Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
Generic

Timothy Leckie

Melbourne,VIC

Summary

A seasoned Creative Director with a proven track record at Sportsbet and FOX Sports, I excel in leading creative teams and managing budgets to deliver high-impact campaigns. Skilled in copywriting and stakeholder management, my strategic leadership has consistently driven operational improvements and creative excellence.

Overview

28
28
years of professional experience

Work History

Interim CEO

OnLine English
07.2023 - 01.2024
  • Effected company stability after the passing of the owner/CEO.
  • Managed staff/ client uncertainty during transitionary period.
  • Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Created succession plans providing continuity of operations during leadership transitions.
  • Oversaw the successful sale of the business.

Creative Director

Sportsbet (Contract)
04.2022 - 06.2023
  • Led in-house creative team for all ATL campaigns and digital content.
  • Liaised with the ECD, CMO, Head Of Content and other senior stakeholders on strategic direction.
  • Collaborated with outside agencies to manage project progress and milestones.
  • Collaborated with external production company and directors on all brand campaigns.
  • Managed internal relationships and expectations for creative projects with varying budgets and objectives.
  • Oversaw hiring, training and direction of creative personnel to achieve optimal results.

Writer/Director

Freelance
04.2019 - 03.2022

Clients included Jim Jam Ideas, The Social Beat, Kellogs, Solotel Group, Blue Bet.

Creative Director

FOX Sports (Client Solutions)
06.2013 - 04.2019
  • Developed high-impact creative projects from concept to completion, including TVC's, promos, long and short form content for use across both broadcast and digital platforms.
  • Proficient as both a copywriter and director.
  • Recruited, hired and trained top candidates with an eye for performance.
  • Established procedures and quality standards for department.
  • Oversaw full teams of writers, editors, designers and project managers.
  • Sourced/collaborated with external agencies and freelance resources to effective management of internal demands.

Senior Creative

BDA London
07.2002 - 03.2010
  • Collaborated with creative director and creative teams in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Wrote, edited and produced stories for multiple platforms, including broadcast, digital and social channels.
  • Maintained current understanding of industry and genre trends, enhancing writing and marketing success.
  • Supervised the post-production process, including editing, colour correction, and sound engineering processes.
  • Responsible for pitched responses to both briefed and speculative new business opportunities.

Freelance Creative Producer

Wide World Of Sports - Nine Network Australia
02.1998 - 10.2001

Worked as a producer across multiple sports, magazine shows and special events on contract basis.

Copywriter

George Patterson Bates
04.1996 - 11.1997

Clients included Optus, Glad, Star City Casino, Mirvac, AAMI.

Education

Newington College
Stanmore, NSW
1993

AWARD School
Sydney
1995

Skills

  • Creative team leadership/management
  • Copywriting across all platforms
  • Pre and post-production proficiency
  • Pitching procedure & protocol
  • Stakeholder management
  • Operational improvement
  • Strategic leadership
  • Effective Decision Making
  • Analytical and Critical Thinker
  • Budget management

Interests

Sport : Interested in almost all sports - particularly boxing, rugby union, rugby league, Australian Rules, cricket, golf, surfing, skateboarding, and North American sports. I draw the line at WWF (wrestling). That's not sport.

Music : Take an interest in most genres of music. Had two drum lessons before breaking my arm on a skateboard ramp. What could've been.

Pop Culture : Usual stuff - film, art, fashion, architecture/design. I'm a curious person interested in lots of things.

Other: A long held interest in apiculture (bee-keeping). City living has proved problematic in realising this but it'll happen someday.

Timeline

Interim CEO

OnLine English
07.2023 - 01.2024

Creative Director

Sportsbet (Contract)
04.2022 - 06.2023

Writer/Director

Freelance
04.2019 - 03.2022

Creative Director

FOX Sports (Client Solutions)
06.2013 - 04.2019

Senior Creative

BDA London
07.2002 - 03.2010

Freelance Creative Producer

Wide World Of Sports - Nine Network Australia
02.1998 - 10.2001

Copywriter

George Patterson Bates
04.1996 - 11.1997

Newington College

AWARD School
Timothy Leckie