With a proven track record at The Village Building Co., Telstra Business Centre and Tanau & Associates, I excel in digital systems management, team leadership, stakeholder engagement, enhancing brand strategy and customer relationships.
Leadership in CRM integration and team collaboration has led to significant business process improvements. Most notably, a quantifiable 250% increase in annual lead generation in current role.
Overview
10
10
years of professional experience
Work History
Digital Marketing and Sales Systems Manager
The Village Building Co.
05.2024 - Current
Provided guidance on professional development opportunities.
Collaborated with business stakeholders to define system requirements for new technology initiatives, translating needs into actionable project plans.
Championed continuous improvement initiatives within the IT department by encouraging open communication, collaboration, and knowledge-sharing among team members.
Coordinated with external consultants during system migrations or expansions, ensuring seamless integration with existing infrastructure and minimal disruption to endusers.
Conducted thorough evaluations of third-party applications prior to deployment, ensuring compatibility with existing systems architecture and adherence to company security standards.
Coordinated with IT department to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
Conducted thorough market research to stay abreast of industry trends and competitor offerings, informing strategic decisions related to CRM management.
Championed the adoption of mobile-responsive design principles in email marketing, driving higher engagement rates from mobile users.
Increased revenue opportunities through thorough analysis of customer behavior data and identifying trends.
Acting Sales Operations Manager
The Village Building Co.
12.2023 - 05.2024
Analyzed sales metrics to identify trends, opportunities, and areas for improvement in the overall operations strategy.
Championed continuous improvement by conducting regular reviews of internal processes to drive efficiency gains.
Utilized cross-functional strategies between 3 divisions to systematize Salesforce and Procore.
Digital Marketing Coordinator
The Village Building Co
08.2022 - 05.2024
Developed and implemented campaigns for email, online advertising, search engines and direct mail to database of 5000+ customers/investors.
Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence. See villagebuilding.com.au.
Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Boosted brand awareness by establishing strong web and social media presence.
Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
Created wide range of digital assets such as rich media online ads and micro websites.
Improved click-through rates, conversion and other important KPIs with strategic approach.
Developed backend-tracking URLs to measure campaign results and determine ROI.
Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
Merchandise, promotional material and resource procurement. Largest self-lead project having been $50,000+ display model.
Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
Coordinated promotional events both online and offline to increase brand awareness among target audiences.
Communications Officer
Australian Fisheries Management Authority
04.2022 - 06.2022
Cultivated and expanded on productive relationships with major partners, securing profitable partnerships.
Expanded online presence for national and international audiences with development of customized communications strategies.
Mastered and launched direct marketing techniques to boost organisational reach. Culminating in rise of 300% in social media reach and engagement.
Improved team efficiency via optimisation and self-management of internal communication platforms: Intranet platform, office digital screens, daily and weekly newsletters.
Created engaging and immersive visual content (brochures, posters, videos, thumbnails) for internal and external (Facebook and LinkedIn) content.
Procurement of merchandise for internal, corporate and marketing use: Attaining quotes for said items, relaying options to executive management and arranging arrival of products for board visits, international conferences, market stall decorations.
Self-established, managed and provided original daily news stories and articles for organisation's social media calendar (Facebook and LinkedIn).
Advertised and promoted job vacancies and recruitment opportunities within organisation on internal (Intranet, office digital screens, newsletters) and external (University forums, Facebook, LinkedIn) platforms.
Provided help desk technical support for organisation's website: Content updates, troubleshooting, record management.
Communications Officer
Australian Electoral Commission
03.2022 - 05.2022
Monitored posts and responses from spam and took necessary steps to alleviate such threats.
Maintained company's social media presence by posting messages, answering posts (100-300/day) and monitoring responses.
Utilized content management system to post images and videos of company products online.
Analyzed and reported social media and online marketing campaign results.
Assessed content and tone for consistency to optimize social media accounts.
Evaluated monthly performance statistics and used data to inform future strategies.
Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
Interacted with public relations department to identify positive or negative customer feedback regarding media content.
Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Account Manager
Telstra Business Centre
03.2021 - 03.2022
Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms (50 medium to large portfolio clients across 6 months).
Oversaw new business development and customer servicing.
Liaised between account holders and various departments.
Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Contributed to annual revenue goals by selling new services and developing new accounts.
Listened attentively to client feedback and worked with product development team to introduce new services.
Analyzed account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
Introduced new processes to improve account and market tracking for better data analysis.
