LinkedIn – New Business Sales – 450k USD Approx. budget, 510k USD Approx Attainment – Team of 12 ranked 3rd
  • 2018 – LinkedIn – New Business Sales – 250k USD Approx. budget, 285k USD Approx Attainment – Team of 20 ranked 4th - 6-month stub year attainment, transition to new financial year reporting
  • 2018 to 2019 – LinkedIn – New Business/Account Management Sales – 1.3 mil USD Approx. budget, 1.315 mil USD Approx Attainment – Public sector team of 6 ranked 2nd – 10-month attainment, new role/promotion
  • 2019 – LinkedIn – New Business/Account Management Sales – 750k USD Approx. budget, 735kl USD Approx Attainment – Public sector team of 8 ranked 3rd – 6-month stub year attainment, new company structure and promotion
  • 2020 – LinkedIn – New Business/Account Management – 700k USD Approx. budget, 756k USD Approx Attainment – Team of 8 ranked 4th – 6-month half-year attainment new company structure and move to a new role in another company
  • 2020 - LinkedIn - Team Attainment - 101% of 5.5mil USD new business quota and maintained 105% renewal baseline
  • 2021 - Mulesoft - New Business Sales – 1.1 mil USD budget, 638k USD Attainment - Team of 10 ranked 3rd - New role, new company, enterprise book build phase - No one in the team made budget 2021
  • 2022 - Mulesoft - New Business Sales – Q1 235k USD Approx. budget, 210k USD Attainment - Paternity Leave 6 Months - redundancy (70% of ANZ Mulesoft team made redundant)
  • 2023 - XY Sense - Personal New Business/Expansion/Account Management/Channel - 980k USD ramp budget, 1.24 mil Attainment - 126%
  • 2023 - XY Sense Team Attainment - 4 AE & AM's - 1.4mil USD budget, 1.45 mil Attainment - 103%
  • 2024 - XY Sense - New Business/Expansion/Account Management/Channel - 600 USD H1 budget, 611k Attainment - 1 of 3 Salespeople in company - H2 moved to next role
  • 2024 - XY Sense Sales Team Attainment - 7 SDR, AE & AM's - 2.1mil USD budget, 2.15mil Attainment - 102%

Interests

Mindfulness, gratitude, creating people first workplaces, Coaching, Skiing, travel, rugby, toastmasters, theatre, classic cars, stand-up, mentoring, dogs, my wife and two girls, working with smart people who are not jerks 

Quote

“Your intuition needs a clear, open mind. It won’t work if it’s competing with other distracting thoughts, fears, or prejudices of your own past experiences.”
John McMahon
Timothy BaldockSales Leader