Improved account management by predicting potential competitive threats and outlining proactive solutions.
Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
Managed 600+ accounts by reviewing and mitigating discrepancies and collaborating with account holders.
Sales Coach
Tanau & Associates
06.2020 - 02.2021
Achieved top performance by strategically adapting to rapidly changing, competitive environment.
Direct selling to 60+ customers per day.
Assessed training program effectiveness on regular basis and improved upon deficient areas.
Managed recruitment, training and development for highly effective sales team.
Designed and implemented sales training program and documentation.
Developed and led group training courses to align with corporate sales and service goals.
Trained and mentored 5 new personnel hired to fulfill various roles.
Monitored day-to-day activities of sales consultants and employees, noting areas needing improvement and implementing plans for rectification.
Analyzed company training methods and made adjustments to rectify issues, increase efficiency and exceed training goals, resulting in rise in average sale figures and standards.
Crew Trainer
McDonald's
01.2019 - 06.2020
Taught new team members correct procedures for all areas of operations.
Provided point of liaison for crew and upper management.
Trained other employees in customer service, food safety, barista skills and performance requirements.
Set positive example for team members by providing high-quality, efficient service.
Greeted customers with smile and provided friendly service to professionally handle every need.
Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
Mentored junior employees to improve performance, food safety and customer service.
Maintained current knowledge of all team position requirements.
Trained and mentored 20+ new personnel hired to fulfill various roles.
Shift Manager In Training
McDonald's
09.2014 - 06.2018
Set positive example for team members by providing high-quality, efficient service.
Greeted customers with smile and provided friendly service to professionally handle every need.
Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
Mentored junior employees to improve performance, food safety and customer service.
Trained and mentored 10+ new personnel hired to fulfill various roles.
Provided a liaison point between staff and upper management.
Trained and mentored new employees to maximize team performance.
Kept employees operating productively and working on task to meet business and customer needs.
Education
MBA - Business Administration And Management
University of Melbourne
Parkville, VIC
11-2026
Bachelor of International Business - Business And Economics
Australian National University
Canberra, ACT
07-2022
French Baccalaureat - Science, Technology, And Society
Narrabundah College
Kingston, ACT
06.2018
Skills
Internal and External Communications
Website Management
Stakeholder Communications
Direct Sales
Stakeholder Engagement
Public Presentations
Promotion and Advertising
Web Content Creation
Media Communications
Public Relations Strategy
Digital Communications
Strategic Communication
Channel Optimization
Team Leadership
Customer Relationship Management
ROI Assessments
Brand Strategy
Social Media Digital Marketing
Troubleshooting skills
IT Asset Management
Performance Improvements
Reporting and Analytics
Business process improvement
CRM Integration
Customer Retention Strategies
Accomplishments
Creative and operational lead in introducing multiple new websites and software integrations for The Village Building Co.
Achieved a 250% annual increase in lead generation for The Village Building Co.
Successfully designed and implemented a Customer Login Portal for client communication and internal task management.
Bachelor Degree graduate. Completed whilst working full time, studying full time and coaching University Football team as player & coach.
Top performing salesman in my time with both Telstra Business Technology Centre and direct sales company - Tanau & Associates.
Achieved a 300% rise in social media traffic by introducing a regular schedule of engaging content in my 3 months with AFMA.
Selected as employee of the month or top salesman for over 50% of eligible months across 3 roles in Sales and Communications.
Timeline
Digital Marketing and Sales Systems Manager
The Village Building Co.
05.2024 - Current
Acting Sales Operations Manager
The Village Building Co.
12.2023 - 05.2024
Digital Marketing Coordinator
The Village Building Co
08.2022 - 05.2024
Communications Officer
Australian Fisheries Management Authority
04.2022 - 06.2022
Communications Officer
Australian Electoral Commission
03.2022 - 05.2022
Account Manager
Telstra Business Centre
03.2021 - 03.2022
Sales Coach
Tanau & Associates
06.2020 - 02.2021
Crew Trainer
McDonald's
01.2019 - 06.2020
Shift Manager In Training
McDonald's
09.2014 - 06.2018
MBA - Business Administration And Management
University of Melbourne
Bachelor of International Business - Business And Economics
Australian National University
French Baccalaureat - Science, Technology, And Society
Personal Support Worker With Medication Certified at Schlegel Village (The Village of Arbour Trails)Personal Support Worker With Medication Certified at Schlegel Village (The Village of Arbour Trails)